Hello! Your Tuesday Daily PR Brief has arrived - March 25, 2025
New digital ethics guidelines; What TV producers really want from PR; The state of work-life balance in journalism; and more!
Read some of today's best PR and Comms industry news clips:
New report: The State of Work-Life Balance in Journalism 2025 (Muck Rack - March 25, 2025)
TV Producers Just Revealed What They Really Want from PR (CommPRO - March 24, 2025)
The surprising reason marketing leaders get fired (Sword and the Script - March 25, 2025)
Trade associations: PR's secret weapon during tariff battle (PR Daily - March 25, 2025)
5 Key Takeaways from Muck Rack's State of AI in PR Report (PRNEWS - March 24, 2025)
Employee Engagement in the Communications Industry (Institute for Public Relations - March 24, 2025)
20 Questions To Ensure The Quality Of AI-Generated Content (Forbes - March 25, 2025)
Good and Bad PR: Asda, Aldi and Guinness do good while Elon Musk does bad (PRmoment (UK) - March 20, 2025)
Texas: Big Business in the Lone Star State (PRGN - March 24, 2025)
New study reveals how CEOs rate the value of their CMOs: A Q&A with Boathouse's Director of Strategic Comms, Anna Adams-Sarthou (Agility PR Solutions - March 24, 2025)
CMO + CIO = CG&IO? AI Is Forcing Us To Embrace Shared Responsibility (Forbes - March 24, 2025)
PR Council Issues New Digital Ethics Guidelines (PRovoke - March 24, 2025)
Summary Section:
New report: The State of Work-Life Balance in Journalism 2025
By Matt Albasi
Muck Rack - March 25, 2025
The State of Work-Life Balance in Journalism examines the ways journalists balance their professional and personal demands. Using a survey of more than 430 journalists, the report looks at topics like access to mental health services, levels of stress and factors that impact their mental health.
TV Producers Just Revealed What They Really Want from PR
CommPRO - March 24, 2025
TV news producers are more open than ever to PR pitches, but with a rising demand for in-house spokespeople and virtual interviews, communicators must adapt fast to stay in the media game.
The surprising reason marketing leaders get fired
By Frank Strong, MA, MBA
Sword and the Script - March 25, 2025
If you had to guess: what is the top reason marketing leaders get fired? My hypothesis has always centered around measurement and the perennial challenge of proving value. Yet that's not what a recent survey by the tech analyst firm Gartner found.
Trade associations: PR's secret weapon during tariff battle
By Casey Weldon
PR Daily - March 25, 2025
Tariffs are changing the world and businesses must adapt. Individual brands and entire industries urgently need to communicate with customers, investors and legislators. However, doing so carries potential risks, such as political backlash or becoming the face of a controversial issue. Trade associations provide a crucial advantage – offering strategic messaging, political advocacy and collective strength.
5 Key Takeaways from Muck Rack's State of AI in PR Report
By Justin Hall
PRNEWS - March 24, 2025
As AI becomes more embedded in PR workflows, having a clear use case policy and providing proper training are essential. PR pros must also balance leveraging these tools and preserving the core skills that make great communicators—critical thinking, creativity, and relationship-building—so the next generation of PR talent isn't left behind.
Employee Engagement in the Communications Industry
By Olivia K. Fajardo and The Grossman Group
Institute for Public Relations - March 24, 2025
This study explores several key factors of employee engagement including belonging, retention, trust, productivity, employee mental health, supervisor and peer relationships, and the influence of workplace factors, such as location/schedule flexibility, employee resource groups (ERGs), and others.
20 Questions To Ensure The Quality Of AI-Generated Content
By Forbes Agency Council
Forbes - March 25, 2025
While using AI for writing is efficient, it often requires human intervention to ensure it sounds authentic to a brand, resonates with readers and provides real value.
Good and Bad PR: Asda, Aldi and Guinness do good while Elon Musk does bad
By Andy Barr
PRmoment (UK) - March 20, 2025
There’s no time for pleasantries this week, which has been an action packed seven days. Let’s take our weekly dive into the world of Good and Bad PR.
Texas: Big Business in the Lone Star State
By Amanda Hill
PRGN - March 24, 2025
In this PRGN blog post, Amanda Hill of Three Box describes the business, media, and communications landscape in Texas.
New study reveals how CEOs rate the value of their CMOs: A Q&A with Boathouse's Director of Strategic Comms, Anna Adams-Sarthou
By Richard Carufel
Agility PR Solutions - March 24, 2025
What value is the CMO and the overall marketing department bringing to companies? The short answer is good-ish. CMOs are doing better now than they were a few years ago, per their CEOs, but their departments are still floundering a little
CMO + CIO = CG&IO? AI Is Forcing Us To Embrace Shared Responsibility
By Sandy Ono, EVP and Chief Marketing Officer at OpenText
Forbes - March 24, 2025
This raises an important question: Are CIOs and CMOs merging into a new "chief growth and innovation officer" (CG&IO) archetype?
PR Council Issues New Digital Ethics Guidelines
By Diana Marszalek
PRovoke - March 24, 2025
The PR Council has released updated ethical guidelines aimed at helping PR professionals navigate the growing challenges posed by AI-generated content, misinformation, and data privacy.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.