Greetings! Peruse your Tuesday Daily PR Brief - April 1, 2025
Bluesky and journalist engagement; Why most execs fail at thought leadership; Role of chatbots in modern lead generation; and more!
Read some of today's best PR and Comms industry news clips:
Riding The Wave: Preparing Your Communications Team For Today's Media Landscape (Forbes - April 1, 2025)
AI can be a PR's best friend or worst enemy – depending on how it's used (The Drum - April 1, 2025)
Failed Crisis PR in Real Life (O'Dwyer's - March 31, 2025)
PRNEWS Live: AI Is Making Women Leaders MORE Burned Out, Not Less (PRNEWS - March 31, 2025) [VIDEO]
Bluesky now leads X when it comes to journalist engagement, data finds (PRmoment (UK) - March 27, 2025)
The role of chatbots in modern lead generation (Agility PR Solutions - April 1, 2025)
Navigating PR and communications hiring with Brooke Kruger | On Top of PR (Axia Public Relations - April 1, 2025) [PODCAST]
Why Most Executives Fail at Thought Leadership and How the Smart Ones Are Winning (CommPRO - March 31, 2025)
The Future of AI and Communications: 3 Takeaways from NVIDIA GTC (Landis Communications - April 1, 2025)
It's PR not ER. But... (Influence (UK) - March 28, 2025)
Top 10 Alternatives to Hootsuite for Social Listening in 2025 (Mention - April 1, 2025)
Fana Yohannes on Social Communications and Embracing the Algorithm (Mixing Board - March 31, 2025)
World PR Report: PR Leaders Optimistic For 2025 But Financial Concerns Persist (PRovoke - March 29, 2025)
Summary Section:
Riding The Wave: Preparing Your Communications Team For Today's Media Landscape
By Simone Grapini-Goodman, Chief Marketing & Digital Officer, American Diabetes Association
Forbes - April 1, 2025
Whether it’s determining how to respond to the news of the day, reach employees or address direct attacks, protecting your brand’s reputation has taken on new importance. As a chief marketing officer, I’ve found several ways an organization can prepare itself for this new reality.
AI can be a PR's best friend or worst enemy – depending on how it's used
By Raquel P
The Drum - April 1, 2025
We're still in the early days of AI adoption and promises abound of how it will revolutionize PR. Raquel P of Propellernet cuts through the noise by focusing on the small, critical ways the tech can help with everyday work.
Failed Crisis PR in Real Life
By Ronn Torossian, Founder of 5WPR
O'Dwyer's - March 31, 2025
Several companies have recently made the grave mistake of mismanaging crises, showing how even the most well-known brands can fail when they ignore the basics of transparency, accountability and empathy. From tech failures to greenwashing scandals and culturally insensitive marketing campaigns, these PR disasters offer valuable lessons on what happens when crisis PR goes wrong.
PRNEWS Live: AI Is Making Women Leaders MORE Burned Out, Not Less [VIDEO]
By Nicole Schuman
PRNEWS - March 31, 2025
In honor of Women's History Month PRNEWS Live welcomed Dr. Julie Donley, a leadership expert, author, and workplace stress researcher with nearly 30 years of experience helping professionals navigate high-pressure environments. Her latest book, "Leading at the Speed of People," explores how leaders, can adapt to this new AI-driven workplace without burning out. We talked about how AI adoption is impacting women at work, particularly those in PR and communications positions.
Bluesky now leads X when it comes to journalist engagement, data finds
By Elizabeth Howlett
PRmoment (UK) - March 27, 2025
A new report has found 385 out of the 500 journalists surveyed still had a profile on X but the data found engagement is ramping up elsewhere. The analysis of 500 journalist profiles also found 25% of journalists had joined Bluesky vs. 17% on Threads, and 9% on Mastodon, and 75% of Bluesky media users posted within one month of the research, compared with only 36% of X users.
The role of chatbots in modern lead generation
By Divashree
Agility PR Solutions - April 1, 2025
In today’s fast-paced digital landscape, businesses constantly seek innovative methods to streamline operations and maximize customer engagement. Among these advancements, chatbots have emerged as a powerful tool for modern lead generation.
Navigating PR and communications hiring with Brooke Kruger | On Top of PR [PODCAST]
Axia Public Relations - April 1, 2025
In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.
Why Most Executives Fail at Thought Leadership and How the Smart Ones Are Winning
CommPRO - March 31, 2025
To explore what makes executive thought leadership stand out today, CommPRO spoke with four industry experts shaping the space: Amore Philip of Apples & Oranges PR, Deborah Keltner, Lindsey Bradshaw of Lindsey Bradshaw Communications, and Laura Emanuel of Red Thread PR. Together, they laid out a masterclass in strategy, storytelling, and substance.
The Future of AI and Communications: 3 Takeaways from NVIDIA GTC
By Brendan Davis
Landis Communications - April 1, 2025
Last week, I had the opportunity to attend NVIDIA's 2025 Global Technology Conference (GTC). The event provided a glimpse into the future, especially around the use of AI and its expanding applications across industries. Walking the show floor, I was struck by how technology doesn't just process information but enhances human creativity, turning our most innovative dreams into tangible realities.
It's PR not ER. But...
By Georgia Bailey
Influence (UK) - March 28, 2025
Most of us working in public relations are familiar with the phrase 'It's PR, not ER'. Used within the industry as a reminder that, while fast-paced and at times high-pressure, it's rarely a matter of life and death. Used to reassure a colleague during what feels like an emergency but isn't (the press release has gone out with a comma in the wrong place!), or used in a moment of kindness to ourselves: a reminder that frequent burnout should not be synonymous with wanting a successful career in PR.
Top 10 Alternatives to Hootsuite for Social Listening in 2025
By Lucas Carval
Mention - April 1, 2025
Looking for Hootsuite alternatives? We've evaluated over 50 criteria to determine the best alternatives to Hootsuite in 2025. Discover them now!
Fana Yohannes on Social Communications and Embracing the Algorithm
Mixing Board - March 31, 2025
In this Studio Session, Fana and Mixing Board Founder Sean Garrett talk about taking things one day at a time and finding your niche, why we should all be posting LinkedIn videos (especially from your car), how anyone can be a creator, and how to create consumable content that sparks conversation beyond our networks.
World PR Report: PR Leaders Optimistic For 2025 But Financial Concerns Persist
By Camillia Dass
PRovoke - March 29, 2025
In 2025, PR leaders continue to remain optimistic about market growth, and expect increased profitability in the coming year. However, financial concerns persist, with clients' unwillingness to commit sufficient funds (37%) and economic uncertainty (34%) ranked among the most significant challenges.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.