Good day! Peruse your Wednesday Daily PR Brief - February 5, 2025
Why experts say you shouldn't use DeepSeek; The new rules of modern earned media; Comms pros make great chiefs of staff; and more!
Read some of today's best PR and Comms industry news clips:
The New Rules of Modern Earned Media (Spin Sucks - February 4, 2025)
The Good, The Bad And The Ugly: 3 Examples Of The Incredibly Illogical Power Of Marketing (Forbes - February 5, 2025)
LinkedIn courts creators with new video features (Axios - February 4, 2025)
Why comms pros make great chiefs of staff (PR Daily - February 4, 2025)
How Businesses Can Build Brand Capital Amid Shifting Voter Sentiment (PRNEWS - January 31, 2025)
Pioneer Marvel Cooke (1903-2000) (Institute for Public Relations - February 4, 2025)
Building Strong Media Relationships in Today's Digital News Environment (5W Public Relations - February 5, 2025)
How To Ensure Communications Is A Contact Sport In The Age Of AI (Forbes - February 4, 2025)
PR and LGBT+ History Month – should your client get involved? (PRmoment (UK) - January 30, 2025)
3 Tips for Writing Better Case Studies (Amendola Communications - February 5, 2025)
Making your PR team agile: Top hiring tactics and smart workflows to implement now (Agility PR Solutions - February 5, 2025)
New year, new goals: 3 PR leaders share tips on goal-setting (Muck Rack Daily - February 5, 2025)
Experts On Why Comms Professionals Simply Should Not Be Using AI Model DeepSeek (PRovoke - February 4, 2025)
Summary Section:
The New Rules of Modern Earned Media
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 4, 2025
Learn how to adapt your earned media strategy for 2025, drawing insights from the former White House's communications challenges and evolving media landscape.
The Good, The Bad And The Ugly: 3 Examples Of The Incredibly Illogical Power Of Marketing
By Drew Gerber, CEO of Wasabi Publicity
Forbes - February 5, 2025
The “evil Superman” trope has become an always-compelling fan favorite. Why? Because it’s a shocking and visceral reminder that power goes both ways—that anything or anyone with agency can act for both good and evil. The same is true for modern marketing.
LinkedIn courts creators with new video features
By Eleanor Hawkins
Axios - February 4, 2025
LinkedIn has rolled out new vertical video capabilities in an effort to make the platform more creator-friendly. This is the latest to attempt to attack the TikTok niche, as yet another social platform embraces video content.
Why comms pros make great chiefs of staff
By Casey Weldon
PR Daily - February 4, 2025
The CoS role is typically held by a senior executive who works closely with the CEO to manage operations, improve communication and ensure strategic plans are executed effectively. An understanding of comms, familiarity with overall business can help CEOs see what’s coming.
How Businesses Can Build Brand Capital Amid Shifting Voter Sentiment
By Ken Spain, CEO and Founding Partner of Narrative
PRNEWS - January 31, 2025
With Congress slated to consider a host of measures that could profoundly impact businesses in 2025—ranging from taxes to trade to artificial intelligence—it's more important than ever that business leaders leverage a trusted army of authentic stakeholders and validators.
Pioneer Marvel Cooke (1903-2000)
Institute for Public Relations - February 4, 2025
Marvel Cooke was born April 4, 1903, in Mankato, Minn. After graduating from the University of Minnesota at 22, she moved to Harlem to become a reporter for The Crisis, a prominent magazine published by the National Association for the Advancement of Colored People (NAACP).
Building Strong Media Relationships in Today's Digital News Environment
5W Public Relations - February 5, 2025
The rise of independent creators and digital-first publications has reshaped how stories get told and amplified. For communications professionals, this new reality demands a strategic rethinking of media relationship building – one that prioritizes authenticity, adds genuine value, and respects journalists' time constraints.
How To Ensure Communications Is A Contact Sport In The Age Of AI
By Deepa Nagraj, Global Head of Communications & Sparkle Innovation Ecosystem at Mphasis
Forbes - February 4, 2025
In industries where automation is now the norm, the challenge brands and organizations increasingly face is how to humanize AI to foster human connection.
PR and LGBT+ History Month – should your client get involved?
By PRmoment.com
PRmoment (UK) - January 30, 2025
A matter of weeks before LGBT+ History Month, crisis comms group Borkowski PR announced a cancel culture insurance policy, aimed at business executives and celebrities who may fall foul of social media backlash.
3 Tips for Writing Better Case Studies
By Brandon Glenn
Amendola Communications - February 5, 2025
Potential customers want to be reassured that they are hiring a vendor that has experience helping companies like them surmount obstacles like those that they currently face. A well-written case study will accomplish just that.
Making your PR team agile: Top hiring tactics and smart workflows to implement now
By Gaurav Belani
Agility PR Solutions - February 5, 2025
When news breaks or trends shift, you can't wait around. You need strong systems, sharp talent, and the right tools to keep things running smoothly. But how do you make that happen while managing remote teams? Are you finding the balance between quality work and keeping things efficient? It's a challenge, but it's not impossible.
New year, new goals: 3 PR leaders share tips on goal-setting
By Kristen Dunleavy
Muck Rack Daily - February 5, 2025
Now that we're one month into 2025, we have 11 months remaining to build strong relationships, run innovative campaigns and land amazing media coverage for our clients and companies. We checked in with three PR professionals to learn about how they are approaching the remainder of 2025.
Experts On Why Comms Professionals Simply Should Not Be Using AI Model DeepSeek
By Camillia Dass
PRovoke - February 4, 2025
As organizations increasingly turn to AI to enhance their messaging and streamline operations, communicators must tread carefully, weighing the benefits of innovation against the ethical implications of deploying models that may perpetuate harm.
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All reports made with the help of Report Mule.