Hi! Check out Tuesday's Daily PR Brief - April 15, 2025
Blue Origin's out-of-this-world PR stunt; Why email remains the top-performing internal comms channel; Preparing for global PR campaigns; more!
Read some of today's best PR and Comms industry news clips:
The Scoop: Blue Origin grabs headlines with out-of-this-world PR stunt (PR Daily - April 14, 2025)
AI Can’t Fix A Bad Idea: Why Creativity Still Matters In 2025 (Forbes - April 11, 2025)
Not just seen, but believed: trust is the new mandate for marketing and comms (Sword and the Script - April 15, 2025)
New York PR Firms Dominate O'Dwyer's Ranking of Top PR Firms (O'Dwyer's - April 15, 2025)
7 reasons why email remains the top-performing channel for internal communications (Ragan Communications - April 15, 2025)
Celebrating the 2025 PRNEWS Top Women Honorees (PRNEWS - April 14, 2025)
Part One: Why Misaligned Incentives Hinder Effective Communication Measurement (Institute for Public Relations - April 13, 2025)
CEO Superpower: The Communication Advantage (PRGN - April 14, 2025)
Global PR campaigns: How to prepare your team for international media tours and events (Agility PR Solutions - April 15, 2025)
What you should know about earning media coverage | On Top of PR (Axia Public Relations - April 15, 2025) [VIDEO]
Creator Economy's Q1 2025 Comeback Has Lessons for Communications Pros (CommPRO - April 13, 2025)
PRovoke Media Names the 10 Best Agencies in Canada (PRovoke Media - April 11, 2025)
Summary Section:
The Scoop: Blue Origin grabs headlines with out-of-this-world PR stunt
By Allison Carter
PR Daily - April 14, 2025
In between headlines about tariffs and the economy, major news sites all have another news story in common today: the blast-off of an all-female space crew, including pop star Katy Perry and TV host Gayle King, on a Blue Origin craft. OK, you probably don't have a rocket ship at your disposal to help you get press. You may not have celebrity endorsers, either. But there are still PR lessons we can take from this stunt.
AI Can’t Fix A Bad Idea: Why Creativity Still Matters In 2025
By Anthony Chiaravallo, CEO of Vallo Media
Forbes - April 11, 2025
Artificial intelligence, once primarily a back-end optimization tool, now dominates discussions about marketing effectiveness. However, brands mistakenly treating AI as a silver bullet soon discover that without creative authenticity, their efforts inevitably fall flat.
Not just seen, but believed: trust is the new mandate for marketing and comms
By Frank Strong, MA, MBA
Sword and the Script - April 15, 2025
Marketing and comms puts most of its emphasis on reach when we’d be better served by putting the emphasis on being believed. The lack of trust that's emerged in American society is pervasive. It's woven into nearly every institutional pillar, and for business, it comes at a high cost.
New York PR Firms Dominate O'Dwyer's Ranking of Top PR Firms
By John O'Dwyer
O'Dwyer's - April 15, 2025
New York City-based PR firms make up the majority of O'Dwyer's 133 top PR firms overall ranking with 32 of 38 in the New York/New Jersey area either calling Manhattan their home or having a presence there. See top NYC PR firms ranked by O'Dwyer's.
7 reasons why email remains the top-performing channel for internal communications
By Michael DesRochers
Ragan Communications - April 15, 2025
While some people may be surprised that email and meetings outperform intranets and apps, here’s what the research shows.
Celebrating the 2025 PRNEWS Top Women Honorees
PRNEWS - April 14, 2025
This impressive group of Top Women in PR represents the best of what the PR and communications world has to offer—navigating brands through crises, opening new markets, reaching fresh audiences, and lifting up the next generation of pros.
Part One: Why Misaligned Incentives Hinder Effective Communication Measurement
By Jamin Spitzer
Institute for Public Relations - April 13, 2025
In this two-part series, I’ll explore why communications executives and teams often struggle with measuring success and what can be done to improve. This first post examines the organizational dynamics that lead to poor utilization of metrics and insights in communications practices.
CEO Superpower: The Communication Advantage
By Andy See, Founder, Principal Partner & Managing Director, Perspective Strategies
PRGN - April 14, 2025
CEO communication is strategic to a brand's success in an environment where leadership equals communication, says Andy See in this blog post.
Global PR campaigns: How to prepare your team for international media tours and events
By Tony Michael
Agility PR Solutions - April 15, 2025
The global connection between businesses has expanded PR activities beyond borders. This guide describes the steps that communications teams need to follow for preparing successful international PR activities that deliver consistent messages and substantial media engagement.
What you should know about earning media coverage | On Top of PR [VIDEO]
Axia Public Relations - April 15, 2025
In this solocast episode, Jason Mudd discusses what journalists want from your media pitches.
Creator Economy's Q1 2025 Comeback Has Lessons for Communications Pros
By Paul Kontonis
CommPRO - April 13, 2025
The creator economy is flexing its muscles again—and this time, it's not just about influencers and TikTok trends. According to the Creator Economy Jobs Hiring Report for Q1 2025, the industry is evolving into a professional ecosystem with clear implications for the communications world.
PRovoke Media Names the 10 Best Agencies in Canada
PRovoke Media - April 11, 2025
The list features agencies of all sizes, from networks to independent boutiques, and across a range of sectors and specialist practice areas, based on research by PRovoke Media editors. There is no fee for inclusion, the lists are entirely merit based, and we select only those firms that have earned a strong reputation based on one or more of our five key criteria.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.