Happy Friday! Your Daily PR Brief has arrived - January 24, 2025
Read about changing course in your PR career; the top crises of 2024; CEOs confidence problem with AI; and more!
Read some of today's best PR and Comms industry news clips:
Why Do Some Industries Capture More Media Attention Than Others? (PRNEWS - January 22, 2025)
10 upcoming can't-miss events for PR pros in 2025 (Muck Rack - January 24, 2025)
How agentic AI could put corporate messaging to the test amid worker fears (Axios - January 23, 2025)
The Scoop: Subreddits' ban on X links highlights changing sentiment (PR Daily - January 24, 2025)
S&T Live Recap: Considerations for Changing Course in Your Public Relations Career (PRsay - January 24, 2025) [VIDEO]
Social Media-Driven PR: Building Brand Success Across Digital Platforms (5W Public Relations - January 24, 2025)
CEOs Have an AI Confidence Problem (O'Dwyer's - January 23, 2025)
Good and Bad PR: Setting the Barr for WFH productivity, PR ditches mental health scam and Aldi boosts pay (PRmoment (UK) - January 23, 2025)
Communication Strategies For Reputation Management Success (Forbes - January 23, 2025)
Revolutionizing PR: How Business Intelligence boosts media relations and drives success (Agility PR Solutions - January 23, 2025)
PR Masters Series Episode #95 - Seth Linden (CommPRO - January 23, 2025) [PODCAST]
Crisis Review: Counting Down The Top 28 Crises Of 2024 (Part 1 of 4) (PRovoke Media - January 21, 2025)
Summary Section:
Why Do Some Industries Capture More Media Attention Than Others?
By Stamatis Astra
PRNEWS - January 22, 2025
A recent Intelligent Relations report showed financial services and gaming clients boasted significantly higher PR email open rates, while fintech and IT lagged behind. Here we unpack the numbers to learn how companies can move past any inherent disadvantages of their industries to secure media placements.
10 upcoming can't-miss events for PR pros in 2025
By David Tilove
Muck Rack - January 24, 2025
Check out Muck Rack's list of 10 can't-miss events for public relations professionals and communicators in 2025.
How agentic AI could put corporate messaging to the test amid worker fears
By Eleanor Hawkins
Axios - January 23, 2025
Three in four Americans view AI negatively, a recent Gallup-Telescope survey found, even as U.S. businesses go all in. This creates a unique challenge for communicators.
The Scoop: Subreddits' ban on X links highlights changing sentiment
By Casey Weldon
PR Daily - January 24, 2025
Some Reddit users are organizing a boycott of X. Also: CNN lays off 200 as digital push continues; ‘Wicked’ marketing aims to strike balance between feeding die-hard and not annoying casuals.
S&T Live Recap: Considerations for Changing Course in Your Public Relations Career [VIDEO]
PRsay - January 24, 2025
Katie Neal knows a thing or two about career pivots. After earning a degree in communications and journalism, she started as a broadcast journalist in Tennessee and Indiana. And then she transitioned to public relations. Here, Neal offers advice for people who are feeling stuck in their current career path.
Social Media-Driven PR: Building Brand Success Across Digital Platforms
5W Public Relations - January 24, 2025
Learn how social media transforms PR strategy with tips for content creation, analytics, platform-specific approaches and crisis management for modern brand success
CEOs Have an AI Confidence Problem
By Jon Gingerich
O'Dwyer's - January 23, 2025
According to a survey of CEOs conducted by research and advisory firm the Futurum Group, one particular challenge is that executives’ current enthusiasm for AI often doesn’t match their capabilities.
Good and Bad PR: Setting the Barr for WFH productivity, PR ditches mental health scam and Aldi boosts pay
By Andy Barr, Season One Communications
PRmoment (UK) - January 23, 2025
What a week for the world of PR. There’s much to pick out from the Trump show, but I will leave it to the more serious industry bigwigs to cover that off.
Communication Strategies For Reputation Management Success
By JoAnn Yamani, Vice President of Adeia
Forbes - January 23, 2025
The role of communication is now a strategic pillar that impacts everything from marketing positioning to crisis management. The foundation of reputation management lies in proactive preparation and relationship building.
Revolutionizing PR: How Business Intelligence boosts media relations and drives success
By Irene Mikhailouskaya
Agility PR Solutions - January 23, 2025
Public relations is evolving rapidly. This transition is being driven by digital advancements and the demand for data-backed plans. In today’s information-rich environment, traditional media campaign methods just do not cut it.
PR Masters Series Episode #95 - Seth Linden [PODCAST]
CommPRO - January 23, 2025
In this episode of the PR Masters Podcast, host Art Stevens interviews Seth Linden, president of Dukas Linden Public Relations, to discuss his journey from journalism to leading one of New York’s top financial services PR firms.
Crisis Review: Counting Down The Top 28 Crises Of 2024 (Part 1 of 4)
PRovoke Media - January 21, 2025
This year's global Crisis Review weighs in at 28 cases, which we've ranked and will be counting down from 28 to 1 in four instalments. We kick off with Harrods, Planet Fitness, Wisetech, Baidu, SingPost, G4 Educação and Samherji.
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All reports made with the help of Report Mule.