Good day! Peruse your Tuesday Daily PR Brief - March 11, 2025
How to show clients the true value of PR; Using negative press to drive engagement; Business and comms environment in Madrid; and more!
Read some of today's best PR and Comms industry news clips:
14 Ways To Show Clients The True Value Of PR (Forbes - March 10, 2025)
How brands are using negative press to drive engagement (Agility PR Solutions - March 11, 2025)
When other companies stepped away from diversity efforts, e.l.f. stepped up (PR Daily - March 10, 2025)
Social Media News: The 5 Biggest Stories of the Week (Meltwater - April 14, 2021)
The Shifting B2B Social Media Landscape: Trends, Challenges, and Opportunities (PRNEWS - March 10, 2025)
Spain: Strategic Gateway to Europe for Latin America (PRGN - March 10, 2025)
AI's Digital Gold Rush Is Fueling a Trust Crisis—And No One Is Ready for the Fallout (CommPRO - March 11, 2025)
ICYMI: Studies Say Boards Must Manage Risk; Tesla's is Missing in Action (PRovoke - March 10, 2025)
How internal communicators can reduce information overload (Ragan Communications - March 11, 2025)
This report on sales messaging might turn B2B marketing upside down (Sword and the Script - March 11, 2025)
Social media: Are we at the end of the age of trending? (Influence (UK) - March 7, 2025)
'We didn't know what the casualties were,' Kerry Parkin, The Remarkables founder on leading Costa Coffee's crisis comms amid a tragedy (PRmoment (UK) - March 3, 2025)
Summary Section:
14 Ways To Show Clients The True Value Of PR
By Forbes Agency Council
Forbes - March 10, 2025
To prove that PR is more than mere damage control, agencies must highlight measurable outcomes in areas ranging from crisis management to thought leadership to brand credibility. Here, 14 members of Forbes Agency Council share their top strategies for demonstrating how the value of PR extends beyond a single campaign to showcase its true ROI for decision-makers.
How brands are using negative press to drive engagement
By Elizabeth Wilkens
Agility PR Solutions - March 11, 2025
At first glance, using negative press to drive engagement may seem counterintuitive to many brands. Negative publicity is traditionally viewed as harmful to a company's reputation and long-term business interests. However, a well-prepared brand can flip the script and turn potentially damaging situations into powerful opportunities.
When other companies stepped away from diversity efforts, e.l.f. stepped up
By Allison Carter
PR Daily - March 10, 2025
While many companies – and the federal government – are walking away from diversity, equity and inclusion, either in name or in deed, e.l.f. Beauty has come out in vocal support of the practice as a foundational part of its business.
Social Media News: The 5 Biggest Stories of the Week
By Samantha Scott
Meltwater - April 14, 2021
We get it! You're busy scheduling content and engaging with your followers, so it can be difficult to make time to sit down and read about the latest Facebook algorithm update or how brands are leveraging TikTok. But, hey, it's also important to carve out time to learn about new ways to improve your social media strategy.
The Shifting B2B Social Media Landscape: Trends, Challenges, and Opportunities
By Jamie Kightley, Head of Client Services at IBA International
PRNEWS - March 10, 2025
The social media world is a turbulent place, and a difficult one for B2B PR pros to navigate, but the payoff is well worth it for those that can adapt their strategies.
Spain: Strategic Gateway to Europe for Latin America
By Marisa Toro, Founding Partner, Marlow Insight
PRGN - March 10, 2025
In this PRGN blog post, Marisa Toro of Marlow Insight describes the business, media, and communications landscape in Spain.
AI's Digital Gold Rush Is Fueling a Trust Crisis—And No One Is Ready for the Fallout
By Simon Erskine Locke
CommPRO - March 11, 2025
In the meta-narratives around generative artificial intelligence, Chat GPT, Gemini, Copilot and Apple Intelligence are either powerful tools that are leading us to a brave new world of content creation and interaction or to humanities' doom.
ICYMI: Studies Say Boards Must Manage Risk; Tesla's is Missing in Action
By Paul Holmes
PRovoke - March 10, 2025
As Tesla's sales and share price plummet, the board appears to have no interest in mitigating the risk to stakeholders.
How internal communicators can reduce information overload
By Michael DesRochers
Ragan Communications - March 11, 2025
While the ability to both create and access information with minimal effort can make workers more productive, it can also have the opposite effect. A barrage of emails, news alerts, and PDFs shared on Slack can lead to information overload, which results in a workforce that’s overwhelmed and underperforming.
This report on sales messaging might turn B2B marketing upside down
By Frank Strong, MA, MBA
Sword and the Script - March 11, 2025
Data analysis of 97.9 million sales messages sent by email shows talking about ‘pain points’ has an adverse effect on leads – and might set your deals back rather than advance them to the next stage.
Social media: Are we at the end of the age of trending?
By Ben Tysoe-Bailey
Influence (UK) - March 7, 2025
On most social networks, the trending tab has become a weird dusty relic, its home turf was always X (née Twitter), which largely existed to fuel the trending tab.
'We didn't know what the casualties were,' Kerry Parkin, The Remarkables founder on leading Costa Coffee's crisis comms amid a tragedy
By Elizabeth Howlett
PRmoment (UK) - March 3, 2025
Kerry Parkin, founder of PR agency The Remarkables (formerly Sway) on why a tragic event at a Costa Coffee branch changed her approach to crisis comms.
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All reports made with the help of Report Mule.