Good Monday! Check out today's Daily PR Brief - January 6, 2025
Staying profitable in the AI age; bad social media campaigns; embracing changing PR trends and more!
Read some of today's best PR and Comms industry news clips:
How Agencies Can Stay Profitable In The Age Of AI (Forbes - January 6, 2025)
Failed Social Media Campaigns (Everything PR News - January 6, 2025)
In defense of crisis communications amid the Lively/Baldoni mess (PR Daily - January 6, 2025)
LinkedIn as a Broadcast Opportunity: 4 Tips for PR Teams in 2025 (PRNEWS - January 3, 2025)
Brand Authenticity and Other Emerging Trends Impacting Public Relations in 2025 (PRsay - January 3, 2025)
AI Apprehension Dips Among PR Pros (O'Dwyer's - January 3, 2025)
Embracing change—4 predictions for the public relations industry in 2025 (Agility PR Solutions - January 2, 2025)
Marian Salzman Shaping the Future Through Disruption and Innovation (CommPRO - January 6, 2025)
20 Years of FIR: A Podcasting Journey (Neville Hobson - January 5, 2025) [PODCAST]
2024 Review: Top 10 Podcasts (PRovoke Media - January 6, 2025)
How to build an effective comms content calendar (Ragan Communications - January 6, 2025)
8 PR Trends Your Brand Should Be Dominating (Meltwater - January 2, 2025)
Summary Section:
How Agencies Can Stay Profitable In The Age Of AI
By Abigail Stuart, Founding Partner of Day One Strategy
Forbes - January 6, 2025
If we stick to the status quo, we’ll likely find ourselves in a race to the bottom, competing on price and efficiency. To stay relevant, we need to rethink our business models entirely.
Failed Social Media Campaigns
Everything PR News - January 6, 2025
Here are 25 examples of social media campaigns that faced significant backlash or failed to meet their goals.
In defense of crisis communications amid the Lively/Baldoni mess
By Meghan Tisinger, Managing Partner at Leidar
PR Daily - January 6, 2025
The media narrative around the Blake Lively allegations and lawsuit has created a serious misconception around "crisis communications," wrongfully portraying the crisis PR industry as enablers of dishonesty and spin.
LinkedIn as a Broadcast Opportunity: 4 Tips for PR Teams in 2025
By Clayton Durant and Dorianne Ciccarelli
PRNEWS - January 3, 2025
In light of the growing opportunities for earned broadcast placements on LinkedIn, our PRNEWS columnists have compiled a set of recommendations based on market research and insights to help secure impactful new media broadcast opportunities on the platform in 2025.
Brand Authenticity and Other Emerging Trends Impacting Public Relations in 2025
By Jenna Guarneri
PRsay - January 3, 2025
Communications professionals know that the only constant is change. Messaging best practices evolve, communication channels transform, and budgets fluctuate, often slowly and all at once. Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025.
AI Apprehension Dips Among PR Pros
By Steve Barnes
O'Dwyer's - January 3, 2025
The apprehension about AI felt by communications pros is rapidly becoming a thing of the past, according to a new study conducted by WE Communications in collaboration with USC Annenberg's Center for Public Relations.
Embracing change—4 predictions for the public relations industry in 2025
By John McCartney
Agility PR Solutions - January 2, 2025
To thrive, PR professionals need to anticipate emerging trends and adapt their strategies to meet new challenges. Here are four of my predictions for the future of PR in 2025.
Marian Salzman Shaping the Future Through Disruption and Innovation
By Sydney Tytel
CommPRO - January 6, 2025
Marian Salzman reflects on 30 years of trendspotting in her 2025 report, blending bold insights on the future, personal responsibility, and disruption, while hinting at what's next.
20 Years of FIR: A Podcasting Journey [PODCAST]
Neville Hobson - January 5, 2025
As we enter FIR's third decade, the possibilities for podcasting seem boundless. AI, video integration, and personalised content delivery will continue to transform the medium. But for FIR, one thing remains constant: our mission to explore the intersection of communication and technology.
2024 Review: Top 10 Podcasts
By Maja Pawinska Sims
PRovoke Media - January 6, 2025
The PRovoke Media Podcast’s most popular episodes of the year, with conversations ranging from strategic comms to sustainability, AI to mergers and acquisitions.
How to build an effective comms content calendar
By Sean Devlin
Ragan Communications - January 6, 2025
The best comms content doesn’t just appear out of thin air. Hours of meetings, interviews and research go into nearly every piece of content a communicator posts. Behind all that work, a proper content calendar is a comms pro’s guiding light on when and to whom said content should be released.
8 PR Trends Your Brand Should Be Dominating
By TJ Kiely
Meltwater - January 2, 2025
What mattered to consumers three years ago might look incredibly different today. And since PR is all about shaping your image in the minds of consumers, you need to know how certain tactics and strategies may resonate with your audience at any given time. Let's take a look at 8 top PR trends that should pilot your brand strategy in 2025.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.