Good Monday! Here's your Daily PR Brief - February 3, 2025
Observer's top 25 PR firms of 2025; CCOs at Davos discuss communicating in chaos; PR in the age of DeepSeek; and more!
Read some of today's best PR and Comms industry news clips:
The Top PR Firms in 2025 (Observer - January 31, 2025)
The Cracker Barrel Saga – A Lesson in Social Media Crisis Management (CommPRO - February 1, 2025)
Davos 2025: Our CCO Roundtable Discusses "Communicating in Chaos" (PRovoke - January 31, 2025)
Communicator Spotlight: Amy Call Well, EY's global chief communications officer (Axios - January 30, 2025)
Side Hustles: Not Just for Extra Income (O'Dwyer's - February 3, 2025)
The Scoop: American Airlines' response shows speed, restraint (PR Daily - January 31, 2025)
How AI can help you create, land and track the perfect pitch (Ragan Communications - February 3, 2025)
Unlocking the Full Potential of Data in PR (PRNEWS - January 29, 2025)
The Biggest Social Media Trends Shaping 2025 (Forbes - February 3, 2025)
My PR Moment: Embracing soft skills during hard times – how the pandemic changed Roxy Kalha, founder of The Heard (PRmoment (UK) - January 28, 2025)
The AI Arms Race as a PR Battleground: What the DeepSeek Ban Chatter Tells Us About Tech Narratives (Agility PR Solutions - February 3, 2025)
Is 'guaranteed media coverage' from PR firms too good to be true? (Axia Public Relations - February 3, 2025)
PR in the age of DeepSeek: Opportunities and risks for communicators (Muck Rack - January 30, 2025)
The AI reality gap in corporate communications and public relations (Influence (UK) - January 31, 2025)
Summary Section:
The Top PR Firms in 2025
By The Editors
Observer - January 31, 2025
This year’s PR Power List celebrates the agencies bold enough to lead the charge and smart enough to reflect the world they’re shaping.
The Cracker Barrel Saga – A Lesson in Social Media Crisis Management
CommPRO - February 1, 2025
Cracker Barrel’s 2024 social media controversies—ranging from a discrimination scandal to backlash over policy changes—highlight the brand’s ongoing struggle to manage digital crises effectively.
Davos 2025: Our CCO Roundtable Discusses "Communicating in Chaos"
By Paul Holmes
PRovoke - January 31, 2025
In partnership with IBM and Weber Shandwick, PRovoke Media brought together leading CCOs to discuss the key themes of this year's World Economic Forum.
Communicator Spotlight: Amy Call Well, EY's global chief communications officer
By Eleanor Hawkins
Axios - January 30, 2025
Amy Call Well oversees all communications, marketing and branding for one of the largest accounting and consulting firms in the world, EY. The firm is going through a transformation, with Janet Truncale becoming global chair and CEO last year and having recently launched a major update to "modernize and refresh" the EY brand, Well told Axios.
Side Hustles: Not Just for Extra Income
By Jane Genova
O'Dwyer's - February 3, 2025
According to Bankrate, 36 percent of adults have added side gigs to their primary source of income. More than 50 percent started in 2022 when inflation was surging. So, obviously the major driver has been the need for extra income. The standard approach has been to grab whatever pays.
The Scoop: American Airlines' response shows speed, restraint
By Casey Weldon
PR Daily - January 31, 2025
The aviation industry was thrust into crisis mode earlier this week when an American Airlines regional passenger jet collided in midair with a military Black Hawk helicopter Wednesday night in the Washington, D.C. area. Also: TikTok bounces back amid uncertainty; Nicole Kidman ad demonstrates power of familiarity in storytelling.
How AI can help you create, land and track the perfect pitch
By Callie Krosin
Ragan Communications - February 3, 2025
Generative AI boosts productivity by allowing professionals to accomplish tasks more efficiently. As AI tools become more integrated into workflows, the technology can also shape the way PR pros build relationships with journalists.
Unlocking the Full Potential of Data in PR
By Matt Oakley
PRNEWS - January 29, 2025
Recent findings from Hotwire Global's Data Maturity Survey of PR and communications executives responses reveal that while there is strong data adoption in the industry, there is still a gap between what teams are doing and what they could be achieving.
The Biggest Social Media Trends Shaping 2025
By Brittany Garlin, CEO of The Sustainable Marketing Labs
Forbes - February 3, 2025
Social media is evolving faster than ever, and staying ahead means understanding the trends shaping user behavior, platform priorities and creator dynamics.
My PR Moment: Embracing soft skills during hard times – how the pandemic changed Roxy Kalha, founder of The Heard
By Elizabeth Howlett
PRmoment (UK) - January 28, 2025
Leadership, and what it means to be an effective leader, has fundamentally changed. A repetitive notion, though it may be, the pandemic brought positive influence to the UK's world of work. One such change was the (almost) abolishment of the stoic, intimidating archetype of a business leader.
The AI Arms Race as a PR Battleground: What the DeepSeek Ban Chatter Tells Us About Tech Narratives
By Jeremy Parkin
Agility PR Solutions - February 3, 2025
AI isn’t just advancing—it’s becoming a geopolitical flashpoint. In just a week, speculation about a DeepSeek ‘ban’ exploded on X.com, shaping perceptions before any official action was taken. But how did this narrative take hold so quickly, and what does it reveal about the power of social media in driving public perception?
Is 'guaranteed media coverage' from PR firms too good to be true?
Axia Public Relations - February 3, 2025
Promises of quick results constantly bombard companies. Among these are publicity shops posing as PR firms who offer "guaranteed media coverage" in high-profile outlets like Forbes, Entrepreneur, and Inc. While this may sound appealing, especially to companies new to public relations, offers like these often come with hidden pitfalls that can harm your brand's reputation and credibility.
PR in the age of DeepSeek: Opportunities and risks for communicators
By Pete Pachal, Founder and CEO of The Media Copilot
Muck Rack - January 30, 2025
If the point of AI is to make you the most efficient for the least cost, DeepSeek just won the AI gold medal. And it wasn't even close. But is it safe to use?
The AI reality gap in corporate communications and public relations
By Stephen Waddington
Influence (UK) - January 31, 2025
There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven't yet scaled to teams.
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All reports made with the help of Report Mule.