Good Tuesday! Read your Monday Daily PR Brief - December 10, 2024
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Read some of today's best PR and Comms industry news clips:
The Communicator's Guide to the 2025 Earned Media Mosaic (Spin Sucks - December 10, 2024)
5 holiday PR tips to maximize end-of-year opportunities (Muck Rack - December 4, 2024)
Key takeaways from the Ragan and HarrisX 4th annual Survey of Communications Leaders (PR Daily - December 9, 2024)
AI and Misinformation: A Major PR Problem (PRNEWS - December 9, 2024)
How Apple mastered technology PR to build a global brand with trust and innovation (Agility PR Solutions - December 9, 2024)
From marketing to CEO with Tyra Tutor (Axia Public Relations - December 10, 2024) [VIDEO]
8 steps for building a winning PR agency business development program (Agility PR Solutions - December 9, 2024)
Year-end Planning for Communicators (Landis Communications - December 9, 2024)
UnitedHealthcare CEO Murder: A Crisis Of Reputation And Safety (PRovoke Media - December 9, 2024)
Innovating across time zones, the sky's the limit for this comms leader (Ragan Communications - December 10, 2024)
Machina or ex-machina: ~40 marketing and comms predictions for 2025 (Sword and the Script Media - December 10, 2024)
Summary Section:
The Communicator's Guide to the 2025 Earned Media Mosaic
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 10, 2024
Explore how earned media is transforming through 2025 in this comprehensive analysis of emerging trends, challenges, and opportunities.
5 holiday PR tips to maximize end-of-year opportunities
By Bailey Self
Muck Rack - December 4, 2024
While the calendar may say otherwise, there’s still plenty of time to land holiday-related coverage, or even look ahead toward 2025 media opportunities before year’s end. Here are 5 PR tips to maximize end-of-year opportunities around the holidays.
Key takeaways from the Ragan and HarrisX 4th annual Survey of Communications Leaders
PR Daily - December 9, 2024
Ragan Communications and leading research firm HarrisX are releasing new data on modern-day corporate communications, asking 437 CEOs and comms leaders how they view each other's roles and responsibilities, what they value most, and their outlook on pressing industry risks to the communications function including artificial intelligence, corporate activism and brand safety. Here's what stuck out.
AI and Misinformation: A Major PR Problem
By Stamatis Astra
PRNEWS - December 9, 2024
Generative AI tools have become increasingly integrated into public relations, particularly in optimizing tasks like analyzing trends and crafting pitches. However, as reliance on AI grows, so do concerns about its role in spreading misinformation.
How Apple mastered technology PR to build a global brand with trust and innovation
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - December 9, 2024
When we think about the most iconic technology brands in the world, Apple stands at the top of the list. For over four decades, Apple has not only pioneered cutting-edge products but also perfected the art of public relations.
From marketing to CEO with Tyra Tutor [VIDEO]
By On Top of PR
Axia Public Relations - December 10, 2024
In this episode, Tyra Tutor joins On Top of PR host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends.
8 steps for building a winning PR agency business development program
By Vinay Kevadiya
Agility PR Solutions - December 9, 2024
You’re running a PR agency, are very passionate, and have a talented core helping you manage the operations. Does this guarantee growth? No, it does not. In a competitive industry like PR, just being passionate and having a good team isn’t enough. You need a well-structured business development program to attract new clients.
Year-end Planning for Communicators
By Brianne Miller
Landis Communications - December 9, 2024
As the holiday season approaches, communications professionals often find themselves caught between year-end deadlines and the desire to enjoy a stress-free December. (Who wants to crunch social media numbers while sipping eggnog? No one.)
UnitedHealthcare CEO Murder: A Crisis Of Reputation And Safety
By Diana Marszalek
PRovoke Media - December 9, 2024
The brazen killing of UnitedHealthcare CEO Brian Thompson last week has unleashed a range of communications challenges from the public's deep-seated contempt to executive safety.
Innovating across time zones, the sky's the limit for this comms leader
By Diane Schwartz
Ragan Communications - December 10, 2024
As chief communications officer of Booking Holdings (parent company of KAYAK, OpenTable and Booking.com, with more than 20,000 employees), Leslie Cafferty is shaping the communications strategy for the world's largest travel agency.
Machina or ex-machina: ~40 marketing and comms predictions for 2025
By Frank Strong
Sword and the Script Media - December 10, 2024
In pouring over predictions I received this year, I had a simple observation: I disagreed with a lot of them (which is a good thing). Indeed, if you peruse these entries, you'll see a lot of conflicting views. In other words, if this roundup is any indication, we don't have a consensus about the future.
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