Hi! Read your Wednesday Daily PR Brief - November 27, 2024
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
[The Daily PR Brief will return Monday, Dec. 2nd after the holiday break]
Read some of today's best PR and Comms industry news clips:
The Black Friday Communications Challenge (PRNEWS - November 26, 2024)
Building Trust and Credibility on LinkedIn Starts with Thought Leadership (CommPRO - November 27, 2024)
PR measurement FAQ with pros from Campbell's, Taco Bell and Team Rubicon (Muck Rack - November 27, 2024)
Communicating successfully amid political and social dissent (Ragan Communications - November 27, 2024)
Bluesky: Where journalists go, PRs will follow (PRmoment (UK) - November 21, 2024)
Stepping Away to Step Up: Why Business Owners Need to Embrace Real Time Off (PRGN - November 21, 2024) [PODCAST]
Why Cutting PR During a Down Economy Is a Risky Move for Businesses (Amendola Communications - November 27, 2024)
Identifying influencer fraud: How to detect and prevent fake followers in PR campaigns (Agility PR Solutions - November 26, 2024)
Measuring media relations success: It's about results, not vanity (Axia Public Relations - November 24, 2024)
Behind-the-scenes look at members only roundtable: Using your communications currency (PR Daily - November 26, 2024)
Bradley Akubuiro: "DEI Will Not D-I-E" (PRovoke Media - November 25, 2024)
What Is Cultural Amplification in Marketing? (Meltwater - November 26, 2024)
Summary Section:
The Black Friday Communications Challenge
By Louise Findlay-Wilson
PRNEWS - November 26, 2024
In 2023, Black Friday sales in the United States reached $9.8 billion and Capital One research shows sales are expected to top $10 billion for the day this year. But that's not the end of it. Louise Findlay-Wilson, managing director at Energy PR, outlines the steps brands should take to ensure their Black Friday strategy doesn't damage their reputation.
Building Trust and Credibility on LinkedIn Starts with Thought Leadership
By Julie Livingston, President, WantLeverage Communications
CommPRO - November 27, 2024
Discover how LinkedIn-powered thought leadership is transforming trust, engagement, and influence for companies and executives in an era of declining confidence in traditional business leadership.
PR measurement FAQ with pros from Campbell's, Taco Bell and Team Rubicon
By Kristen Dunleavy
Muck Rack - November 27, 2024
86% of PR pros say measuring their efforts is very or extremely important, according to Muck Rack's recently released State of PR Measurement 2024 report. PR leaders from Campbell's, Taco Bell and Team Rubicon answer common questions about PR measurement, including best practices, stakeholder buy-in and more.
Communicating successfully amid political and social dissent
By Matt Purdue
Ragan Communications - November 27, 2024
Working effectively in this altered landscape has been a hot topic of conversation at Ragan's Future of Communications Conference. Communicators who are not already preparing for the impact of this sea change in Washington risk being caught flatfooted when (not if) new policies and legislation affect their internal and external stakeholders.
Bluesky: Where journalists go, PRs will follow
PRmoment (UK) - November 21, 2024
The decentralised platform which is now taking the media world by storm has become a sort of virtual lifeline for those disenchanted many, wishing to make X an ex platform. The reported unpredictability of X's algorithm combined with apparent diminishing user trust could make it difficult for PR – whose bread and butter is building relationships and amplifying messages – to deliver value to clients.
Stepping Away to Step Up: Why Business Owners Need to Embrace Real Time Off [PODCAST]
By Louise Oliver
PRGN - November 21, 2024
In the PR industry, taking time off isn’t always straightforward. There’s an expectation that you’re still available for emergencies or to answer critical emails. I thought this was just part of the price we pay as business owners, but my most recent leave was a game changer not only myself, but our entire team.
Why Cutting PR During a Down Economy Is a Risky Move for Businesses
By Marcia Rhodes
Amendola Communications - November 27, 2024
If a cruise ship is taking on water, you can bet that the passengers hope the cruise line has adequately invested in lifeboats. Public relations (PR) in a down economy is no different.
Identifying influencer fraud: How to detect and prevent fake followers in PR campaigns
By Catherine Schwartz
Agility PR Solutions - November 26, 2024
Consumer, business, and tech trends impact the creator economy. These key factors drive influencers to post brand-related content and connect with their target market. However, some go as far as committing scams just to milk money from businesses.
Measuring media relations success: It's about results, not vanity
By Janet Della-Denunzio
Axia Public Relations - November 24, 2024
When it comes to media relations, what defines success? For some, success might mean securing a story in a household-name publication or landing a coveted national broadcast spot. Those achievements are exciting. But they're not the only — or even the most meaningful — measures of a campaign's success.
Behind-the-scenes look at members only roundtable: Using your communications currency
By Mike Prokopeak
PR Daily - November 26, 2024
From changing technology and volatile business conditions to rising internal and external scrutiny and elevated expectations despite a flat budget, the challenges are many for communications leaders. But every challenge comes with opportunity. On that note, Mary C. Buhay, Ragan's chief growth officer and head of councils, kicked off a Nov. 13 roundtable discussion at Ragan's Future of Communications conference in Austin, Texas.
Bradley Akubuiro: "DEI Will Not D-I-E"
By Diana Marszalek
PRovoke Media - November 25, 2024
In an interview with PRovoke Media, Bully Pulpit International partner Bradley Akubuiro discussed what the election of Donald Trump means for the future of DEI and ESG programs. "We as communicators owe companies in every industry a new tool set," he says.
What Is Cultural Amplification in Marketing?
By Ann-Derrick Gaillot and Anna Amarotti
Meltwater - November 26, 2024
For forward-looking brands, cultural amplification is key to staying top of mind. Cultural amplification is one strategy brands can use to stay top of mind for a wider audience. Do it right and you can reap the many benefits, including increased brand awareness, engagement, and consumer loyalty.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.