Take a look at Thursday's Daily PR Brief - December 19, 2024
Why you need a podcast database; a storytelling case study; how cognitive bias affects your revenue; and lots more!
Read some of today's best PR and Comms industry news clips:
Every PR pro needs a podcast database—here's why (Muck Rack - December 18, 2024)
Why DEI Belongs to Everyone, Not Just Leadership (O'Dwyer's - December 19, 2024) [VIDEO]
How to land the 'sizzle reel' interview highlight (PR Daily - December 19, 2024)
Breaking into Podcasts: Media Relations Tools (PRNEWS - December 18, 2024)
Trends, Opportunities, and Risks in Internal Communication: Key Insights from the IPR Centers and Commissions Summit (Institute for Public Relations - December 17, 2024)
Case study: How storytelling creates meaningful connections that lead to action (Agility PR Solutions - December 19, 2024)
Dr. Rochelle Ford Plans to Redefine Global Communication Leadership with Visionary Strategy and Bold Innovation (CommPRO - December 18, 2024)
Cognitive Biases Are Costing You Revenue—How To Spot Them Before It's Too Late (Forbes - December 19, 2024)
Lonely At The Top? Female Agency Founders In Conversation (PRovoke Media - December 18, 2024) [PODCAST]
Three marketing trends we should leave behind in 2024 (Babel Public Relations - December 19, 2024)
Communicator spotlight: Meridith Webster of The Estée Lauder Companies (Axios - December 19, 2024)
2024's viral trends: From brat girl summer to very cutesy, very demure (Influence (UK) - December 13, 2024)
The Changing Face of Lifestyle PR: How Brands Are Leveraging Trends to Connect with Modern Consumers (Everything PR News - December 18, 2024)
Summary Section:
Every PR pro needs a podcast database—here's why
By Kristen Dunleavy
Muck Rack - December 18, 2024
There are about three million active podcasts, and that number is growing every day. An accurate and up-to-date podcast database is essential for building relationships and securing coverage.
Why DEI Belongs to Everyone, Not Just Leadership [VIDEO]
By John O'Dwyer
O'Dwyer's - December 19, 2024
Nick Nelson, Senior Vice President of Corporate Purpose at Edelman, joined Doug Simon on the "PR's Top Pros Talk" podcast to discuss findings from the 2024 Edelman Trust Barometer Special Report: Business & Racial Justice in America. They also explore how businesses can lead the charge in creating equitable workplaces.
How to land the 'sizzle reel' interview highlight
By Casey Weldon
PR Daily - December 19, 2024
TV interviews provide a great chance to leave a lasting impression on their audience. These segments allow them to directly engage with their audience and add a compelling clip to their portfolio. But there’s no guarantee that the perfect soundbite will make it into the final edit of an interview.
Breaking into Podcasts: Media Relations Tools
By Peter Himler
PRNEWS - December 18, 2024
Where do podcasts reside in the PR pro's toolbox, and how can one identify the most appropriate pods for a company or client — especially with millions now in production?
Trends, Opportunities, and Risks in Internal Communication: Key Insights from the IPR Centers and Commissions Summit
By Cen April Yue
Institute for Public Relations - December 17, 2024
On December 2, I had the exciting opportunity to speak at the Institute for Public Relations' Commissions and Centers Summit in New York City. Our panel, featuring moderator Geoff Curtis (Marshall Curtis Communications) and panelist Kate Bullinger (United Minds), explored how internal communications can foster employee trust and empower employees to become authentic advocates for their organizations.
Case study: How storytelling creates meaningful connections that lead to action
By Ryan McDermott
Agility PR Solutions - December 19, 2024
Whether through community engagement, emotional appeals or shared values, the way people feel about something often moves them more than statistics or academic analyses. And the way to make those feelings stick, regardless of strategy, is to use storytelling and narrative as a conduit for fortifying those connections. Creating personal connections drive people to take action. Whether through community engagement, emotional appeals or shared values, the way people feel about something often moves them more than statistics or academic analyses. And the way
Dr. Rochelle Ford Plans to Redefine Global Communication Leadership with Visionary Strategy and Bold Innovation
By Sydney Tytel
CommPRO - December 18, 2024
CommPRO had the pleasure of sitting down with Dr. Rochelle Ford, the newly appointed Chief Executive Officer of the Page Society voted in unanimously on December 5th. Her enthusiasm for the role is palpable as she prepares to bring her transformative vision to life, one rooted in listening to members, fostering collaboration, and driving innovation, diversity, and global impact.
Cognitive Biases Are Costing You Revenue—How To Spot Them Before It's Too Late
By Shanna Apitz, President + CCO of Hunt Adkins
Forbes - December 19, 2024
What do BlackBerry, Sears and Enron all have in common? Once upon a time, they were legends. These companies dominated their categories, defined innovation and were celebrated as examples of excellence. They are also classic examples of organizationally pervasive cognitive bias and massive failure.
Lonely At The Top? Female Agency Founders In Conversation [PODCAST]
By Maja Pawinska Sims
PRovoke Media - December 18, 2024
Fine Lines founder Kat McGettigan, previously a leader at some of the UK's leading PR agencies, and Goldbug founder Lara Gould, a former Mail on Sunday and Mirror journalist, join Maja Pawinska Sims on the PRovoke Podcast to talk about their career journeys and their experiences as female agency founders and leaders.
Three marketing trends we should leave behind in 2024
By Ash Lockett
Babel Public Relations - December 19, 2024
A risk is only as risky as the amount of planning and insights that’s gone in behind the choice. What do I mean? Well, if you take bets based on a hunch, the likelihood of that bet coming in is slim. But, if you do the prep work, understand your market and invest in proper segmentation, targeting and positioning, you are more likely to succeed.
Communicator spotlight: Meridith Webster of The Estée Lauder Companies
By Eleanor Hawkins
Axios - December 19, 2024
As the executive vice president of global communications and public affairs at The Estée Lauder Companies, Meridith Webster is responsible for driving, elevating and protecting the reputations of the company, its brands and its leaders.
2024's viral trends: From brat girl summer to very cutesy, very demure
By Jess Dickenson
Influence (UK) - December 13, 2024
It was the year that saw gen Z writing the marketing script for older members of staff and are there are some serious opportunities for brands to tap into wider culture in 2025.
The Changing Face of Lifestyle PR: How Brands Are Leveraging Trends to Connect with Modern Consumers
Everything PR News - December 18, 2024
Gone are the days when a simple press release or celebrity endorsement was enough to capture consumer attention. Today, lifestyle PR is about building relationships, telling compelling stories, and aligning with values that resonate deeply with an increasingly conscientious and discerning audience.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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