Hi! Here's your Daily PR Brief for Thursday - April 24, 2025
Duolingo's PR secrets of viral 'Death of Duo' campaign; PR leaders can level up their AI game; How award-winning PR agencies attract top talent; and more!
Read some of today's best PR and Comms industry news clips:
Duolingo shares PR secrets of viral 'Death of Duo' campaign (PR Daily - April 22, 2025)
Why Corporate Communications Deserves A Seat At The Customer Success Table (Forbes - April 24, 2025)
Navigating reputation risks: How data gives airlines the edge (Influence (UK) - April 17, 2025)
Nuts & Bolts of Successfully Using AI in PR (O'Dwyer's - April 23, 2025) [VIDEO]
Roundtable Recap: How communicators navigate the trifecta of change, crisis and growth (Ragan Communications - April 24, 2025)
A New Take On Thought Leadership: The Power of Community Engagement (PRNEWS - April 23, 2025)
How award-winning PR agencies attract top talent (PRmoment (UK) - April 11, 2025)
"Stop Being Boring": How PR Leaders Can Level Up Their AI Game (PRovoke - April 23, 2025)
This is not just any cyber incident (Media First (UK) - April 23, 2025)
Merck's Healthcare PR Strategy: A Model of Transparency, Innovation, and Responsiveness (Everything PR News - April 24, 2025)
How AI, the economy and trust are changing PR in 2025 (Agility PR Solutions - April 23, 2025)
Summary Section:
Duolingo shares PR secrets of viral 'Death of Duo' campaign
By Casey Weldon
PR Daily - April 22, 2025
Duolingo users who opened their app on Feb. 11 found the familiar green owl mascot dead – tongue out, eyes replaced with cartoonish Xs. It wasn't a simple logo tweak. It marked the start of one of the most bizarre and viral campaigns in the language app's 14-year history.
Why Corporate Communications Deserves A Seat At The Customer Success Table
By Sal Viveros, Head of Global Corp Communications at Ivanti
Forbes - April 24, 2025
Despite the profound shift toward customer-centricity in recent years, communications is still the missing puzzle piece in many customer experience strategies.
Navigating reputation risks: How data gives airlines the edge
By Orla Graham
Influence (UK) - April 17, 2025
While global passenger volumes have surpassed pre-pandemic levels, the industry remains vulnerable to reputational threats amplified by social media's speed and scale. Managing these risks effectively now requires more than reactive crisis responses - it calls for a proactive, data-informed approach.
Nuts & Bolts of Successfully Using AI in PR [VIDEO]
By John O'Dwyer
O'Dwyer's - April 23, 2025
Xenophon Strategies founder David Fuscus discussed the current state of AI adoption in the PR industry, hitting on AI's potential to cause job loss, but also its significant ability to reduce client over servicing, on the latest O'Dwyer's webinar Apr. 21 moderated by Researchscape's Tony Cheevers.
Roundtable Recap: How communicators navigate the trifecta of change, crisis and growth
By Mike Prokopeak
Ragan Communications - April 24, 2025
Three forces loom large in business: change, crisis and growth. Each carries the potential to shape — or shake — a company's future. Yet, when communication leaders are left out of planning for these pivotal moments, the consequences ripple: trust erodes, compliance wavers and the culture suffers.
A New Take On Thought Leadership: The Power of Community Engagement
By John McCartney
PRNEWS - April 23, 2025
When done right, thought leadership isn't just about personal or brand credibility. It's about creating spaces where meaningful conversations and industry-wide progress can happen. In short, it's all about community. Here's how brands can rethink their approach to thought leadership in a way that truly builds connections.
How award-winning PR agencies attract top talent
By Dean Connelly, Founder of Latte Recruitment
PRmoment (UK) - April 11, 2025
Some PR agencies have that magic thing. A magnetic pull that makes talent gravitate towards them. So, what's their secret, and how do the most sought-after agencies consistently attract the best talent?
"Stop Being Boring": How PR Leaders Can Level Up Their AI Game
By Maja Pawinska Sims
PRovoke - April 23, 2025
The way we communicate, create, and even think about media and messages is changing dramatically, and it's happening fast. But what exactly does that change look like on the ground? How are communicators, agencies, and organisations using AI to transform their strategies and tactics?
This is not just any cyber incident
By Adam Fisher
Media First (UK) - April 23, 2025
Marks & Spencer's suffered a cyber incident over the Easter Bank Holiday. What crisis comms lessons can you learn from its response?
Merck's Healthcare PR Strategy: A Model of Transparency, Innovation, and Responsiveness
Everything PR News - April 24, 2025
This op-ed explores how Merck has crafted a robust healthcare PR strategy that is not only effective in terms of product promotion but also in shaping public perception, fostering transparent communication, and engaging stakeholders. With its focus on innovation, ethical considerations, andglobal health issues, Merck's approach to healthcare PR is a model for other companies in the industry.
How AI, the economy and trust are changing PR in 2025
By Tim Johnson
Agility PR Solutions - April 23, 2025
With the new administration, a year of chaos was to be anticipated, and it has been delivered. But events in Washington are just one set of factors driving the trends impacting PR in 2025.
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