Hello! Tuesday's Daily PR Brief has arrived - January 14, 2025
Check out pieces on comms tips from Stephen King; the future of media relations; upleveling internal communications; and more!
Read some of today's best PR and Comms industry news clips:
Writing tips for communicators from Stephen King (Ragan Communications - January 14, 2025)
Aspirational Marketing: Balancing Dreams And Reality In Brand Storytelling (Forbes - January 14, 2025)
The future of media relations: Engaging with decentralized media and new audiences (Agility PR Solutions - January 10, 2025)
Career Change: The New Normal, Even into Your 90s (O'Dwyer's - January 13, 2025)
How to ensure managers are ready for the spotlight (PR Daily - January 13, 2025)
5 Tools to Uplevel Your Internal Communications Campaigns (PRNEWS - January 13, 2025)
The Evolution of Thought Leadership in B2B Tech PR and Why It's a Strong Tool (5W Public Relations - January 14, 2025)
Addressing the barriers to improved ethnically diverse hiring practices in PR (PRmoment (UK) - January 9, 2025) [VIDEO]
Meta's New Content Strategy Could Unleash Chaos and Hate Speech Online (CommPRO - January 14, 2025)
Study: Women In PR Held Back By Career Breaks (PRovoke - January 14, 2025)
Tech in 2025: Five Comms Trends to Turn into Opportunity (The Hoffman Agency - January 13, 2025)
7 ways to cope in a PR crisis (Influence (UK) - January 10, 2025)
Summary Section:
Writing tips for communicators from Stephen King
By Tom Corfman
Ragan Communications - January 14, 2025
Stephen King's first paid writing job was in high school in the mid-1960s as a sports reporter for the weekly newspaper in Lisbon Falls, Maine. The horror storyteller’s memoir has writing tips for corporate communications teams.
Aspirational Marketing: Balancing Dreams And Reality In Brand Storytelling
By Salim Gheewalla, VP of Marketing and Alliances for Calian IT & Cyber Solutions
Forbes - January 14, 2025
Today, brands sell dreams, possibilities and idealized versions of ourselves—not products—and it's a powerful strategy. This type of marketing taps into our psyches and propels us toward a vision of what could be rather than what is.
The future of media relations: Engaging with decentralized media and new audiences
By Jeremy Moser
Agility PR Solutions - January 10, 2025
Now that we’ve mastered traditional platforms, a new kid on the block—decentralized media—is turning the corner. What are these new platforms, and how can you engage with them?
Career Change: The New Normal, Even into Your 90s
By Jane Genova
O'Dwyer's - January 13, 2025
With the impacts on labor from cost-efficiency, economic uncertainty, technology and an upheaval in client/customer expectations, career change has become standard. And most career-shifters will encounter headwinds. Tom Brady’s path from quarterback to broadcaster didn’t go well. This article explains the pitfalls and how to boost the odds for success.
How to ensure managers are ready for the spotlight
By Sean Devlin
PR Daily - January 13, 2025
The Chartered Management Institute surveyed 4,500 workers across the UK and found that a whopping 82% of managers were "accidental," a term referring to management professionals without any prior training. Furthermore, 18% of managers report a lack of full confidence in their abilities to lead their teams. This is a major red flag in itself, but the report goes on to draw up the impacts on an undertrained manager's reports.
5 Tools to Uplevel Your Internal Communications Campaigns
By Lauren Cursiter
PRNEWS - January 13, 2025
Internal communications campaigns need to cut through the noise and drive action. These five tools are helping to level up these internal comms strategies and achieve even greater success.
The Evolution of Thought Leadership in B2B Tech PR and Why It's a Strong Tool
By 5W PR
5W Public Relations - January 14, 2025
Learn how thought leadership has evolved in B2B tech PR from basic promotion to data-driven content that builds credibility, drives organic reach and supports sales initiatives.
Addressing the barriers to improved ethnically diverse hiring practices in PR [VIDEO]
By Elizabeth Howlett
PRmoment (UK) - January 9, 2025
As the new year rolls around, professional networking sites such as LinkedIn are awash with job opportunities and new hires – but progress on not only hiring but creating an inclusive and equitable working environment for ethnically diverse candidates is still woefully lacking.
Meta's New Content Strategy Could Unleash Chaos and Hate Speech Online
CommPRO - January 14, 2025
As the digital landscape continues to evolve, the topic of misinformation and the regulation of online content has never been more pressing. Neil Foote, founder and CEO of Foote Communications, warns that Meta's new content strategy could open the floodgates to unchecked hate speech and misinformation online.
Study: Women In PR Held Back By Career Breaks
By Maja Pawinska Sims
PRovoke - January 14, 2025
Global Women in PR’s Annual Index research found that over a third of those who took a break returned to lower pay; flexible working also slows careers.
Tech in 2025: Five Comms Trends to Turn into Opportunity
By Caroline Hsu, Chief Global Officer
The Hoffman Agency - January 13, 2025
In navigating everything from a new US president to chip industry tension, tech brands must not lose sight of the need to tell a unique and compelling story. Explore five B2B tech PR communications trends to turn into opportunities in 2025 from Hoffman's Chief Global Officer Caroline Hsu.
7 ways to cope in a PR crisis
By Claire Halliwell
Influence (UK) - January 10, 2025
If there's one resolution that comms professionals can add to their new year's list, it's promising to look after your wellbeing when crisis hit your organisation.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.