Hello! Catch Up with your Thursday Daily PR Brief - January 16, 2025
Today's topics include the ethical practice of PR; how AI is transforming storytelling; responding to viral customer complaints; and more!
Read some of today's best PR and Comms industry news clips:
Setting the Record Straight About the Ethical Practice of Public Relations (PRsay - January 16, 2025)
Viral video puts company in the spotlight (Media First (UK) - January 16, 2025)
Why Is WPP Forcing Firms to Bring Employees Back to the Office? (PRovoke - January 15, 2025)
Communicator Spotlight: Gemma Hart of Danone North America (Axios - January 16, 2025)
The Scoop: Snap co-founder sends 'love letter' of support to wildfire victims (PR Daily - January 15, 2025)
Cyberattacks: Must-haves for a Crisis Communication Plan (PRNEWS - January 15, 2025)
Should Companies Engage in Corporate Social Advocacy (CSA)? (Institute for Public Relations - January 14, 2025)
How AI Is Transforming Storytelling in Modern PR Campaigns (5W Public Relations - January 16, 2025)
Responding To Viral Customer Complaints: 15 Expert Tips For Brands (Forbes - January 15, 2025)
Embracing the Future: Insights from the M.Cast Trends Report (PRGN - January 16, 2025) [PODCAST]
'What is PR, Uncle Curtis?': One way to explain public relations to a child—write a children's book! (Agility PR Solutions - January 15, 2025)
One Big AI Idea: Rewrite for tone (Ragan Communications - January 16, 2025)
Summary Section:
Setting the Record Straight About the Ethical Practice of Public Relations
By Teresa Valerio Parrot, Ed.D., APR
PRsay - January 16, 2025
There was a time when someone asked what I did for a living, and I would give them a sly smile and say, "Do you watch Scandal?" and tell them I worked in crisis communications. Or if it were more of a policy or academic crowd, I would say, "Well, if you're a fan of The West Wing, my job is basically an outsourced Toby Ziegler and CJ Cregg role." However, I quickly realized that this type of response was a disservice to the public relations profession, my work and my colleagues.
Viral video puts company in the spotlight
By Adam Fisher
Media First (UK) - January 16, 2025
How would you handle this crisis situation? Social media sleuths identify that a person captured in a viral video verbally abusing someone is one of your employees. And your company name gets drawn into the fallout and is shared widely on social media.
Why Is WPP Forcing Firms to Bring Employees Back to the Office?
By Paul Holmes
PRovoke - January 15, 2025
Why can't individual agency CEOs be trusted to make a decision about optimum office hours based on their own needs and those of their people?
Communicator Spotlight: Gemma Hart of Danone North America
By Eleanor Hawkins
Axios - January 16, 2025
As senior vice president of corporate affairs at Danone North America, Gemma Hart is responsible for "being a translator and the connector," she told Axios.
The Scoop: Snap co-founder sends 'love letter' of support to wildfire victims
By Casey Weldon
PR Daily - January 15, 2025
Snapchat co-founder Evan Spiegel penned a "love letter" to his hometown of Los Angeles amid devastating wildfires. Also: RedNote surges amid looming TikTok ban; why Costco isn’t getting rid of its DEI programs.
Cyberattacks: Must-haves for a Crisis Communication Plan
By Julia Petryk
PRNEWS - January 15, 2025
When a cyberattack unfolds and users' personal data is at risk to be compromised, companies cannot afford to waste time deliberating their next communication steps.
Should Companies Engage in Corporate Social Advocacy (CSA)?
By Ganga Dhanesh
Institute for Public Relations - January 14, 2025
Companies face a dilemma when deciding to take a stand on controversial socio-political issues such as racial justice, immigration, and gender identity. Socially conscious stakeholders are demanding that businesses take a stand, prompting companies to step into corporate social advocacy (CSA).
How AI Is Transforming Storytelling in Modern PR Campaigns
5W Public Relations - January 16, 2025
Learn how AI is transforming PR storytelling with personalization, data insights, and automated content creation while enhancing human creativity and campaign effectiveness.
Responding To Viral Customer Complaints: 15 Expert Tips For Brands
By Forbes Agency Council
Forbes - January 15, 2025
As soon as a brand’s leaders become aware that negative word-of-mouth about their company’s product or service is spreading quickly among online users, what are the best courses of action? Below, 15 members of Forbes Agency Council share expert insights into how a brand facing viral complaints can take an appropriate level of accountability, redeem its good name and regain consumer trust.
Embracing the Future: Insights from the M.Cast Trends Report [PODCAST]
By Terrie Ard
PRGN - January 16, 2025
In the first episode of Season 6 of the PRGN Presents podcast, Terrie Ard discusses insights from the M.Cast Trends Report, produced by The Moore Agency, which offers a comprehensive look at the trends shaping the future of business and communication.
'What is PR, Uncle Curtis?': One way to explain public relations to a child—write a children's book!
By Curtis Sparrer
Agility PR Solutions - January 15, 2025
Has one of your young children, or a niece or nephew, ever asked you about public relations and what you do in your work? If so, how did it go?
One Big AI Idea: Rewrite for tone
By Allison Carter
Ragan Communications - January 16, 2025
Tone is such an underrated part of writing. It's what makes the difference between a piece that's fit for the boardroom, for employees of diverse reading ability or for a jokey TikTok. In many cases, the content of our messages doesn't change much. We still need to convey the same information. But the way the words are put together can drastically change how they're received. This is an application where AI can shine.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.