Happy Friday! Enjoy today's Daily PR Brief - March 28, 2025

PR lessons from the Signal crisis; Why Bezos' 'future press release' strategy matters in 2025; Accountability in PR; and more!

Mar 28, 2025

Read some of today's best PR and Comms industry news clips:

Summary Section:

PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool
By Nicole Schuman
PR News - March 27, 2025
This week's PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.

Lies, Leaks, and PR Disasters That Could Have Been Avoided
By Arthur Solomon
CommPRO - March 27, 2025
A look at the biggest PR disasters in corporate and political history reveals how dishonesty and mismanagement turned crises into full-blown catastrophes.

The winners of The PRmoment Awards 2025
PRmoment (UK) - March 27, 2025
Well done to everyone who was shortlisted for a PRmoment Award this year, and massive congratulations to all of you that won. Below you can read all about the campaigns and teams that won a PRmoment Award in 2025.

How PR pros and journalists can navigate the AI disruption in news
By Natan Edelsburg
Muck Rack - March 26, 2025
The International News Media Association's (INMA) latest report, How News Organisations Should Work With AI Companies, explores the evolving relationship between AI companies and news organizations. For PR professionals and journalists, this report signals a critical shift: the way news is produced, distributed, and consumed is changing, and those who adapt will thrive.

How Kroger's investor relations, PR teams break down comms silos
By Casey Weldon
PR Daily - March 27, 2025
Investor relations and public relations have long been treated as distinct functions. But as businesses face increasing scrutiny from stakeholders, keeping them separate can lead to misalignment, confusion and reputational damage. Most importantly, it could affect the bottom line.

Jenn Spantak's 3 journalism lessons for storytelling at Caterpillar
By Isis Simpson-Mersha
Ragan Communications - March 27, 2025
Jenn Spantak is a storyteller turned strategist, blending her Emmy-winning journalism background with a passion for employee experience. As Caterpillar’s employment brand & recruitment marketing director, Spantak shapes how talent sees and connects with the company.

The death of traditional PR and how brands can win in a changing media landscape
By Evan Nierman
Fast Company - March 27, 2025
Now, fragmented audiences gather news and information from various sources. Yet, despite these changes, PR is still highly relevant. In fact, PR's foundational strengths of storytelling, narrative creation, and reputation management are more critical than ever.

Prepping For The Worst: Comms Lessons from Samsung Electronics' Co-CEO's Death
By Camillia Dass
PRovoke - March 27, 2025
As the company works to reassure staff and investors, communications professionals PRovoke Media spoke to emphasize the need to be respectful and sensitive when dealing with unprecedented leadership deaths such as this as well as the importance of having a plan already in place.

Why Jeff Bezos' 'Future Press Release' Strategy Matters In 2025
By Dan Lotzof, Chief Revenue Officer at Notified
Forbes - March 28, 2025
Press releases are no longer just announcements; they are instruments of trust, shaping narratives and setting the record straight in a media ecosystem where misinformation spreads in seconds.

Accountability in PR: Reclaiming Ownership in a Shifting Industry [PODCAST]
By Bradly Howland, CEO, Alkemi Collective
PRGN - March 27, 2025
Accountability gaps in PR impact success. In our podcast Bradly Howland of Alkemi Collective in South Africa explains how to overcome them.

7 consumer public relations trends to watch: Navigating the evolving landscape of consumer engagement
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - March 27, 2025
The field of public relations has always been dynamic, but recent shifts in technology, consumer behavior, and media consumption patterns are transforming the way brands engage with their audiences.

The Magic of AI Isn't Really Magic – And That's Okay
By Lexi Trimpe
Franco - March 27, 2025
Franco's Director of Digital + AI Lexi Trimpe shares how to empower communicators to explore the true creative and strategic potential of AI.

#CSOM: The End of Celebrity Endorsements? Meet the New Brand Champions [PODCAST]
By Abbie Fink
HMA PR - March 27, 2025
A recent study found that today’s audiences trust employees' voices more than paid celebrity endorsements. Abbie Fink and Adrian McIntyre discuss how this shift is reshaping consumer behavior and brand strategy, highlighting the critical role of trust in modern marketing. Check out a new episode of Copper State of Mind.

CEOs deliver tough talk as workers face a softening labor market
By Eleanor Hawkins
Axios - March 27, 2025
How CEOs are communicating with employees has evolved from "bring your best self to work" to "step it up." The slowing labor market and economic uncertainty have given management an upper hand it didn't have during the COVID era.

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All reports made with the help of Report Mule.

Daily PR Brief

Happy Friday! Enjoy today's Daily PR Brief - March 28, 2025

PR lessons from the Signal crisis; Why Bezos' 'future press release' strategy matters in 2025; Accountability in PR; and more!

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