Hello! Please enjoy Thursday's Daily PR Brief - April 10, 2025
How work management tools help PR pros juggle multiple clients; The top 5 PR challenges in 2025; How United Airline's CEO comms lead with calm; more!
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Read some of today's best PR and Comms industry news clips:
Top 5 PR Challenges in 2025 (And How Winning Teams Are Tackling Them) (Cision Media Research - April 8, 2025)
How work management tools help PR professionals juggle multiple clients (Agility PR Solutions - April 8, 2025)
PR Firm News: Rosen Group Finds Small Biz Lack Crisis Plans (O'Dwyer's - April 9, 2025)
How United Airline's CEO comms lead with calm – internally and externally (Ragan Communications - April 10, 2025)
5 Better Ways to Answer "Anything Else You'd Like to Add?" in Media Interviews (PR News - April 9, 2025)
Should Tech Organizations Restrict Misinformation Online? (Institute for Public Relations - April 8, 2025)
New report identifies global corporate comms frontrunners for DEI and sustainability (PRmoment (UK) - April 8, 2025)
Common mistakes in choosing the right podcast for your media relations pitch (PR Daily - April 10, 2025)
HUNTER and KWT Just Changed the Game in Travel PR and Everyone's Watching (CommPRO - April 9, 2025)
Singles and doubles, not home run whiffs: Ten medium placements beats one big one (Sports Business Journal - April 7, 2025)
Opinion: How To Orchestrate The AI Evolution Of Your PR Agency (PRovoke Media - April 8, 2025)
The Impact of Third-Party Support and AI on Customer Comms (CX Today - April 7, 2025)
Summary Section:
Top 5 PR Challenges in 2025 (And How Winning Teams Are Tackling Them)
By Katie Tod
Cision Media Research - April 8, 2025
Cision and PRWeek's 2025 Comms Report examines some of the trends, pain points, and opportunities PR teams are facing right now. The results show just how fast-paced and "always on" our industry can be – and give us some understanding of how industry leaders are navigating issues like AI and social media. Here's a look at some of the public relations challenges uncovered in the Comms Report and how you can go about solving them.
How work management tools help PR professionals juggle multiple clients
By Nandini Sharma
Agility PR Solutions - April 8, 2025
Without a structured system, tasks can become overwhelming, leading to missed deadlines, scattered information, and ineffective collaboration. This is where work management tools come into play.
PR Firm News: Rosen Group Finds Small Biz Lack Crisis Plans
By Steve Barnes
O'Dwyer's - April 9, 2025
A new study from Rosen Group finds that more than three quarters of small businesses (78 percent) do not have a formal crisis communications plan. Plus, news from NP Digital and Bospar.
How United Airline's CEO comms lead with calm – internally and externally
By Allison Carter
Ragan Communications - April 10, 2025
Despite their importance, not every CEO is an enthusiastic partner in communications. But Scott Kirby, who's served as head of United Airlines since May of 2020, serves as the primary voice for the company in times of crisis and times of calm.From tariffs to internal issues, how the United comms team preps CEO Scott Kirby to succeed.
5 Better Ways to Answer "Anything Else You'd Like to Add?" in Media Interviews
By Linda Zebian
PR News - April 9, 2025
You're wrapping up an interview with a journalist when they turn to your executive spokesperson and ask: "Is there anything else you'd like to add that I didn't ask?" Your executive replies, "Nope, I think we covered it." And your heart sinks.
Should Tech Organizations Restrict Misinformation Online?
Institute for Public Relations - April 8, 2025
In honor of Disinformation Awareness Month, IPR is sharing research highlighting the impact of disinformation. Pew Research Center surveyed 5,115 U.S. adults from June 5 – July 11, 2023, to examine how Americans felt about restricting false and violent content online.
New report identifies global corporate comms frontrunners for DEI and sustainability
By Elizabeth Howlett
PRmoment (UK) - April 8, 2025
A new report by Onclusive, which examines the impact of global corporate communications on diversity, equity and inclusion (DEI) and sustainability has identified top-ranking companies.
Common mistakes in choosing the right podcast for your media relations pitch
By Casey Weldon
PR Daily - April 10, 2025
It can be daunting to pick through thousands of podcasts to find the one that furthers your organization's goals. Instead of simply picking podcasts that top the charts on Spotify, comms teams need to get more strategic.
HUNTER and KWT Just Changed the Game in Travel PR and Everyone's Watching
CommPRO - April 9, 2025
Matthew Levison reveals how HUNTER's union with KWT is redefining travel and hospitality PR with powerhouse clients like Fairmont and Tripadvisor.
Singles and doubles, not home run whiffs: Ten medium placements beats one big one
By Dustin Siggins
Sports Business Journal - April 7, 2025
Securing top-tier press in the digital era requires smaller, diverse placements that are incorporated into the overall marketing and branding strategy.
Opinion: How To Orchestrate The AI Evolution Of Your PR Agency
By Kateryna Doroshevska
PRovoke Media - April 8, 2025
Kateryna Doroshevska, CEO and founder of Ukraine’s Become PR, offers a framework designed to help agency leaders see where they currently stand with AI, identify potential challenges, and provide clear steps to move forward.
The Impact of Third-Party Support and AI on Customer Comms
By Linoy Doron
CX Today - April 7, 2025
Customer experience (CX) is no longer confined to traditional call centers or company-managed support channels. Increasingly, customers are turning to third-party platforms like Reddit threads and YouTube tutorials to troubleshoot issues, seek advice, and share solutions; a phenomenon referred to as “Shadow CX.”
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All reports made with the help of Report Mule.