Hello! Your Tuesday Daily PR Brief is here - February 4, 2025
Why Dunkin' Brands are staying apolitical; VR and AR in brand storytelling and PR; How to compete with AI-generated content; and much more!
Read some of today's best PR and Comms industry news clips:
The Scoop: American tariffs roil the world. Here's what it means for communicators. (PR Daily - February 3, 2025)
2025 Super Bowl: What Marketers Can Expect Off The Field And On The Screen (Forbes - February 4, 2025)
Judge tells attorneys for Blake Lively and Justin Baldoni not to fight case through media (CNN - February 3, 2025)
An executive coach's top 10 tips for communicators to thrive in 2025 (Ragan Communications - January 30, 2025)
How Communicators Can Compete with the Rise of AI-Generated Content (PRNEWS - February 3, 2025)
The Power of Goal Setting: Lessons From the Kansas City Chiefs' Quest for a Three-Peat (PRsay - February 3, 2025)
VR and AR: Creating New Dimensions in PR and Brand Storytelling (5W Public Relations - February 3, 2025)
What Zuckerberg's 'masculine' bow hunting Joe Rogan podcast means for business messaging (PRmoment (UK) - January 30, 2025)
5 tips for effectively using TikTok trends to boost your PR campaigns (Agility PR Solutions - February 4, 2025)
MWC 2025: The PR and marketing playbook for February (and beyond) (Babel Public Relations - February 3, 2025)
Bucking the Trend - Why the Dunkin' Brands are Staying Apolitical (CommPRO - January 31, 2025)
From Digital Transformation Chaos to Intelligent Autonomy: The Rise of Agentic AI (Iliyana Stareva Blog - February 4, 2025)
Davos 2025: The Evolving Role of the Chief Communications Officer (PRovoke - February 2, 2025)
The claims PR pros sometimes make of relationships with journalists are mostly BS; here's what actually matters (Sword and the Script - February 4, 2025)
South Africa: Africa's Most Advanced Economy (PRGN - February 3, 2025)
Summary Section:
The Scoop: American tariffs roil the world. Here's what it means for communicators.
By Allison Carter
PR Daily - February 3, 2025
President Donald Trump made good on campaign promises to impose stiff tariffs on some of the U.S.'s most prominent trading partners. Plus: LA Times owner continues to get political; Applebee’s parlays ‘Date Night Pass’ into media relations gold.
2025 Super Bowl: What Marketers Can Expect Off The Field And On The Screen
By Nataly Kelly, CMO at Zappi
Forbes - February 4, 2025
It's the ultimate stage, where brands can speak to an entire nation during one of the few times people actually want to watch ads. They blend seamlessly with the entertainment. Super Bowl ads are designed to dazzle, spark Monday morning conversations and, ideally, achieve more than just fleeting fame. But it's a high-risk, high-reward investment.
Judge tells attorneys for Blake Lively and Justin Baldoni not to fight case through media
By Sandra Gonzalez
CNN - February 3, 2025
Judge Lewis Liman advised their attorneys to avoid making statements in public that could prejudice the proceedings. If the parties try to litigate this case in the press, the judge said he has the ability to move up the trial, currently scheduled for March 2026.
An executive coach's top 10 tips for communicators to thrive in 2025
By Mary Olson-Menzel, Founder and CEO, MVP Executive Development; Co-Founder, Spark Insight Coaching
Ragan Communications - January 30, 2025
This is your moment. The world continues to change at a rapid pace and it's up to you to help build the brand and craft the messages from your employer in an authentic and meaningful way. Here are the top ways you can ensure you're staying ahead of the curve and truly thriving in 2025.
How Communicators Can Compete with the Rise of AI-Generated Content
By Alexandra Bjertnaes
PRNEWS - February 3, 2025
Here's how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But with artificial intelligence (AI) rewriting the rules, what happens when this basic principle no longer applies?
The Power of Goal Setting: Lessons From the Kansas City Chiefs' Quest for a Three-Peat
By Nellie Betzen
PRsay - February 3, 2025
As a tenured communications adviser and a die-hard Kansas City Chiefs fan, I've witnessed how goal setting can transform not just a sports team but any organization. The Chiefs' journey to the top of the NFL is a masterclass in goal setting, offering valuable lessons for those guiding executives and shaping HR, strategy and culture communications.
VR and AR: Creating New Dimensions in PR and Brand Storytelling
5W Public Relations - February 3, 2025
Learn how VR and AR technologies transform brand storytelling and PR. Discover how major brands use immersive experiences to build deeper audience connections.
What Zuckerberg's 'masculine' bow hunting Joe Rogan podcast means for business messaging
By Fraser Raleigh, Director of Public Affairs at SEC Newgate
PRmoment (UK) - January 30, 2025
Meta's CEO Mark Zuckerberg took to Instagram in the weeks before the inauguration to announce he was reversing his previous approach to fact-checking, and would instead replicate Trump mega-fan Elon Musk's community notes on X. It wasn't just the scale and implication of the change – it was the way he communicated it.
5 tips for effectively using TikTok trends to boost your PR campaigns
By Catherine Schwartz
Agility PR Solutions - February 4, 2025
TikTok is indeed one of the best social media channels for public relations and marketing. Social media platforms have long been effective tools for communicators, but TikTok has unique benefits. Here are five tips for leveraging TikTok trends to boost your PR campaigns.
MWC 2025: The PR and marketing playbook for February (and beyond)
By Paul Campbell
Babel Public Relations - February 3, 2025
Get ready for MWC with our comprehensive playbook. Define your target audience, ramp up thought leadership, and create demand at the show.
Bucking the Trend - Why the Dunkin' Brands are Staying Apolitical
CommPRO - January 31, 2025
Despite claiming that Dunkin’ Brand is apolitical and does not take political stands, the brand actually took a political stand by not taking a political stand.
From Digital Transformation Chaos to Intelligent Autonomy: The Rise of Agentic AI
Iliyana Stareva Blog - February 4, 2025
Businesses are struggling with digital transformation, but Agentic AI offers a new path - here's how AI agents can drive efficiency, innovation and growth.
Davos 2025: The Evolving Role of the Chief Communications Officer
By Paul Holmes
PRovoke - February 2, 2025
In Davos, senior communications professionals discussed the increasingly complex and numerous challenges facing those who counsel senior management.
The claims PR pros sometimes make of relationships with journalists are mostly BS; here's what actually matters
By Frank Strong, MA, MBA
Sword and the Script - February 4, 2025
"Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times?" That's the question one prospective customer – a founding executive at a startup asked me a while back. That question isn't unusual, but it always makes me cringe.
South Africa: Africa's Most Advanced Economy
By Bradly Howland
PRGN - February 3, 2025
In this PRGN blog post, Bradly Howland of Alkemi Collective describes the business, media, and communications landscape in South Africa.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.