Take a look at Tuesday's PR Brief! - April 22, 2025
Publicity stunts that worked in 2025; Trying to camouflage company warts doesn't work; Creative storytelling ideas; and more!
Read some of today's best PR and Comms industry news clips:
Publicity Stunts That Worked in 2025: How Bold Moves Captured Attention and Boosted Brands (Everything PR News - April 22, 2025)
How To Elevate PR Campaigns: 20 Creative Storytelling Ideas (Forbes - April 21, 2025)
As Brand America Weakens, Companies Confront Growing Reputation Risks (PRovoke - April 18, 2025)
The universe (and LinkedIn) favors the bold (Fast Company - April 21, 2025)
The Scoop: How 5 car companies are trying to soothe customer anxiety over auto prices (PR Daily - April 21, 2025)
PR lessons from headline news: Trying to camouflage company warts doesn't work (Agility PR Solutions - April 22, 2025)
Artificial Intelligence In Authentic Human Communications (Forbes - April 22, 2025)
Social Media News: The 5 Biggest Stories of the Week (Meltwater - April 14, 2021)
The Modern Leader series: Practical steps to make sure your people feel seen, heard and that they belong (Ragan Communications - April 22, 2025)
10 statistics that drive home why business needs to refocus on trust (Sword and the Script - April 22, 2025)
How to influence leaders to value internal communication (Influence (UK) - April 17, 2025)
Summary Section:
Publicity Stunts That Worked in 2025: How Bold Moves Captured Attention and Boosted Brands
By EPR Staff
Everything PR News - April 22, 2025
In this article, we explore some of the most effective publicity stunts of 2025, examining how brands leveraged creativity, humor, controversy, and even empathy to make waves in the public consciousness.
How To Elevate PR Campaigns: 20 Creative Storytelling Ideas
By Forbes Agency Council
Forbes - April 21, 2025
In a saturated media landscape, the most compelling PR campaigns aren't built on data points alone but on stories that humanize a brand, evoke emotion and inspire action.
As Brand America Weakens, Companies Confront Growing Reputation Risks
By Diana Marszalek
PRovoke - April 18, 2025
US companies are grappling with extraordinarily complex communications challenges brought on by tariffs one public affairs leader calls "perhaps the worst-case scenario for US companies of virtually all sizes."
The universe (and LinkedIn) favors the bold
By Hope Horner, CEO of Lemonlight
Fast Company - April 21, 2025
For months, I did what every well-intentioned executive does when they decide to "get serious" about LinkedIn: I tried to outsource it. We followed all the usual LinkedIn best practices: the storytelling templates, the thought leadership frameworks, the perfectly timed posts with just the right mix of vulnerability and business acumen. And for what?
The Scoop: How 5 car companies are trying to soothe customer anxiety over auto prices
By Allison Carter
PR Daily - April 21, 2025
Companies are working hard to explain to customers how they're dealing with the tariffs and what they're doing to mitigate those cost increases. Plus: The comms implications of the death of the pope; CJR’s fired leader goes on the offensive.
PR lessons from headline news: Trying to camouflage company warts doesn't work
By Arthur Solomon
Agility PR Solutions - April 22, 2025
It’s no secret to people who follow the shenanigans of the business world that companies have long attempted to camouflage their warts. It’s recently happened at Boeing, the NFL and the Olympic Committee, and the recent Signal chat app national security fiasco fits right in. It’s no secret to people who follow the shenanigans of the business world that companies have long attempted to camouflage their warts. These robber barons do so by donating fortunes to various projects that help
Artificial Intelligence In Authentic Human Communications
By Deepa Nagraj
Forbes - April 22, 2025
Authenticity is the cornerstone of credibility and trust for communication professionals, whether in media houses, corporate settings or agencies. But as AI tools gain prominence, a fundamental question arises: Can they uphold the principles of authenticity, or do they risk diluting the essence of genuine communication?
Social Media News: The 5 Biggest Stories of the Week
By Samantha Scott
Meltwater - April 14, 2021
Looking for the latest social media news? Learn about the recent social media updates and campaigns that could improve your social media strategy. If you work in social media marketing, these are the stories you need to read this week!
The Modern Leader series: Practical steps to make sure your people feel seen, heard and that they belong
By David Grossman
Ragan Communications - April 22, 2025
It can be easy today to focus on metrics, deadlines and deliverables. But there's something more fundamental that employees want, which drives performance: the basic human need to feel seen, heard and belong.
10 statistics that drive home why business needs to refocus on trust
By Frank Strong, MA, MBA
Sword and the Script - April 22, 2025
It used to be marketing and communications from business started with a blank slate. Customers and prospects neither trusted you nor distrusted you – but they'd give you a chance to earn it. Today, I don't think that's true anymore.
How to influence leaders to value internal communication
By Jenni Field
Influence (UK) - April 17, 2025
It’s a question I’m asked time and again by internal communications colleagues… “How can we get the leaders of our organisations to see the value in communications?” As anyone working in communications will know, it can feel like an uphill struggle at times, but there are things you can do to help smooth the process.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.