Your Daily PR Brief is here with fresh updates for Wednesday! - January 29, 2025
Among today's topics: Thoughts on TikTok from Gen Z comms pros; a CEO's most powerful asset; and anniversary PR strategies for a blimp!
Read some of today's best PR and Comms industry news clips:
How Gen Z social pros are thinking about TikTok and the future of short-form video (PR Daily - January 29, 2025)
The Return to the Statement Era: Knowing When to Speak Out (PRsay - January 29, 2025)
PRNEWS Live Discusses Anniversary PR Strategies for the Goodyear Blimp (PRNEWS - January 28, 2025) [VIDEO]
What's next in PR? Industry experts answer your questions on SEO, influencers and more (Muck Rack - January 28, 2025)
The Power of Stakeholder Engagement in Complex Times (O'Dwyer's - January 29, 2025) [PODCAST]
Using the PESO Model to Rebuild Institutional Trust (Spin Sucks - January 28, 2025)
19 Helpful Practices And Technologies For One-Person Marketing Teams (Forbes - January 28, 2025)
Personal Branding: A CEO's Most Powerful Asset (5W Public Relations Firm - January 29, 2025)
Press play: How Audible's Sophia Gottfried amplifies employee stories worth sharing (Ragan Communications - January 29, 2025)
Sustainability Communications: ensuring authentic messaging across marketing channels & PR (Sandford PR - January 24, 2025)
The ultimate guide to enhancing your digital PR campaigns with proven strategies (Agility PR Solutions - January 28, 2025)
Crisis Communications In Conversation With Rupert Younger of Oxford University's Centre for Corporate Reputation (CIPR Crisis Comms Network - January 28, 2025)
How to use learning style in your comms (Influence (UK) - January 24, 2025)
Crisis Review: Counting Down The Top 28 Crises Of 2024 (Part 4 of 4) (PRovoke Media - January 24, 2025)
Summary Section:
How Gen Z social pros are thinking about TikTok and the future of short-form video
By Jess Zafarris
PR Daily - January 29, 2025
Account leads from Sesame Workshop, Sweet Loren’s, SwimOutlet and Edelman weigh in on the future of TikTok.
The Return to the Statement Era: Knowing When to Speak Out
By Crystal Borde
PRsay - January 29, 2025
Here we go. With the new administration's recent flurry of policy changes and announcements, professional communicators may feel we're back in the statement era they may have experienced during previous White House transitions.
PRNEWS Live Discusses Anniversary PR Strategies for the Goodyear Blimp [VIDEO]
By Nicole Schuman
PRNEWS - January 28, 2025
PRNEWS talks with Doug Grassian, VP of Global Communications at Goodyear, to discuss the communications plans for the 100th birthday of the Goodyear Blimp, and what communicators can learn from planning, strategizing and publicizing a significant brand anniversary or event.
What's next in PR? Industry experts answer your questions on SEO, influencers and more
Muck Rack - January 28, 2025
So what's ahead in 2025? Three industry experts recently chatted with Linda Zebian, senior director of communications at Muck Rack, to discuss their PR predictions and strategies for 2025.
The Power of Stakeholder Engagement in Complex Times [PODCAST]
By Suchi Sherpa
O'Dwyer's - January 29, 2025
In a world increasingly defined by division, Wynona Redmond, President and Founder of Wyn-Win Communications, sees connection as the antidote. She joined Doug Simon on the "PR's Top Pros Talk..." podcast to share insights into her work in stakeholder engagement, strategic communications, and corporate social responsibility.
Using the PESO Model to Rebuild Institutional Trust
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 28, 2025
Learn how to rebuild institutional trust using the PESO Model. New data from the 2025 Trust Barometer shows why this framework is crucial for credibility.
19 Helpful Practices And Technologies For One-Person Marketing Teams
By Forbes Communications Council
Forbes - January 28, 2025
When you're wearing so many hats, efficiency becomes your most valuable asset, so you must get creative to tackle your to-dos quickly and effectively.
Personal Branding: A CEO's Most Powerful Asset
5W Public Relations Firm - January 29, 2025
While companies invest millions in corporate branding, many overlook the immense value of their leadership's personal brands. Research shows that 82% of consumers trust a company more when its executives maintain an active social media presence.
Press play: How Audible's Sophia Gottfried amplifies employee stories worth sharing
By Isis Simpson-Mersha
Ragan Communications - January 29, 2025
Audible’s internal communications leader explains how to craft authentic executive messages while staying true to strategy.
Sustainability Communications: ensuring authentic messaging across marketing channels & PR
By Christina Clarke
Sandford PR - January 24, 2025
With sustainability being an essential topic, how can you ensure your communications are clear and authentic as a brand? We explore the topic in our journal.
The ultimate guide to enhancing your digital PR campaigns with proven strategies
By Jay Jangid
Agility PR Solutions - January 28, 2025
With so much noise in the online market, how can one make their digital PR campaigns stand out? Read on and get into the strategies and tools that can help you refine your digital PR campaigns.
Crisis Communications In Conversation With Rupert Younger of Oxford University's Centre for Corporate Reputation
CIPR Crisis Comms Network - January 28, 2025
Our guest for the event was Rupert Younger, founder and director of Oxford University’s Centre for Corporate Reputation. Rupert co-founded leading global strategic communications agency Finsbury (now FGS Global) with Roland Rudd in 1994, and is co-author of The Reputation Game and The Activist Manifesto.
How to use learning style in your comms
By Sarah Browning
Influence (UK) - January 24, 2025
People process information in different ways. Make your comms more effective by including content for different preferences.
Crisis Review: Counting Down The Top 28 Crises Of 2024 (Part 4 of 4)
By PRovoke Media
PRovoke Media - January 24, 2025
The final part of our countdown covers the top seven corporate crises of 2024, featuring United Healthcare, TikTok, Boeing, Ticketmaster, McDonald's, Crowdstrike and Starbucks.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.