Hi! Please enjoy your Tuesday Daily PR Brief - January 28, 2025
Today: The state of digital PR; LLMs may be the new front page of PR; leveraging micro-influencers; and more!
Read some of today's best PR and Comms industry news clips:
State of Digital PR Report (2025) (BuzzStream - January 28, 2025)
How a Greek folktale sparked cross-cultural understanding for The Libra Group (Ragan Communications - January 27, 2025) [VIDEO]
PR People Should Offer Publicity Alternatives to the Super Bowl, Olympics (PRNEWS - January 24, 2025)
What Marketing Leaders Need To Know About Nicotine Communications (Forbes - January 24, 2025)
53% of PR agency leaders confident with sector growth despite client uncertainty, exclusive PRmoment research finds (PRmoment (UK) - January 23, 2025)
PR Lessons From Companies Navigating Environmental Messaging: Authenticity Vs. Greenwashing (5W Public Relations - January 25, 2025)
The power of micro-influencers: How to leverage them in your PR campaigns (Agility PR Solutions - January 27, 2025)
How To Leverage Connected TV And Streaming For PR Campaigns (Forbes - January 28, 2025)
Crisis Review: Counting Down The Top 28 Crises Of 2024 (Part 3 of 4) (PRovoke Media - January 23, 2025)
How Miami International Airport builds social media runways to help employees take flight (PR Daily - January 27, 2025) [VIDEO]
Media interview tips: How to make an impact and avoid the road to nowhere (Media First (UK) - January 28, 2025)
Are LLMs becoming the new front page for public relations? (Sword and the Script - January 28, 2025)
Summary Section:
State of Digital PR Report (2025)
By Vince Nero
BuzzStream - January 28, 2025
Our new survey seeks to understand the current state of digital PR in 2025. We heard from 150+ agency leaders, freelancers, and in-house teams.
How a Greek folktale sparked cross-cultural understanding for The Libra Group [VIDEO]
Ragan Communications - January 27, 2025
"Maria Me Ta Kitrina" (Maria in Yellow) is a simple Greek folksong asking the titular woman whether she loves her husband or neighbor best. The faithful woman loves her husband best. But that classic song forged a powerful storytelling relationship between its native Greece and the country of Colombia.
PR People Should Offer Publicity Alternatives to the Super Bowl, Olympics
By Arthur Solomon
PRNEWS - January 24, 2025
Creating your own newsworthy, publicizable sports marketing program can achieve what every client wants from a PR firm—the positive earned media coverage that assures consumers remember who the sponsor is.
What Marketing Leaders Need To Know About Nicotine Communications
By Markus Lindblad, Head of External Affairs at Nicokick
Forbes - January 24, 2025
The tobacco harm reduction movement is at a turning point. As the incoming administration prepares to make significant changes at the Department of Health and Human Services, the nicotine alternatives industry faces regulatory reforms that could potentially reshape its future.
53% of PR agency leaders confident with sector growth despite client uncertainty, exclusive PRmoment research finds
By Elizabeth Howlett
PRmoment (UK) - January 23, 2025
Exclusive data collated by PRmoment, in partnership with The Pulse Business, found that over half of PR agency leaders are fairly confident with the stability of the PR sector – despite citing challenges from clients impacted by market uncertainty.
PR Lessons From Companies Navigating Environmental Messaging: Authenticity Vs. Greenwashing
5W Public Relations - January 25, 2025
Learn how companies can navigate environmental messaging and avoid greenwashing with authentic sustainability communication and PR strategies from 5WPR.
The power of micro-influencers: How to leverage them in your PR campaigns
By Catherine Schwartz
Agility PR Solutions - January 27, 2025
You know all about influencer marketing and how popular social media figures can help distribute your messages to audiences in the tens or hundreds of millions. But it’s not only influencers with super large audiences who can help in your PR and communications.
How To Leverage Connected TV And Streaming For PR Campaigns
By Forbes Agency Council
Forbes - January 28, 2025
While public relations specialists tend to favor traditional media outlets for good reasons, their reluctance to use connected TV spots in PR campaigns may be misguided.
Crisis Review: Counting Down The Top 28 Crises Of 2024 (Part 3 of 4)
PRovoke Media - January 23, 2025
The third part of our countdown of 2024's biggest corporate crises, from 14 to 8 in our ranking, covers Google, Heinz, OpenAI, VW, Qantas, AstraZeneca and Starbucks.
How Miami International Airport builds social media runways to help employees take flight [VIDEO]
By Jess Zafarris
PR Daily - January 27, 2025
Find out how the Miami Airport's I AM MIA campaign puts employees first on the airport's social media channels and beyond.
Media interview tips: How to make an impact and avoid the road to nowhere
By Mark McQuillan
Media First (UK) - January 28, 2025
We are often asked, “How do you make the biggest impact in media interviews?” Well, as we stress during our media training sessions, less is always more – be clear, concise and compelling.
Are LLMs becoming the new front page for public relations?
By Frank Strong, MA, MBA
Sword and the Script - January 28, 2025
Generative AI answers questions better than search; that’s changing behavior where Google was once the new front page it may be losing its influence to LLMs.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.