Take a look at Thursday's Daily PR Brief! - January 30, 2025
Read about how Volkswagen handled an emissions scandal; finding your PR niche; the next breakthrough in communications; and more!
Read some of today's best PR and Comms industry news clips:
The Next Breakthrough In Communications: The Knowledge Stack (Forbes - January 29, 2025)
How AI Agents Can Revolutionize Crisis Comms and PR (O'Dwyer's - January 29, 2025)
The Scoop: DeepSeek raises red flags for OpenAI, U.S. Navy (PR Daily - January 29, 2025)
Former "Vanderpump Rules" Star, James Kennedy, Faces Public Downfall: A Reputation Management Case Study (PRNEWS - January 28, 2025)
How Can Sharing on Social Media Lead to the Spread of Misinformation? (Institute for Public Relations - January 28, 2025)
Do PR Freelancers Have A Confidence Problem — And Why? (PRovoke - January 27, 2025)
Standing Out by Finding Your PR Niche (Spin Sucks - January 30, 2025)
Crisis PR in the spotlight: How Volkswagen handled the 2024 emissions scandal (Agility PR Solutions - January 29, 2025)
Three PR Agencies Storm The Final Top 10 Rankings For 2024 (CommPRO - January 29, 2025)
6 Ways To Conduct A Content Gap Analysis Using Social Listening (Mention - January 29, 2025)
Bluesky's Growth Surge: A Social Media Phenomenon in Progress (Neville Hobson - January 30, 2025)
As Two Leading Legal PR Firms Embrace AI, Could This Signal A Major Strategy Shift In How Firms Deliver PR? (LawSites - January 30, 2025)
Summary Section:
The Next Breakthrough In Communications: The Knowledge Stack
By Bob Pearson, Chair, The Next Solutions Group; 104 West Partners, The Next Practices Group
Forbes - January 29, 2025
The next breakthrough is not a person. It will be an AI agent that continuously improves itself.
How AI Agents Can Revolutionize Crisis Comms and PR
By Jeremy Greenberg
O'Dwyer's - January 29, 2025
Every PR professional faces the challenge of delivering the right message to the right audience at the right time. During a crisis, the right time is often "yesterday" or "last week." For PR teams that often means facing a slew of unattractive choices.
The Scoop: DeepSeek raises red flags for OpenAI, U.S. Navy
By Allison Carter
PR Daily - January 29, 2025
DeepSeek, the unexpectedly powerful Chinese AI tool, turned American stock markets on their head earlier this week. Plus: ‘New media’ will have special seats in White House Briefing Room; DEI retreat muddles Target Foundation’s role.
Former "Vanderpump Rules" Star, James Kennedy, Faces Public Downfall: A Reputation Management Case Study
PRNEWS - January 28, 2025
As professionals in the art of reputation management, this disastrous scenario is one to learn from. Let's zoom out and see where James Kennedy's PR team could have done better or, perhaps, opted out of representing the unpredictable "Vanderpump Rules" star.
How Can Sharing on Social Media Lead to the Spread of Misinformation?
By Dr. S. Shyam Sundar, Dr. Eugene Cho Snyder, Dr. Mengqi Liao, Dr. Junjun Yin, Dr. Jinping Wang and Dr
Institute for Public Relations - January 28, 2025
Dr. S. Shyam Sundar and colleagues analyzed how misinformation can be spread through “shares without clicks,” or content that a user did not read before they shared it.
Do PR Freelancers Have A Confidence Problem — And Why?
By Maja Pawinska Sims
PRovoke - January 27, 2025
The founders of the Independent Impact 50 awards say freelancers are being too modest about their achievements and their role in the industry.
Standing Out by Finding Your PR Niche
By Indiana Lee
Spin Sucks - January 30, 2025
Specialization sets you apart, builds credibility, and attracts clients seeking specific expertise. Indiana Lee discusses how to pursue a PR niche.
Crisis PR in the spotlight: How Volkswagen handled the 2024 emissions scandal
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - January 29, 2025
In 2024, the company found itself embroiled in a renewed controversy regarding emissions compliance, raising questions about its commitment to environmental sustainability. Volkswagen's response to this crisis provides a critical examination of crisis PR in the automotive sector, showcasing both pitfalls and effective strategies.
Three PR Agencies Storm The Final Top 10 Rankings For 2024
CommPRO - January 29, 2025
The December 2024 PR rankings reveal a major industry shakeup with three new agencies breaking into the top 10, dethroning industry giants and reshaping the power players in public relations.
6 Ways To Conduct A Content Gap Analysis Using Social Listening
By Rebecca Barnett-Smith
Mention - January 29, 2025
Learn six effective ways to conduct a content gap analysis using social listening. Boost engagement, identify trends, and refine your content strategy today!
Bluesky's Growth Surge: A Social Media Phenomenon in Progress
Neville Hobson - January 30, 2025
Bluesky continues to impress as the social network's user count reaches 30 million. The question now is whether Bluesky can sustain this remarkable momentum and establish itself as a dominant force in the evolving social media landscape.
As Two Leading Legal PR Firms Embrace AI, Could This Signal A Major Strategy Shift In How Firms Deliver PR?
By Bob Ambrogi
LawSites - January 30, 2025
Two prominent public relations and marketing firms serving the legal industry announced notable artificial intelligence initiatives this week, signaling a potential transformation in how legal marketing and communications services are delivered.
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All reports made with the help of Report Mule.