TGIF! Dive into today's Daily PR Brief - January 17, 2025
Enjoy pieces on the state on AI in PR; crisis comms in a political landscape; celebrity reputations and more!
Read some of today's best PR and Comms industry news clips:
New report: The State of AI in PR 2025 (Muck Rack - January 16, 2025)
PR professionals have tripled AI use since 2023 (Axios - January 16, 2025)
Crisis Communications in a Shifting Political Landscape (O'Dwyer's - January 16, 2025)
PR Roundup: RedNote Migration, Viral Cringe, DEI Pressures and Anniversaries (PRNEWS - January 16, 2025)
How is New Technology Changing the Communication Landscape? (Institute for Public Relations - January 14, 2025)
Good and Bad PR: BT charges ahead, men standing to attention for grapes and Ikea unpacks North Korean rumours (PRmoment (UK) - January 16, 2025)
5 ways to tailor PR strategies for different cultural audiences (Agility PR Solutions - January 16, 2025)
Engagement Hijacking Reaches New Heights and 2025 Will Bring Even Bigger Risks for Brands (CommPRO - January 17, 2025)
#CSOM – Celebrity Reputation Management (HMA PR - January 16, 2025) [PODCAST]
Marketers Bracing For The Unpredictable As US TikTok Ban Looms (PRovoke - January 17, 2025)
New social media features and updates to know this week (PR Daily - January 14, 2025)
Top tips on using PR consultants based overseas (Influence (UK) - January 17, 2025)
Summary Section:
New report: The State of AI in PR 2025
By Matt Albasi
Muck Rack - January 16, 2025
Muck Rack released the third annual The State of AI in PR report, exploring how PR professionals use generative AI, how it improves their work and what pitfalls they're concerned about. Read on for some key insights.
PR professionals have tripled AI use since 2023
By Eleanor Hawkins
Axios - January 16, 2025
Three out of four communicators use generative AI at work, according to a new report. This is nearly three times more than in March 2023.
Crisis Communications in a Shifting Political Landscape
By Jessica Berk Ross, Managing Partner at Finn Partners
O'Dwyer's - January 16, 2025
Why it's important for organizations of all sizes to plan and be well-positioned for what's guaranteed to be a year of significant changes.
PR Roundup: RedNote Migration, Viral Cringe, DEI Pressures and Anniversaries
By Nicole Schuman
PRNEWS - January 16, 2025
This week's PR Roundup looks at the migration to RedNote, consumers' distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.
How is New Technology Changing the Communication Landscape?
Institute for Public Relations - January 14, 2025
WE Communications and USC Annenberg explored how AI is transforming the work of communicators and how organizations are adapting to the introduction of new technology.
Good and Bad PR: BT charges ahead, men standing to attention for grapes and Ikea unpacks North Korean rumours
By Andy Barr, Season One Communications
PRmoment (UK) - January 16, 2025
Aldi gets the first Good PR gong. 10 people have been "stranded" at the UK's highest pub, the Tan Hill Inn in the Yorkshire Dales since Christmas. Six staff, four hotel guests. I can think of worse places to be stranded.
5 ways to tailor PR strategies for different cultural audiences
By Catherine Schwartz
Agility PR Solutions - January 16, 2025
Companies and organizations work with various businesses worldwide, and public relations personnel reach out to stakeholders with different cultural backgrounds. So, being culturally aware and sensitive is crucial when connecting with worldwide audiences.
Engagement Hijacking Reaches New Heights and 2025 Will Bring Even Bigger Risks for Brands
By Lisa Kaplan
CommPRO - January 17, 2025
In 2024, we saw an increase in the growing sophistication and frequency of hijacking engagement, a tactic Alethea uses to describe when bad actors hijack brands as cultural touchpoints, leveraging their significant audience reach and brand investments to access customers, workforce, and communities. From Microsoft and Panasonic to KFC, we witnessed how disruptive these negative campaigns can be, with no signs of slowing down as we look ahead to 2025.
#CSOM – Celebrity Reputation Management [PODCAST]
By Abbie Fink
HMA PR - January 16, 2025
In the high-profile legal battle between Blake Lively and Justin Baldoni over It Ends With Us, their publicists have become an integral part of the story. Abbie Fink discusses the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives in a new episode of Copper State of Mind.
Marketers Bracing For The Unpredictable As US TikTok Ban Looms
By Diana Marszalek
PRovoke - January 17, 2025
Social media leaders say a TikTok ban could be "game changing" for brands but are keeping notably calm about the potential disruption.
New social media features and updates to know this week
By Casey Weldon
PR Daily - January 14, 2025
In spite of the uncertainty surrounding its future, TikTok is still introducing new updates for U.S. users, including adding a new post scheduling tool to TikTok Studio.
Top tips on using PR consultants based overseas
By Sarah Liddiard
Influence (UK) - January 17, 2025
Today contractors can pretty much work from anywhere. Whether you're engaging the services of a digital nomad or a hotshot freelancer in the US, here's what you need to consider.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.