Hello! Dive into fresh insights in today's Daily PR Brief - February 12, 2025
Today: PR lessons from the Blake Lively v. Justin Baldoni case; Super Bowl ads that showed up with purpose; grammar accuracy in media outreach; and more!
Read some of today's best PR and Comms industry news clips:
Media Ethics and Reporting on Allegations: PR Lessons from the Lively/Baldoni Case (PRNEWS - February 11, 2025)
How Communicators Must Adapt to AI Search Results (Spin Sucks - February 11, 2025)
16 Takeaways Brands Can Glean From Nike's Return To Brand Building (Forbes - February 11, 2025)
Watch: Super Bowl ads that showed up with purpose (PR Week Global - February 11, 2025)
New social media features and updates to know this week (PR Daily - February 11, 2025)
'Member Mondays' Recap: PRSA Reinforces Its Commitment to Diversity, Equity and Inclusion (PRsay - February 11, 2025)
Demystifying data, measurement and metrics in PR (PRmoment (UK) - February 6, 2025)
The critical need for grammar accuracy in media outreach—and strategies for ensuring it (Agility PR Solutions - February 12, 2025)
Toughening up climate and energy communications (Fischtank PR - February 11, 2025)
Cisco's Raquel Cool on why great communicators lead with listening (Ragan Communications - February 12, 2025)
How can communicators pitch an LLM? (Sword and the Script - February 11, 2025)
The future of tech PR: Europe's top 10 agencies to watch out for in 2025 (Tech Funding News - February 12, 2025)
Summary Section:
Media Ethics and Reporting on Allegations: PR Lessons from the Lively/Baldoni Case
By Thomas Mustac
PRNEWS - February 11, 2025
What can the actors do to protect themselves as the case unfolds? The following are some steps they, and others in similar situations, should consider.
How Communicators Must Adapt to AI Search Results
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 11, 2025
Learn how AI search is PR. Discover how to adapt your PESO Model strategy with expert tips for owned, earned, shared, and paid media success.
16 Takeaways Brands Can Glean From Nike's Return To Brand Building
By Forbes Agency Council
Forbes - February 11, 2025
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too heavily on D2C and performance marketing.
Watch: Super Bowl ads that showed up with purpose
By Julia Walker
PR Week Global - February 11, 2025
When the Kansas City Chiefs and the Philadelphia Eagles weren’t vying to win Super Bowl LIX on Sunday night, nine brands were shining with purpose-led advertising — from Nike breaking down female athlete stereotypes to the NFL highlighting the importance of youth programs.
New social media features and updates to know this week
By Casey Weldon
PR Daily - February 11, 2025
A theme in this week's social media updates is the push for greater engagement and personalization. Including updates from LinkedIn, Snapchat, Bluesky and more.
'Member Mondays' Recap: PRSA Reinforces Its Commitment to Diversity, Equity and Inclusion
PRsay - February 11, 2025
On Jan. 21, President Trump signed a sweeping executive order putting a stop to DEI programs and policies across the U.S. government. Meanwhile, some companies — most notably Costco and Apple, among others — have stood firm in their support for DEI.
Demystifying data, measurement and metrics in PR
By Elizabeth Howlett
PRmoment (UK) - February 6, 2025
Speakers at the latest PRmoment Masterclass, The Intersection of Data, Planning and Measurement, shared their best practice tips for conquering the measurement conundrum in the PR sector. Attendees were treated to the latest wisdom and insight on the world of data and measurement within PR, some of which were shared on LinkedIn. But, here we run down a few (not all) of the insights.
The critical need for grammar accuracy in media outreach—and strategies for ensuring it
By Jessica Perkins
Agility PR Solutions - February 12, 2025
Are typos sabotaging your media outreach emails? Think about it—would you trust a pitch riddled with errors? Me neither! Whether you're reaching out to journalists, influencers, or business partners, correct grammar can make or break your first impression.
Toughening up climate and energy communications
By Eric Fischgrund
Fischtank PR - February 11, 2025
The industry's approach to climate communications isn't working, but not all hope is lost writes Eric Fischgrund, founder of FischTank PR.
Cisco's Raquel Cool on why great communicators lead with listening
By Isis Simpson-Mersha
Ragan Communications - February 12, 2025
Raquel Cool, leader of internal communications in Cisco Product, knows that sometimes the most powerful tool isn’t what we say, but how we listen.
How can communicators pitch an LLM?
By Frank Strong, MA, MBA
Sword and the Script - February 11, 2025
LLM stands for large language model and it's effectively the infrastructure that enables generative artificial intelligence (genAI) to work. As such, getting "placed" in an LLM may well be an emerging task for public relations professionals and communicators. And that conjures this important question: How can communicators pitch an LLM?
The future of tech PR: Europe's top 10 agencies to watch out for in 2025
By James Cousins
Tech Funding News - February 12, 2025
TFN has thrown a spotlight on some of the most established names in the tech PR sector, but like the tech sector itself, nothing stays the same. Newer independent agencies are bringing fresh strategies and specialised approaches, and their innovation is delivering impressive results and challenging the big names. Here's a look at ten top tech PR firms to watch in 2025.
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