Good day! Your Tuesday Daily PR Brief is here - January 21, 2025
Among today's hot topics: Fixing important mistakes; why mastering AI matters; and lessons from Martin Luther King Jr.!
Read some of today's best PR and Comms industry news clips:
USC Global Communication Survey (USC Annenberg Center for Public Relations - January 20, 2025)
4 steps for correcting important mistakes in statements (PR Daily - January 16, 2025)
Navigating Trust Challenges With AI Disclosure (PRNEWS - January 17, 2025)
How Does Corporate Political Advocacy Affect Communities? (Institute for Public Relations - January 4, 2025)
Honoring Dr. King's Legacy: Lessons in Communication for Today's Leaders (PRsay - January 20, 2025)
Türkiye: Young, Dynamic and Digital (PRGN - January 20, 2025)
Communicating CSR initiatives: How Starbucks created a PR blueprint for success (Agility PR Solutions - January 20, 2025)
Why ignoring employees in a crisis can create a double crisis (CIPR Crisis Comms Network - January 18, 2025)
The Leadership Secrets That Make Martin Luther King Jr. an Icon of Change (CommPRO - January 20, 2025)
Building Your PR Career: Why Mastering AI Matters (Culpwrit - January 17, 2025)
The Mediaverse in 2025: And It's Not All About AI (Flatiron Communications - January 18, 2025)
Are Brands Becoming Numb To Brand Safety As Meta Departs From Fact-Checking? (PRovoke - January 21, 2025)
Summary Section:
USC Global Communication Survey
USC Annenberg Center for Public Relations - January 20, 2025
USC Annenberg’s 10th Annual Global Communication Survey is now open, and we’re asking PR professionals to help shape the future of our industry. This year’s survey explores topics like the rise of AI, remote work, political polarization, and generational shifts in the workforce. Start now.
4 steps for correcting important mistakes in statements
By Allison Carter
PR Daily - January 16, 2025
There are few feelings in the world as awful as pressing "send" or "publish" on a vital item and realizing you've made a mistake. The instant adrenaline down your spine, the shame, the fear of repercussions — ugh.
Navigating Trust Challenges With AI Disclosure
By Nicole Schuman
PRNEWS - January 17, 2025
PRNEWS talked to Tim Marklein, Founder and CEO, Big Valley Marketing, about the role of AI in content, how communicators can bridge the trust gap and, what disclosure can do for a brand, organization or public figure.
How Does Corporate Political Advocacy Affect Communities?
By Leping You and Zicheng Cheng
Institute for Public Relations - January 4, 2025
Dr. Leping You and Dr. Zicheng Cheng examined public perceptions of corporate political advocacy regarding Lyft’s opposition to the Texas abortion ban.
Honoring Dr. King's Legacy: Lessons in Communication for Today's Leaders
By Sabrina Browne and Thomas Bennett III
PRsay - January 20, 2025
Dr. Martin Luther King Jr. wasn’t just a civil rights icon; he was also one of the greatest communicators in history. His ability to inspire, mobilize and connect with people from all walks of life remains a masterclass in strategic communication.
Türkiye: Young, Dynamic and Digital
By Cinar Ergin
PRGN - January 20, 2025
In this PRGN blog post, Çınar Ergin of Aristo Communications describes the business, media, and communications landscape in Türkiye.
Communicating CSR initiatives: How Starbucks created a PR blueprint for success
By Catherine Schwartz
Agility PR Solutions - January 20, 2025
Most businesses undertake some corporate social responsibility (CSR) initiatives in some form. Starbucks provides one of the best examples of how to execute meaningful CSR.
Why ignoring employees in a crisis can create a double crisis
By Dr Kevin Ruck, Co-founder, PR Academy
CIPR Crisis Comms Network - January 18, 2025
Although many organisations have good external crisis communication plans in place, the role of internal communication in a crisis is still not very well-understood. Having a well-thought-out internal communication crisis plan can avoid a double crisis and augment the external narrative through effective employee advocacy.
The Leadership Secrets That Make Martin Luther King Jr. an Icon of Change
CommPRO - January 20, 2025
Uncover the timeless communication strategies and leadership lessons from Dr. Martin Luther King Jr. that can inspire today's leaders to drive meaningful change.
Building Your PR Career: Why Mastering AI Matters
By Teri Llach
Culpwrit - January 17, 2025
PR professionals might wonder where they fit in a world where customer engagement is increasingly coming from machines. The good news is that the growing use of AI works perfectly in line with PR goals.
The Mediaverse in 2025: And It's Not All About AI
By Peter Himler, Founding Principal, Flatiron Communications
Flatiron Communications - January 18, 2025
The growing hegemony of podcasts, newsletters, and Insty, TikTok, and YouTube stars may prove more valuable than the productivity gains from AI and machine learning.
Are Brands Becoming Numb To Brand Safety As Meta Departs From Fact-Checking?
By Camillia Dass
PRovoke - January 21, 2025
“The degradation of social media discourse is a decade in the making, cultivating a political climate that has alleviated some of the brand safety requirements. At the same time, brands cannot afford to omit social advertising from their plans."
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