Enjoy your Friday Daily PR Brief - April 18, 2025
Unlock the creative potential of AI-generated content; Agencies and media are learning to dance to a new rhythm; Customer love drives exponential growth; more!
Read some of today's best PR and Comms industry news clips:
Only 3% Of Brands Get It: How Customer Love Drives Exponential Growth (Forbes - April 18, 2025)
AI-Generated Content Examples: Unlocking Creative Potential (Meltwater - April 17, 2025)
Breaking barriers: Women who are leaders in PR share what they want the next generation to know (Muck Rack - April 17, 2025)
PR is changing—agencies need to keep up (Fast Company - April 17, 2025)
Communications takeaways from the 2025 ADP People at Work Report (Ragan Communications - April 17, 2025)
PR Roundup: Blue Origin Promo Criticism, Omnicom Falls Short, Sponsoring a Team That 'Sucks' (PRNEWS - April 17, 2025)
How Quickly Do People Forget Misinformation Interventions? (Institute for Public Relations - April 15, 2025)
APR+M: A Flight Plan for PR Success (PRsay - April 17, 2025)
PR Firm News: Montieth & Co. Slates Free 'Litigation PR Lessons' Webinar (O'Dwyer's - April 17, 2025)
15 Disrupted Industries: How To Help Agency Clients Navigate (Forbes - April 17, 2025)
The CMO wake-up call: New U.S. marketing budgets research reveals bigger spend and flat KPIs as AI's influence transforms strategy (Agility PR Solutions - April 18, 2025)
Agencies and Media are Learning to Dance to a New Rhythm (CommPRO - April 17, 2025)
3 ways to keep your thought leadership clear, credible and heard (PR Daily - April 16, 2025)
This PR Life: Druk Asia's Florence Ang (PRovoke - April 18, 2025) [VIDEO]
Summary Section:
Only 3% Of Brands Get It: How Customer Love Drives Exponential Growth
By Salim Gheewalla
Forbes - April 18, 2025
2025 is shaping up to be the year when traditional marketing metrics finally take a backseat to something far more powerful: brand affection.
AI-Generated Content Examples: Unlocking Creative Potential
By TJ Kiely
Meltwater - April 17, 2025
Discover innovative Al-generated content examples to enhance your digital strategy and engage your audience. Here’s how AI can inspire your human creativity.
Breaking barriers: Women who are leaders in PR share what they want the next generation to know
By Kristen Dunleavy
Muck Rack - April 17, 2025
For Women's History Month, PRSA and the Museum of Public Relations hosted a panel of women leaders who have broken barriers in the PR industry. Read the takeaways.
PR is changing—agencies need to keep up
By Geri Johnson
Fast Company - April 17, 2025
Did you know the average human attention span is around 8 seconds? It's more challenging than ever to catch people's attention and hold it to get your message across. PR professionals need to change their approach to media to keep up.
Communications takeaways from the 2025 ADP People at Work Report
By Sean Devlin
Ragan Communications - April 17, 2025
The 2025 ADP People at Work Report takes a comprehensive view of what today’s employees want out of their workplaces, revealing opportunities for internal communicators to reach them and improve their employee experience. We interpreted the findings to see how internal communicators can apply them within their roles.
PR Roundup: Blue Origin Promo Criticism, Omnicom Falls Short, Sponsoring a Team That 'Sucks'
By Nicole Schuman
PRNEWS - April 17, 2025
This week's PR Roundup features a look at the conversation surrounding the Blue Origin celebrity flight—positive AND negative, what Omnicom coming up short on first quarter revenue means for the PR industry, and a new lollipop brand's campaign to encourage people to "suck at something."
How Quickly Do People Forget Misinformation Interventions?
By Georgia Capewell and Dr. Rakoen Maertens
Institute for Public Relations - April 15, 2025
Georgia Capewell, Dr. Rakoen Maertens, and colleagues explored how well people retained lessons from misinformation interventions and what made them stick.
APR+M: A Flight Plan for PR Success
By Ben Tisdale, APR+M
PRsay - April 17, 2025
April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career.
PR Firm News: Montieth & Co. Slates Free 'Litigation PR Lessons' Webinar
By Steve Barnes
O'Dwyer's - April 17, 2025
Montieth & Company is holding a free webinar that looks at some of the dangers litigators, in-house counsel and crisis communications pros face when dealing with controversial situations. Plus news from PRGN and Kite Hill.
15 Disrupted Industries: How To Help Agency Clients Navigate
By Forbes Agency Council
Forbes - April 17, 2025
No industry is immune to change, and some that agencies work closely with are currently experiencing seismic shifts that demand smart, swift and strategic action.
The CMO wake-up call: New U.S. marketing budgets research reveals bigger spend and flat KPIs as AI's influence transforms strategy
By Richard Carufel
Agility PR Solutions - April 18, 2025
New agency research reveals a shifting landscape for B2B marketers—where AI-fueled transformation is redefining how marketing leaders spend budget on programs, hire staff and agencies, and evaluate ROI.
Agencies and Media are Learning to Dance to a New Rhythm
By Alan Shimel
CommPRO - April 17, 2025
The rhythm has changed. It's faster, more complex, and more demanding. But those who can learn to dance to this new beat—who can move in sync, anticipate each other's steps, and innovate together—will thrive in this new era of media and marketing.
3 ways to keep your thought leadership clear, credible and heard
By Evan Zall
PR Daily - April 16, 2025
We grew accustomed to a short news cycle, but in 2025, every scroll is an adventure, replete with plot twists and uncertainty. With the news running at an F1 racing pace and almost every angle politicized, how do you find the balance?
This PR Life: Druk Asia's Florence Ang [VIDEO]
By Camillia Dass
PRovoke - April 18, 2025
This PR Life is a new series by PRovoke Media where we profile people in and around communications as an industry and find out more about what they do and what makes them tick. Today, we are chatting with Florence Ang, partnerships and marketing director at Druk Asia.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.