Midweek Insights: Your Wednesday Daily PR Brief - January 22, 2025
Check out articles on trust in CEOs; free professional development ideas; connecting authentically with underserved communities; and more!
Read some of today's best PR and Comms industry news clips:
Trust in CEOs erodes, new report shows (Axios - January 19, 2025)
Pitching media in 2025: Adapting to the new norms of digital journalism and audience expectations (Agility PR Solutions - January 21, 2025)
The quiet campaign: When less is more in PR (PR Daily - January 20, 2025)
How Do Remote Employees Feel About Returning to the Office? (Institute for Public Relations - January 21, 2025)
Mastering the Integration Magic of the PESO Model (Spin Sucks - January 21, 2025)
The Rise of Influencer PR (5W Public Relations Firm - January 21, 2025)
The Anatomy Of A Winning PR Pitch: Tips For Those In Ag And Energy (Forbes - January 22, 2025)
Three Ways to Connect Authentically With Underserved Communities (PRNEWS - January 17, 2025)
Why Last Year's Headlines Exposed PR's Fatal Flaws and What You Need to Learn From Them (CommPRO - January 22, 2025)
Laura Pearlstein Mills on The Art and Science of Brand Building (Mixing Board - January 21, 2025)
Frustrated response causes interview own goal (Media First (UK) - January 21, 2025)
7 mostly free professional development ideas that PR and comms pros can start today (Sword and the Script - January 21, 2025)
Summary Section:
Trust in CEOs erodes, new report shows
By Eleanor Hawkins
Axios - January 19, 2025
Seven in ten believe government officials, business leaders and journalists deliberately mislead them by saying things they know are false or gross exaggerations, according to the 2025 Edelman Trust Barometer, released Sunday. This is causing an erosion of trust among those that were once considered the most trustworthy.
Pitching media in 2025: Adapting to the new norms of digital journalism and audience expectations
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - January 21, 2025
Successful media pitching in this new era requires PR professionals to adapt to shifting norms, leverage technology, and embrace evolving formats to ensure their stories break through the noise. This op-ed discusses how PR professionals can succeed in pitching media in 2025 by understanding these new dynamics and utilizing innovative strategies.
The quiet campaign: When less is more in PR
By Casey Weldon
PR Daily - January 20, 2025
The quiet campaign – a sort of subtle approach to brand building – is an approach PR firms and branding agencies have employed for years. This relationship-driven approach sets brands up to have their voice heard when it makes business sense for them.
How Do Remote Employees Feel About Returning to the Office?
Institute for Public Relations - January 21, 2025
Pew Research Center examined remote work and how return-to-office mandates affect employee turnover intention.
Mastering the Integration Magic of the PESO Model
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 21, 2025
Learn why the PESO Model isn't just about tactics—discover how proper integration drives measurable business outcomes and marketing success.
The Rise of Influencer PR
5W Public Relations Firm - January 21, 2025
Learn how brands build trust and drive results by partnering with micro/nano influencers for authentic social media marketing and higher engagement rates vs celebrities.
The Anatomy Of A Winning PR Pitch: Tips For Those In Ag And Energy
By Marcus Squier, CEO at Paulsen
Forbes - January 22, 2025
In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. Crafting a well-thought-out pitch can turn your story into headlines that matter—not just for your company, but for your audience.
Three Ways to Connect Authentically With Underserved Communities
By Jeff Maggs
PRNEWS - January 17, 2025
As inflation continues to be a problem, many economically disadvantaged communities are feeling the strain of tighter budgets and limited resources even more than they typically do. For marketers and communicators, finding ways to connect with and support these audiences requires thoughtful and empathetic strategies.
Why Last Year's Headlines Exposed PR's Fatal Flaws and What You Need to Learn From Them
By Arthur Solomon
CommPRO - January 22, 2025
The first headlines of 2024 already offered key PR lessons—are we in for more of the same in 2025?
Laura Pearlstein Mills on The Art and Science of Brand Building
Mixing Board - January 21, 2025
In this Studio Session, Laura and Mixing Board Founder Sean Garrett talk about the evolution of brand and the ways comms and brand intersect, why a rebrand is so much more than a new logo, and finding the right kinds of clients who are willing to grapple with the big issues and work towards real change.
Frustrated response causes interview own goal
By Adam Fisher
Media First (UK) - January 21, 2025
One of the golden rules of media training is not to show frustration at interview questions. But that can be tough.
7 mostly free professional development ideas that PR and comms pros can start today
By Frank Strong, MA, MBA
Sword and the Script - January 21, 2025
A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency.
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All reports made with the help of Report Mule.