Hi! Your Tuesday Daily PR Brief is here! - March 18, 2025
How a Lego model built damaging headlines; When HR and comms collide; PR takeaways from SXSW 2025; and more!
Read some of today's best PR and Comms industry news clips:
The most innovative companies in public relations and brand strategies for 2025 (Fast Company - March 18, 2025)
Navigating Marketing Communications in 2025 (O'Dwyer's - March 17, 2025)
PR takeaways from SXSW 2025 (PR Daily - March 17, 2025)
Indeed's VP, Corporate Comms, on Top Use Cases for Generative AI (PRNEWS - March 17, 2025)
20 Mistakes Companies Make When Adopting Human-Centric Communications (Forbes - March 17, 2025)
Good and Bad PR: Zuckerberg and Graber get shirty, Boohoo is now Debenhams and HS2's Lego (PRmoment (UK) - March 13, 2025)
Florida: The Americas' Business Bridge (PRGN - March 17, 2025)
8 top job sites in the US to find high-impact marketing & PR roles (Agility PR Solutions - March 18, 2025)
Polluting Industries Rebrand Climate Change as a Necessary "Trade-Off" (FischTank PR - March 17, 2025)
Make This the Year of More Complete and Holistic ROI Analytics – for PR Pros and Clients (Landis Communications - March 17, 2025)
It's not the success that makes for a good business story, it's the setbacks (Sword and the Script - March 18, 2025)
When HR and communications collide: How to build a stronger partnership and define clear roles (Ragan Communications - March 17, 2025)
How a Lego model built damaging headlines (Media First (UK) - March 18, 2025)
Summary Section:
The most innovative companies in public relations and brand strategies for 2025
By Doug Zanger
Fast Company - March 18, 2025
Fast Company's 2025 list of the 10 Most Innovative Companies in public relations and brand strategies includes Mastercard, Uber, and more.
Navigating Marketing Communications in 2025
By Sarah Farrant
O'Dwyer's - March 17, 2025
With businesses facing increased competition, shifting consumer behaviors, and the relentless pace of technological change, marketers are being called upon to rethink their strategies. In today's marketplace, the key to standing out lies not just in mastering emerging trends but in creating genuine connections with audiences across every touchpoint.
PR takeaways from SXSW 2025
By Allison Carter
PR Daily - March 17, 2025
SXSW took over Austin, Texas, for its 38th year. Stars like Nicole Kidman, Matthew McConaughey and Cookie Monster all visited to promote new products; companies staged elaborate activations to grab attention, from free blowouts in a makeshift street salon and cutting-edge digital art and free Dubai chocolate.
Indeed's VP, Corporate Comms, on Top Use Cases for Generative AI
PRNEWS - March 17, 2025
At PRNEWS' March 25 online training workshop, Artificial Intelligence for PR, attendees will learn best practices for pitching media using generative AI, how to use the latest AI tools for deep research, top AI use cases for PR professionals, how to protect organizations from AI threats, and much more. Following is a conversation with one of our panelists, Scott Dobroski, VP, Corporate Communications at Indeed, surrounding best practices for using AI when pitching media.
20 Mistakes Companies Make When Adopting Human-Centric Communications
By Forbes Communications Council
Forbes - March 17, 2025
According to the experts of Forbes Communications Council, making the following 20 mistakes can do more harm than good to your business, but there are still ways of getting back on track.
Good and Bad PR: Zuckerberg and Graber get shirty, Boohoo is now Debenhams and HS2's Lego
By Andy Barr
PRmoment (UK) - March 13, 2025
Steaming through March aren't we. Seems a bit quieter in media land this week as all the gambling digital PRs are off to Cheltenham Races looking for winners and content relevancy.
Florida: The Americas' Business Bridge
By Terrie Ard
PRGN - March 17, 2025
In this PRGN blog post, Terrie Ard of The Moore Agency describes the business, media, and communications landscape in Florida.
8 top job sites in the US to find high-impact marketing & PR roles
By Deza Drone
Agility PR Solutions - March 18, 2025
Finding the right comms job can be challenging, but job boards make the process easier by connecting job seekers with employers. Whether you're looking for a full-time role, part-time gig, or remote opportunity, the right job site can help you land your dream job. Here's a list of the top 8 job sites in the USA to simplify your job search.
Polluting Industries Rebrand Climate Change as a Necessary "Trade-Off"
By Christian Yonkers
FischTank PR - March 17, 2025
Polluting industries led by the Department of Energy are rebranding climate change as an acceptable 'trade-off' for economic growth.
Make This the Year of More Complete and Holistic ROI Analytics – for PR Pros and Clients
By Brianne Miller
Landis Communications - March 17, 2025
Return on investment (ROI) is always a hot topic amongst PR pros – how to show clients that the work you're doing on their behalf has quantifiable value. But with all the different ways to measure – how do you pick the best one? Here are a few ways to tailor ROI reports to specific clients.
It's not the success that makes for a good business story, it's the setbacks
By Frank Strong, MA, MBA
Sword and the Script - March 18, 2025
Those who quit will never know how close they were to success, which is why it’s the setbacks, not the successes, that sow the seeds of a good business story.
When HR and communications collide: How to build a stronger partnership and define clear roles
By Sara Griggs
Ragan Communications - March 17, 2025
At its best, the partnership between communications and HR is one of the most valuable in any organization. Together, these teams shape company culture, strengthen employee engagement and ensure leadership messaging is clear, transparent and inspiring.
How a Lego model built damaging headlines
By Adam Fisher
Media First (UK) - March 18, 2025
What crisis comms lessons can you learn from the latest series of negative headlines about HS2? And what else does it tell you about talking to the media?
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.