Good Tuesday! Your Daily PR Brief is here - February 18, 2025
Read about readying your "digital go-bag"; Threading the sustainability comms needle; PR firms' 2024 profits; and more!
Read some of today's best PR and Comms industry news clips:
17 Steps Marketing And Comms Pros Can Take When Navigating AI Ethics (Forbes - February 14, 2025)
Why PR Experts Lead in Executive Communication and Thought Leadership (Axia Public Relations - February 17, 2025)
PR Firms Saw Profit Gains in 2024 (O'Dwyer's - February 13, 2025)
Is your 'digital go-bag' ready? (PR Daily - February 18, 2025)
Kendrick Lamar and The Power of Performance Communication (PRNEWS - February 14, 2025)
The Strategic Power of Branded Podcasts in Modern PR (5W Public Relations - February 15, 2025)
Stunt Watch: Aldi newsjack's Jaden Smith's castle hat, Pringle's ups its game with retro console refurb and Tinder rebrands with Beigels (PRmoment (UK) - February 13, 2025)
Communicator spotlight: Hilton's Katherine Lugar (Axios - February 13, 2025)
7 ways Generative AI is revolutionizing brand crisis management in PR (Agility PR Solutions - February 18, 2025)
M&A in PR is Heating Up as Buyers Line Up for 2025 Acquisitions (CommPRO - February 14, 2025)
Opinion: How To Thread The Sustainability Comms Needle In An Era Of Culture Wars (PRovoke Media - February 14, 2025)
The top tips and tactics for communicating negative news (Ragan Communications - February 17, 2025)
Building a media list for PR is a strategic research process [contrarian view] (Sword and the Script - February 18, 2025)
Summary Section:
17 Steps Marketing And Comms Pros Can Take When Navigating AI Ethics
By Forbes Communications Council
Forbes - February 14, 2025
Forbes Communications Council members recommend helpful strategies for navigating the complexities of AI ethics in marketing and communications. These insights will offer practical ways to uphold your brand's integrity while leveraging the advantages of AI tools.
Why PR Experts Lead in Executive Communication and Thought Leadership
Axia Public Relations - February 17, 2025
Discover why PR professionals are taking the lead in managing executive communication and enhancing thought leadership.
PR Firms Saw Profit Gains in 2024
By Jon Gingerich
O'Dwyer's - February 13, 2025
The North American PR sector had a better year in 2024 than many anticipated, according to results from an annual survey conducted by PR merger and acquisition consultancy Gould+Partners.
Is your 'digital go-bag' ready?
By Marc Rona and Doyle Albee
PR Daily - February 18, 2025
Here are our recommendations for building your "digital go bag" to ensure resilience in an unpredictable digital landscape. Because things can change fast.
Kendrick Lamar and The Power of Performance Communication
By Selina Rashid Khan
PRNEWS - February 14, 2025
Rapper Kendrick Lamar's Super Bowl halftime show has been discussed by many, as a powerful commentary on American identity and cultural expression. From Newsweek to Buzzfeed, writers and fans have described it as a masterclass in using performance as a vehicle for communication and social commentary.
The Strategic Power of Branded Podcasts in Modern PR
By 5W PR
5W Public Relations - February 15, 2025
Learn how branded podcasts drive PR success through authentic storytelling, audience engagement and measurable results.
Stunt Watch: Aldi newsjack's Jaden Smith's castle hat, Pringle's ups its game with retro console refurb and Tinder rebrands with Beigels
By Greg Double, Creative Director at Burson
PRmoment (UK) - February 13, 2025
The week following the Super Bowl is usually followed by an epic serving of hot takes from creatives. Usually on the big winners, the big losers and of course, the big ad spend. You won't be reading any of that nonsense from Stunt Watch. This Stunt Watch writer hates world sports played by one country, and I found all the adverts boring.
Communicator spotlight: Hilton's Katherine Lugar
By Eleanor Hawkins
Axios - February 13, 2025
As executive vice president of corporate affairs for Hilton, Katherine Lugar is responsible for managing and enhancing the reputation of more than 8,400 hotels across 140 countries and territories.
7 ways Generative AI is revolutionizing brand crisis management in PR
By Jane Doe
Agility PR Solutions - February 18, 2025
One tweet, one interview, one product fail—and poof, everything’s on fire. The phones are ringing, emails are pouring in, and the pressure is on. Welcome to the new era of crisis management—in which technology, not panic, is behind the wheel.
M&A in PR is Heating Up as Buyers Line Up for 2025 Acquisitions
By Simon Erskine Locke
CommPRO - February 14, 2025
With M&A activity surging and private equity driving new opportunities, top industry dealmakers at the CommPRO CommunicationsMatch breakfast revealed what agency owners need to know to capitalize on 2025 acquisitions.
Opinion: How To Thread The Sustainability Comms Needle In An Era Of Culture Wars
By Stuart Lambert
PRovoke Media - February 14, 2025
Stuart Lambert, co-founder of strategic and creative advisory firm Blurred, outlines how to continue to communicate sustainability in a deregulatory, Trumpian world.
The top tips and tactics for communicating negative news
By Sean Devlin
Ragan Communications - February 17, 2025
There are a lot of great parts about being a communicator. You get to create the messaging and the ties that weave together a robust company culture and you're at the forefront of getting exciting news out to employees and the public. However, not every message a communicator shares is positive.
Building a media list for PR is a strategic research process [contrarian view]
By Frank Strong, MA, MBA
Sword and the Script - February 18, 2025
Building out a media list isn’t about adding names and emails to a spreadsheet – or pulling a list of reporters from a database – it's about understanding the people you want to influence.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.