Wednesday's Hot Topics: Your Daily PR Brief - January 15, 2025
Read about comms pros to watch in 2025; PR for the algorithm age; building community connections and more!
Read some of today's best PR and Comms industry news clips:
PR for the algorithm age: 5 tips to pitch stories that rank and resonate (Search Engine Land - January 15, 2025)
Putting Community Relations Into Your Public Relations Efforts (Forbes - January 15, 2025)
How B2B Brands Can Leverage Employee-Generated Content In 2025 (Forbes - January 15, 2025)
On the Move: Lane Named Chevron Corporate Affairs Chief (O'Dwyer's - January 14, 2025)
Pop-Tart Bowl mania: How Weber Shandwick built on success of wacky campaign (PR Daily - January 14, 2025)
How AI Search Is Changing the PR Game (Spin Sucks - January 14, 2025)
The Modern Leader series: A fresh take on leadership (Ragan Communications - January 13, 2025)
How to Build Media Relationships in Niche Tech Verticals (5W Public Relations Firm - January 15, 2025)
Potential TikTok Ban: Future-Proof Your Social and Creator Strategies (PRNEWS - January 14, 2025)
The power of PR in building strong community connections (Agility PR Solutions - January 15, 2025)
How PR can impact editorial decisions (PRmoment (UK) - January 15, 2025)
LinkedIn Growth: Using Audience Insights to Drive Engagement (Mention - January 15, 2025)
2025 Forecast: 10 People To Watch (PRovoke Media - January 15, 2025)
How LinkedIn is Preparing Me for a PR Career (Culpwrit - January 14, 2025)
Summary Section:
PR for the algorithm age: 5 tips to pitch stories that rank and resonate
By Martin Calvert
Search Engine Land - January 15, 2025
Bridge the gap between creative campaigns and journalistic needs with these proven PR outreach techniques.
Putting Community Relations Into Your Public Relations Efforts
By Lis Anderson, Founder and Director at AMBITIOUS
Forbes - January 15, 2025
It’s still a commonly held viewpoint, among agencies and businesses alike, that PR activity should be this totemic, single-track approach. We put our messages out to select media, and that’s that. Or is it?
How B2B Brands Can Leverage Employee-Generated Content In 2025
By Bradley Keenan, Founder and CEO of DSMN8
Forbes - January 15, 2025
Smart B2B marketing teams will include employees in their social media strategies, empowering them to become content creators, thought leaders and even influencers.
On the Move: Lane Named Chevron Corporate Affairs Chief
By teve Barnes
O'Dwyer's - January 14, 2025
Chevron appoints a new chief corporate affairs officer; Longacre Square Partners names a partner, head of Canada; and more.
Pop-Tart Bowl mania: How Weber Shandwick built on success of wacky campaign
By Casey Weldon
PR Daily - January 14, 2025
The team used wild mascot antics and a range of activations to make the Pop-Tarts Bowl an annual meme-worthy spectacle. Jeffrey Spivock, Weber Shandwick's EVP of integrated media strategy, said the yearlong planning process was a labor of love.
How AI Search Is Changing the PR Game
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 14, 2025
AI search isn't just changing how people find information—it's forcing PR pros to rethink everything from media relations to crisis management.
The Modern Leader series: A fresh take on leadership
By David Grossman
Ragan Communications - January 13, 2025
Modern leaders create business value by prioritizing critical business opportunities and challenges, leading and empowering those around them, and embracing everyday and defining moments to deliver meaningful impact.
How to Build Media Relationships in Niche Tech Verticals
5W Public Relations Firm - January 15, 2025
Securing media coverage can amplify messages, reach new audiences, and establish the company as a thought leader within its specific domain. However, navigating the media landscape in niche tech requires a strategic and nuanced approach.
Potential TikTok Ban: Future-Proof Your Social and Creator Strategies
By Holly Jackson
PRNEWS - January 14, 2025
Brands, organizations and public figures should take steps now to ensure they're ready for the possibility of a TikTok ban to protect their creator relationships and brand visibility.
The power of PR in building strong community connections
By Ethan Rome
Agility PR Solutions - January 15, 2025
Public relations has evolved from traditional media outreach to becoming a multifaceted approach that influences how businesses communicate, connect, and grow. It is no longer just about getting media coverage; it's about telling a story that resonates, building trust with audiences, and creating lasting impressions.
How PR can impact editorial decisions
By Jonathan Coad, Coad Law
PRmoment (UK) - January 15, 2025
All editorial decisions involving a derogatory commentary about a company or individual (which, alas, constitutes a large proportion of British media content) are based primarily on an assessment of the risk of a regulatory and/or legal challenge to the material in question.
LinkedIn Growth: Using Audience Insights to Drive Engagement
By Ryan Robinson
Mention - January 15, 2025
Discover how monitoring audience behavior on LinkedIn can boost engagement, calculate engagement rates, and explore new ways to connect with your audience.
2025 Forecast: 10 People To Watch
PRovoke Media - January 15, 2025
PRovoke Media picks out 10 people from the global communications and PR industry who are worth keeping an eye on in 2025.
How LinkedIn is Preparing Me for a PR Career
By Katherine Tankersley
Culpwrit - January 14, 2025
Two specific courses on the LinkedIn Learning platform, Top Tips for Personalizing your Public Relations Strategy by Andrea Holland and Public Relations Foundations by Deirdre Breakenridge, are excellent examples of PR-specific training that can be obtained through LinkedIn Learning.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.