Hi! Wednesday's Daily PR Brief has arrived - April 9, 2025
Communicator's guide to workplace wellness in 2025; PRovoke's 80 best agencies in the United States; What drives PR pros to engage and excel; and more!
Read some of today's best PR and Comms industry news clips:
Here is What the Top Communicators Do Differently to Make Executive Thought Leadership Unforgettable (CommPRO - April 8, 2025)
PRovoke Media Names the 80 Best Agencies in the United States (PRovoke Media - April 9, 2025)
Social Media News: The 5 Biggest Stories of the Week (Meltwater - April 8, 2025)
The New Rules of B2B Social Engagement (O'Dwyer's - April 8, 2025)
The Modern Leader series: A guide to consistent strategic communication (PR Daily - April 7, 2025)
The communicator's guide to workplace wellness in 2025 (Ragan Communications - April 7, 2025)
Cybersecurity PR: How to Lead in a Crowded Tech Market (PRNEWS - April 8, 2025)
What Drives Public Relations Professionals to Engage and Excel? (Institute for Public Relations - April 8, 2025)
Why Your PESO Model Program Isn't Working (Spin Sucks - April 8, 2025) [VIDEO]
Will share of search fix PR's measurement problem? (PRmoment (UK) - April 8, 2025)
13 Ways Internal Comms Pros Can Get Disengaged Teams Back On Track (Forbes - April 8, 2025)
Litigation PR gone wrong: 4 examples showcasing the pitfalls and failures that undermine reputations (Agility PR Solutions - April 9, 2025)
Summary Section:
Here is What the Top Communicators Do Differently to Make Executive Thought Leadership Unforgettable
CommPRO - April 8, 2025
We dive into the creative and strategic process behind high-impact executive visibility—guided by two elite communications leaders: Linda Descano, Global Chief Integration & Marketing Officer at HAVAS Red, and Jennifer Curley, Founder & CEO of Curley Company. With decades of experience driving results at the highest levels of business and media, they explain how to build executive content that connects, aligns, and lasts. With decades of experience driving results at the highest levels of business and media, they explain how to build executive content that connects, aligns, and lasts.
PRovoke Media Names the 80 Best Agencies in the United States
PRovoke Media - April 9, 2025
PRovoke Media is today launching its first list of the 80 Best Public Relations Agencies in the United States. The list features agencies of all sizes, from networks to independent boutiques, and across a full range of sectors and specialist practice areas, based on extensive research by PRovoke Media editors.
Social Media News: The 5 Biggest Stories of the Week
By Samantha Scott
Meltwater - April 8, 2025
It's important to carve out time to learn about new ways to improve your social media strategy. So, put down your phone (we know: it's a big ask!) and indulge in reading about recent social media updates. If you work in social media marketing, these are the stories you need to read this week!
The New Rules of B2B Social Engagement
By Jamie Kightley
O'Dwyer's - April 8, 2025
The status quo of B2B social strategy is being shaken up on two fronts. In this new arena, B2B brands need to think differently to ensure they carry through their leadership and sell their brand equity via the right social channels for their campaign audience.
The Modern Leader series: A guide to consistent strategic communication
By David Grossman
PR Daily - April 7, 2025
When employees can't see their future in your organization, it's often because they're missing a crucial piece of the puzzle: A clear understanding of where the organization is headed and how their career path fits into that journey.
The communicator's guide to workplace wellness in 2025
By Sean Devlin
Ragan Communications - April 7, 2025
Wellness burst onto the scene in a significant way in 2020. Five years later, what is its role in the workplace – and how are communicators talking about it with employees? Ragan spoke with employee wellness experts to gain insight into where wellness comms stands in 2025 and what wellness tactics are working right now.
Cybersecurity PR: How to Lead in a Crowded Tech Market
By Evgenia Zaslavskaya
PRNEWS - April 8, 2025
In 2024, global cybersecurity spending was projected to reach $184 billion, marking a 13% increase from the previous year. This surge reflects both the escalating sophistication of cyber threats and the growing demand for robust security measures. In fact, more and more entrepreneurs are entering this market, making it increasingly competitive.
What Drives Public Relations Professionals to Engage and Excel?
By Olivia K. Fajardo
Institute for Public Relations - April 8, 2025
Our recent study with The Grossman Group, "Employee Engagement in the Communications Industry," surveyed 300+ professionals in the public relations and communications industry to examine employee retention, belonging, well-being, trust in the organization, and more. The report uses these findings to highlight actionable steps leaders can take to improve key drivers of employee engagement.
Why Your PESO Model Program Isn't Working [VIDEO]
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 8, 2025
The PESO Model has evolved more this year than in the past decade. With artificial intelligence taking hold, plus the massive need for integration and new ways to measure our efforts, we've dug deep into how it can remain flexible to changing market needs and how we need to grow our careers to keep up with it all.
Will share of search fix PR's measurement problem?
By Matthew Denby, Senior Account Manager at CCGroup
PRmoment (UK) - April 8, 2025
Share of search is the fancy new kid on the block in PR measurement. It's travelled over from the world of SEO, and is being trialed by PR practitioners to measure how earned media is impacting online search behavior.
13 Ways Internal Comms Pros Can Get Disengaged Teams Back On Track
By Forbes Communications Council
Forbes - April 8, 2025
As key leaders in the overall health of company culture, internal communications professionals can play a vital role in realigning and reengaging struggling teams. Below, the leaders of Forbes Communications Council offer their best advice for how to do so and what kind of impact that has on the team and the company as a whole.
Litigation PR gone wrong: 4 examples showcasing the pitfalls and failures that undermine reputations
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - April 9, 2025
In an era where media coverage spreads instantly and social media offers a platform Litigation PR has become an essential tool for managing high-profile legal cases. Here we look at several high-profile examples of litigation PR failures, analyzing what went wrong, why they backfired, and what others can learn from these costly mistakes. In the modern media age, litigation public relations (PR) has become an essential tool for managing high-profile legal cases. When a case garners the public’s attention, what happens outside the courtroom can be just as
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All reports made with the help of Report Mule.