Greetings! Your Thursday Daily PR Brief is here - April 17, 2025
Staying relevant with purposeful newsjacking; Reputation management in the new global trade landscape; How AI-powered PR is changing B2B comms; more!
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Read some of today's best PR and Comms industry news clips:
How to Stay Relevant with Purposeful Newsjacking (O'Dwyer's - April 16, 2025) [VIDEO]
The Scoop: Harvard president calls for support as he pushes back against Trump demands (PR Daily - April 16, 2025)
Guiding Restaurant Clients Through Today's External Threats (PRNEWS - April 16, 2025)
Trust Matters: New Insights for Public Relations Leaders (Institute for Public Relations - April 15, 2025)
Cultural Sensitivity In Wellness Branding: A Guide To Inclusive Marketing (5W Public Relations - April 17, 2025)
Building influence through an op-ed when opinions aren't your thing (Influence (UK) - April 11, 2025)
How SAS' PR Lead Danielle Bates turns complex topics into compelling stories (Ragan Communications - April 17, 2025)
8 ways AI-powered PR is changing B2B communications strategies (Agility PR Solutions - April 15, 2025)
East Coast Dominates Again as Surprising Newcomers Shake Up March 2025 Top 10 PR Rankings (CommPRO - April 16, 2025)
Omnicom PR Agencies Down 4.5% In Q1 Amid Economic Instability (PRovoke - April 16, 2025)
Navigating the Global Minefield: Reputation Management in the New Global Trade Landscape (The Hoffman Agency - April 17, 2025)
What is message development? (Media First (UK) - April 16, 2025)
Summary Section:
How to Stay Relevant with Purposeful Newsjacking [VIDEO]
By Suchi Sherpa
O'Dwyer's - April 16, 2025
When it comes to media relations, one of the smartest tools in a communicators playbook is newsjacking, not as a gimmick, but as a strategic way to insert brands into timely, relevant conversations.
The Scoop: Harvard president calls for support as he pushes back against Trump demands
By Casey Weldon
PR Daily - April 16, 2025
Harvard University has drawn a firm line against President Donald Trump's sweeping demands, which included federal oversight of hiring, admissions and curriculum to ensure "viewpoint diversity." Also: Lack of partnership disclosures adds to maple research disgrace; OpenAI’s foray into social media begs question: what’s in it for them?
Guiding Restaurant Clients Through Today's External Threats
By Jamie Izaks, President, All Points Public Relations
PRNEWS - April 16, 2025
PR pros can use a straightforward approach to help restaurant brands (as well as other industries) handle today’s external threats to get the best possible outcome.
Trust Matters: New Insights for Public Relations Leaders
By Olivia K. Fajardo
Institute for Public Relations - April 15, 2025
Our latest study with The Grossman Group, "Employee Engagement in the Communications Industry," delivers valuable insights into trust dynamics specifically within the public relations and communications industry and highlights actionable steps leaders can take to improve trust in their organizations.
Cultural Sensitivity In Wellness Branding: A Guide To Inclusive Marketing
5W Public Relations - April 17, 2025
Research shows that 76% of consumers are more likely to purchase from brands that demonstrate cultural awareness in their marketing. The wellness industry faces unique challenges in this area, as concepts of health, fitness, and wellbeing vary significantly across different societies and cultural groups.
Building influence through an op-ed when opinions aren't your thing
By Richard Stone
Influence (UK) - April 11, 2025
Writing an opinion piece is a chance to showcase expertise and shape industry conversations. Even without bold declarations, you can still craft something that captures attention and delivers value.
How SAS' PR Lead Danielle Bates turns complex topics into compelling stories
By Isis Simpson-Mersha
Ragan Communications - April 17, 2025
Danielle Bates, global PR & integrated communications lead for financial services at SAS, drives media strategy and storytelling across banking, insurance, risk, fraud and compliance—helping turn complex topics into compelling narratives.
8 ways AI-powered PR is changing B2B communications strategies
By Waqas Yaqoob
Agility PR Solutions - April 15, 2025
AI-powered PR is assisting businesses in tracking brand mentions, predicting media trends and creating engaging content. Whether you are writing a press release or finding the best journalists to pitch a story, AI is making PR smarter, faster and more effective. In this article, we’ll find out how AI-powered PR is changing B2B marketing strategies.
East Coast Dominates Again as Surprising Newcomers Shake Up March 2025 Top 10 PR Rankings
CommPRO - April 16, 2025
CommPRO's March 2025 Top 10 PR Agencies rankings, produced in partnership with CommunicationsMatch, are marked by significant movement, including notable returns and compelling debuts. The East Coast continues its dominance, securing seven of the top ten positions.
Omnicom PR Agencies Down 4.5% In Q1 Amid Economic Instability
By Diana Marszalek
PRovoke - April 16, 2025
Omnicom PR revenue dropped by 4.5% in the first quarter of 2025, a significant decline following a 10.3% lift in Q4 2024, amid economic turmoil that marked the start of this year. Omnicom PR Group — which includes FleishmanHillard, Ketchum and Porter Novelli — was outperformed by all but one of the holding company's other disciplines,
Navigating the Global Minefield: Reputation Management in the New Global Trade Landscape
The Hoffman Agency - April 17, 2025
Explore The Hoffman Agency's guide to reputation management in a politically charged climate influenced by the US-China trade.
What is message development?
By Adam Fisher
Media First (UK) - April 16, 2025
Sometimes, message development is wrongly thought of as a way of crafting fancy slogans and taglines. But there is much more to it than that.
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