Hi! Take a look at today's Daily PR Brief - February 26, 2025
What PR pros need to know about working with scientists, faculty & experts; Rethinking mainstream media; Safeguarding DEI comms; and more!
Read some of today's best PR and Comms industry news clips:
7 ways to manage a PR crisis in 'shock and awe' news cycles (Muck Rack - February 25, 2025)
Council Post: Reputation Management: 14 Ways Brands Are Shifting Their Approach (Forbes - February 26, 2025)
What PR pros need to know about working with faculty, scientists and academic experts (PR Daily - February 24, 2025)
PRNEWS Live: Safeguarding DEI Communications (PRNEWS - February 25, 2025) [VIDEO]
How Has Organizational Trust Changed in the Past Year? (Institute for Public Relations - February 25, 2025)
What the Future of the PESO Model Looks Like (Spin Sucks - February 25, 2025)
To Become a Black Leader in the Communications Profession, 'Own Who You Are' (PRsay - February 25, 2025)
Enhancing media relations with efficient workflow management (Agility PR Solutions - February 25, 2025)
frankly… Episode 62: Get Your Trusted AI Insights Here (Franco - February 24, 2025) [PODCAST]
From Raygun to Rebel, who caused a PR stir in 2024 (InsideOut Public Relations (Australia) - February 26, 2025)
Opinion: Rethinking Mainstream Media In A Chaotic News Cycle (PRovoke Media - February 25, 2025)
Messaging for Change with Juan Williams as America Rewrites Its Civil Rights Narrative (CommPRO - February 25, 2025) [PODCAST]
Summary Section:
7 ways to manage a PR crisis in 'shock and awe' news cycles
By Caitlin Copple, Founding Partner at Full Swing Public Relations
Muck Rack - February 25, 2025
To adapt to a "shock and awe" news cycle, PR strategists need to keep a cool head, sharpen our B.S. detectors and be more proactive and disciplined than in the past.
Council Post: Reputation Management: 14 Ways Brands Are Shifting Their Approach
By Forbes Agency Council
Forbes - February 26, 2025
Here, 14 members of Forbes Agency Council explore how brands today are enhancing and protecting their reputations while highlighting their purpose and values in terms of society and the environment.
What PR pros need to know about working with faculty, scientists and academic experts
By Chelsea Stein
PR Daily - February 24, 2025
In this article, explore five straightforward tips that have been proven to foster lasting relationships between PR pros and academics.
PRNEWS Live: Safeguarding DEI Communications [VIDEO]
By Nicole Schuman
PRNEWS - February 25, 2025
PRNEWS Live welcomed Brennan Nevada Johnson, Founder and CEO of Brennan Nevada Inc., and descendent of Carter G. Woodson, a founder of Black History Month. Nevada Johnson's agency has grown despite DEI backlash, and she joins us to discuss some tactics to uphold organizational values while dealing with a culture of DEI pushback.
How Has Organizational Trust Changed in the Past Year?
Institute for Public Relations - February 25, 2025
Edelman surveyed over 33,000 individuals in 28 countries from Oct. 25 – Nov. 16, 2024 to explore how public grievance (the belief that government and organizations make the public’s lives harder and serve narrow interests) affects trust.
What the Future of the PESO Model Looks Like
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 25, 2025
By weaving together paid, earned, shared, and owned media into a cohesive system, the PESO Model empowered us to create campaigns that were greater than the sum of their parts. As we approach 2030, this model isn't just surviving—it's poised for its next evolution.
To Become a Black Leader in the Communications Profession, 'Own Who You Are'
PRsay - February 25, 2025
Browne, who co-chairs PRSA's Black Voices Affinity Group with Thomas Bennett III, hosted a Diverse Dialogues livestream on Feb. 12 to coincide with Black History Month. For the session titled "Unlocking the C-Suite," she asked a panel of Black communications leaders about their career challenges and successes.
Enhancing media relations with efficient workflow management
By Olga Cheban
Agility PR Solutions - February 25, 2025
Public relations professionals juggle multiple campaigns, coordinate with journalists, and ensure press releases go out on time. Without a clear workflow, important deadlines can slip through the cracks, and valuable media opportunities may be lost.
frankly… Episode 62: Get Your Trusted AI Insights Here [PODCAST]
Franco - February 24, 2025
Rachel and Dan dive into the world of AI with Trust Insights Chief Operating Officer and Co-Founder Katie Robbert.
From Raygun to Rebel, who caused a PR stir in 2024
By InsideOutPr
InsideOut Public Relations (Australia) - February 26, 2025
It was a PR dream… teasers, media, scheduled tours and a captive audience. However, the promised April release saw book tours pulled and pre-orders cancelled with customers left in the lurch and fuming over social media with the book swiftly vanishing from every retailer.
Opinion: Rethinking Mainstream Media In A Chaotic News Cycle
By Liv Allen
PRovoke Media - February 25, 2025
Liv Allen, who is VP of PR at Codeword, writes that if the torrent of news we've seen since January continues, brands will have to focus their efforts on non-mainstream media to have impact.
Messaging for Change with Juan Williams as America Rewrites Its Civil Rights Narrative [PODCAST]
CommPRO - February 25, 2025
Join Michael Zeldin and Juan Williams as they explore America's civil rights story and share practical tips for crafting messages that inspire action, proving that effective communication—whether shaping public opinion or working behind the scenes—can drive change in today’s fast-paced world.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.