Hi! Please enjoy your Tuesday Daily PR Brief - January 7, 2025
Today's brief includes posts on unconventional paths for PR pros; writing better purpose statements; using AI to work smarter; and lots more!
Read some of today's best PR and Comms industry news clips:
How AI Will Change the PESO Model In 2025 (Spin Sucks - January 7, 2025)
Drones Over Jersey (O'Dwyer's - January 3, 2025)
Unconventional paths make for great PR pros (PR Daily - January 7, 2025)
Three Ways Communications Professionals Can Use AI To Work Smarter, Not Harder (Forbes - January 3, 2025)
Singapore: Preferred Destination for Growth Opportunities in Asia (PRGN - January 7, 2025)
AI jobs on the rise, new LinkedIn report finds (Axios - January 7, 2025)
5 tips to write better corporate purpose statements (Ragan Communications - January 7, 2025)
Unpacking communicators' predictions for generative AI with the Stories and Strategies podcast (Sword and the Script Media - January 4, 2025) [PODCAST]
Media training lessons from a feel-good story (Media First (UK) - January 7, 2025)
Exploring the intersection of AI and journalism—and the implications for media ethics (Agility PR Solutions - January 6, 2025)
Why Communicators Should Pay Attention to AI and Creative Rights Litigation (PRNEWS - January 7, 2025)
Summary Section:
How AI Will Change the PESO Model In 2025
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 7, 2025
In this article, Gini Dietrich describes practical ways to integrate AI into your PESO Model© communications program for better results in 2025.
Drones Over Jersey
By TJ White
O'Dwyer's - January 3, 2025
Why the mysterious drone sightings over New Jersey in recent weeks serve as a reminder of one of the most important rules of crisis communications.
Unconventional paths make for great PR pros
By Casey Weldon
PR Daily - January 7, 2025
The journey to a career in public relations typically follows a well-trodden path: a communications or journalism degree, an internship at a PR agency and a steady climb up the corporate ladder. But for Katie Morris and others, the road to PR has been anything but conventional.
Three Ways Communications Professionals Can Use AI To Work Smarter, Not Harder
By Rena Fallstrom, Vice President of Communications at Glean
Forbes - January 3, 2025
AI isn’t a replacement for the human mind, but it can significantly augment human capabilities. By treating AI like a strategic communications partner, you can have the best of both worlds, enhancing your productivity while maintaining your individuality.
Singapore: Preferred Destination for Growth Opportunities in Asia
By Boh Tiong Yap
PRGN - January 7, 2025
Singapore is home to a dynamic business environment characterized by its strategic location, pro-business policies, excellent infrastructure, and a highly skilled multi-cultural workforce. In this PRGN blog post, Boh Tiong Yap of Mileage Communications describes the business, media, and communications landscape in Singapore.
AI jobs on the rise, new LinkedIn report finds
By Eleanor Hawkins
Axios - January 7, 2025
Technical roles — specifically those focused on artificial intelligence —are the fastest growing jobs in the U.S. according to LinkedIn's Jobs on the Rise list, out Tuesday. 60% of the jobs are new to the list this year, and roughly half of these professions didn't exist 25 years ago.
5 tips to write better corporate purpose statements
By Tom Corfman
Ragan Communications - January 7, 2025
Compelling purpose statements require key elements of great writing such as tight language, careful word choice, strong verbs, emotion and objective reporting about what the company does. We have five tips on how to write, or review, your organization's purpose statement, along with a few examples, good and bad.
Unpacking communicators' predictions for generative AI with the Stories and Strategies podcast [PODCAST]
By Frank Strong
Sword and the Script Media - January 4, 2025
Will generative AI be an ally or nemesis for marketing and PR in 2025? We chat predictions with the Stories and Strategies podcast.
Media training lessons from a feel-good story
By Adam Fisher
Media First (UK) - January 7, 2025
The first few weeks of the year can often feel pretty bleak as festivities end and decorations come down, but the miserable weather remains. January could do with a bit of a PR rebrand. But amid the doom and gloom, there has been a great feel-good story that also offers media interview and story-pitching lessons for the year ahead.
Exploring the intersection of AI and journalism—and the implications for media ethics
By Archi Gupta
Agility PR Solutions - January 6, 2025
Though there is a mass adoption of AI, its role and impact on journalism are still not clearly understood. While artificial intelligence in journalism has applications in editorial, commercial, and technological domains of the industry, questions linger about its ethical implications and impact on journalistic integrity.
Why Communicators Should Pay Attention to AI and Creative Rights Litigation
By Nicole Schuman
PRNEWS - January 7, 2025
Artificial intelligence continues to be of interest to nearly every industry, with applications including personalized shopping suggestions on social media platforms to office productivity programs with AI assistants. Its widespread adoption shows the technology has only begun to impact our everyday lives. However, its evolution will need to address some concerns—and quickly.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.