It's time for your mid-week Daily PR Brief - April 16, 2025
Today: Hospitality PR campaigns that worked; Communicating through tariff turmoil; Why communicators will thrive in the AI era; and more!
Read some of today's best PR and Comms industry news clips:
How deep research can help you do PR better (PR Daily - April 14, 2025)
'PR deserves a seat at the table – despite what sceptics say' (Influence (UK) - April 11, 2025)
The Traditional Barrier Between PR And Marketing Has Fallen—How Brands Should Adapt (Forbes - April 16, 2025)
Double Down on Marketing and Branding When Times Are Tough (Proven Media Solutions (YouTube) - April 15, 2025) [VIDEO]
Publicis Reports 9.4% Q1 Growth (O'Dwyer's - April 15, 2025)
Strong Messages for Shaky Markets: Communicating Through Tariff Turmoil (PRNEWS - April 15, 2025)
Member Mondays Recap: Insights on Navigating 2025's Uncertain Economy (PRsay - April 15, 2025)
Why Communicators Will Thrive (Not Disappear) in the AI Era (Spin Sucks - April 15, 2025) [VIDEO]
Insider Tips For Effective Social Media Marketing (Forbes - April 15, 2025)
Hoxton, Four Seasons & Hotel Indigo: Hospitality PR campaigns that worked—and what they did right (Agility PR Solutions - April 16, 2025)
CCOs And CMOs Must Unite or Risk Failing the CEO's Vision (CommPRO - April 15, 2025)
Only 27% of leaders think their employees are aligned with business goals (Mixing Board - April 15, 2025)
This PR Life: Betsy Tan Public Relations' Betsy Tan (PRovoke - April 11, 2025) [VIDEO]
Will you need to prove your experts are real people? (Media First (UK) - April 15, 2025)
Summary Section:
How deep research can help you do PR better
By Ayelet Noff, CEO and Founder of SlicedBrand and CEO and Co-Founder of Dazzle
PR Daily - April 14, 2025
PR today requires more than intuition, it demands data-driven decision-making. With new platforms emerging constantly, traditional PR alone is no longer enough. PR professionals must implement AI-powered deep research to make their work more efficient, strategic, and precise.
'PR deserves a seat at the table – despite what sceptics say'
Influence (UK) - April 11, 2025
CIPR member Holly McLennan, who has reached director level, has worked in both public and private sector PR. She is passionate about the industry and champions continuing professional development.
The Traditional Barrier Between PR And Marketing Has Fallen—How Brands Should Adapt
By Dan Kahn, President and CEO of Kahn Media
Forbes - April 16, 2025
No longer do a small number of people control the distribution mechanism in media. Now, virtually anyone, anywhere can share their thoughts with the world, without having to spend an exorbitant amount to do so. Content creation has been democratized, and with that, the traditional barrier between PR and marketing has fallen.
Double Down on Marketing and Branding When Times Are Tough [VIDEO]
By Dustin Siggins
Proven Media Solutions (YouTube) - April 15, 2025
Host Dustin Siggins and three panelists discussed why and how to invest MORE in marketing and branding when times are tough. The panel tackled marketing and branding budgets, how to "anchor" on your core offerings during tough times, and the importance of transparency when challenging times arise.
Publicis Reports 9.4% Q1 Growth
By Kevin McCauley
O'Dwyer's - April 15, 2025
Publicis Groupe posted 9.4 percent growth in Q1 net revenues to $4B as the French firm enjoyed a record new business run, according to CEO Arthur Sadoun. It was up 4.9 percent organically.
Strong Messages for Shaky Markets: Communicating Through Tariff Turmoil
By Lori Ruggiero, Managing Partner and EVP, Corporate & Technology, 5WPR
PRNEWS - April 15, 2025
Tariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge.
Member Mondays Recap: Insights on Navigating 2025's Uncertain Economy
PRsay - April 15, 2025
Market unease over potential tariff hikes — and their ripple effects on the global economy — underscores an increasingly unpredictable landscape, further shaken by ongoing stock market fluctuations. While monitoring this ongoing volatility, the first thing to remember “is not to overreact,” said Joey Von Nessen, Ph.D., a research economist at the University of South Carolina.
Why Communicators Will Thrive (Not Disappear) in the AI Era [VIDEO]
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 15, 2025
AI won't replace communicators, but it will revolutionize your workflow. Learn where AI excels, where humans remain essential, and how to create the perfect partnership.
Insider Tips For Effective Social Media Marketing
By Tony Pec, Co-Founder of Y Not You Media
Forbes - April 15, 2025
Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just surface-level engagement.
Hoxton, Four Seasons & Hotel Indigo: Hospitality PR campaigns that worked—and what they did right
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - April 16, 2025
From traditional media coverage to digital engagement, hotel PR strategies vary widely, but they all rely on storytelling, brand consistency, and audience targeting. In this op-ed, we explore several real-world examples of hotel PR campaigns that worked, highlighting how these brands leveraged creativity, authenticity, and strategic thinking to make an impact.
CCOs And CMOs Must Unite or Risk Failing the CEO's Vision
By Maurya Overall
CommPRO - April 15, 2025
In many organizations the Chief Marketing Officer and the Chief Communications Officer roles are siloed, often leading to distinct interpretations of the CEO's vision downstream with no clear path for how to operationalize the vision between these two critical functions. This tension between growth and operations creates a pivotal moment for the CMO and CCO to join forces and build trust with their CEO.
Only 27% of leaders think their employees are aligned with business goals
Mixing Board - April 15, 2025
Employee engagement and business performance are irrevocably intertwined with the quality of an organization’s communication. Only 27% of leaders thin their employees are entirely aligned with org goals. Only 9% of employees agree.
This PR Life: Betsy Tan Public Relations' Betsy Tan [VIDEO]
By Camillia Dass
PRovoke - April 11, 2025
This PR Life is a new series by PRovoke Media where we profile people in and around communications as an industry and find out more about what they do and what makes them tick. Today, we are chatting with Betsy Tan, principal consultant at Betsy Tan Public Relations.
Will you need to prove your experts are real people?
By Adam Fisher
Media First (UK) - April 15, 2025
An investigation has revealed that AI is making it easier for fake experts to get into the media. What impact could this have on your comms work?
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.