Hello! Check out Monday's Daily PR Brief - December 23, 2024
Today's DPB includes EoY comms for CEOs; the cost of neglect; and yes, even more 2025 predictions!
Read some of today's best PR and Comms industry news clips:
End-Of-Year Communications Tips For CEOs (Forbes - December 23, 2024)
Gen Z's drive toward niche pushes brands to change strategy (Axios - December 19, 2024)
Let Us Keep Peace on Earth and Good Will to All (O'Dwyer's - December 20, 2024)
The cost of neglect: When a brand crisis takes years to arrive (PR Daily - December 20, 2024)
2024 IPR Year in Review (Institute for Public Relations - December 1, 2024)
The changing face of influence: what PR leaders need to know (PRmoment (UK) - December 16, 2024)
Want To Start Your Own Agency? Here Are 17 Key Pieces Of Expert Advice (Forbes - December 19, 2024)
Belgium: Your Entry Point to Europe (PRGN - December 23, 2024)
CEO Murder Exposes Corporate America's Crumbling Image and Unfixable Healthcare Crisis (CommPRO - December 23, 2024)
Style Updates for A More Professional Image (Iliyana Stareva Blog - December 23, 2024)
2025 PR Predictions: Transforming Work Life and Business (PRNEWS - December 22, 2024)
USC's Relevance Report 2025: What It Means for the PR Industry (PRovoke Media - December 18, 2024)
Summary Section:
End-Of-Year Communications Tips For CEOs
By Elizabeth Baskin, CEO and Executive Creative Director at Tribe, Inc.
Forbes - December 23, 2024
Although it might be too late for this year, here are some recommended elements of that end-of-year executive message to consider while it’s top of mind.
Gen Z's drive toward niche pushes brands to change strategy
By Eleanor Hawkins
Axios - December 19, 2024
Audiences have splintered into several information bubbles, based on ideology, wealth, jobs, age and location — making it nearly impossible for big brands to reach every consumer. In the age of media fragmentation, it's not just about finding an audience, it's about creating a cult.
Let Us Keep Peace on Earth and Good Will to All
By Robert L. Dilenschneider
O'Dwyer's - December 20, 2024
The holidays this year will arrive in a joyful confluence. The national celebration of Christmas comes, of course, on December 25th. Hanukkah begins when the sun sets on Christmas Day, lasting until sundown on January 2nd. And Kwanzaa starts, as always, on the day after Christmas, continuing through January 1st. There are many special things about these holidays. Here are some fun facts.
The cost of neglect: When a brand crisis takes years to arrive
By Dustin Siggins
PR Daily - December 20, 2024
McDonald's and Boeing both put a lot of time and effort into responding to its crises. But McDonald's responses received praise from all corners and the crises were over in a few days. Boeing, on the other hand, will require years of sustained effort across the entire company to show stakeholders that, yes, its planes are safe for civilians and military alike to fly.
2024 IPR Year in Review
Institute for Public Relations - December 1, 2024
Thank you for your continued support in 2024! We could not have achieved all of these incredible initiatives without your collaboration and engagement. Here’s to another year of advancing research, delivering impactful programs, and fostering strong leadership.
The changing face of influence: what PR leaders need to know
By Zoë Clark, Senior Partner and Head of Media and Influence at Tyto
PRmoment (UK) - December 16, 2024
When considering the power of influence for the year ahead, reaching the right people with authenticity and purpose remains the most effective strategy. This year's Tyto Tech 500 offers five key takeaways for our industry.
Want To Start Your Own Agency? Here Are 17 Key Pieces Of Expert Advice
By Forbes Agency Council
Forbes - December 19, 2024
For a new agency owner to find success demands continuous learning on a steep and constantly evolving curve, but the process can be exhilarating with the right approach.
Belgium: Your Entry Point to Europe
By Frédéric Francois
PRGN - December 23, 2024
In this PRGN blog post Frédéric François of Two cents describes the business, media and communications landscape in Brussels, Belgium.
CEO Murder Exposes Corporate America's Crumbling Image and Unfixable Healthcare Crisis
By Arthur Solomon
CommPRO - December 23, 2024
The shocking murder of UnitedHealthcare’s CEO reveals a deepening crisis of public distrust in corporate America, highlighting the urgent need for systemic change.
Style Updates for A More Professional Image
Iliyana Stareva Blog - December 23, 2024
The more you climb the career ladder, the more you need to think about your professional look. Here are some ideas to scale up your image.
2025 PR Predictions: Transforming Work Life and Business
By Nicole Schuman
PRNEWS - December 22, 2024
As 2025 approaches, it pays to take stock of everything that occurred in 2024 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year in regards to business and work life in PR.
USC's Relevance Report 2025: What It Means for the PR Industry
By Diana Marszalek
PRovoke Media - December 18, 2024
The latest USC Annenberg Relevance Report explores a range of topics impacting communications such as public trust, AI and ESG.
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