Hi! Check out Friday's Daily PR Brief - December 13, 2024
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Read some of today's best PR and Comms industry news clips:
From Survival To Sustainability: Why PR's AI Revolution Is A Human Story (Forbes - December 13, 2024)
Make Your Performance Review Work for You (PRsay - December 12, 2024)
How PR pros can leverage email, social, and lead gen tools for organizational transformation (Agility PR Solutions - December 13, 2024)
2025 media relations predictions from comms pros (PR Daily - December 12, 2024)
Disney Entertainment & ESPN's Paul Melvin on putting your career growth in perspective (Ragan Communications - December 11, 2024) [VIDEO]
PR Roundup: Influencer Tragedy, Tick Tock for TikTok, Omnicom and IPG Merger Impacts (PRNEWS - December 12, 2024)
The Power of Online Communities (Spin Sucks - December 12, 2024)
A Funny Thing Happened on the Way to the Longacre (Shonali Burke Consulting - December 12, 2024)
The future of technology PR: Building relationships, managing innovation, and driving global conversations (Agility PR Solutions - December 10, 2024)
AI Sparks Debate as Media and PR Experts Weigh the Future of Ethics and Innovation (CommPRO - December 12, 2024)
Edelman Family Saluted by Hometown Senior PR Pros (Culpwrit - December 12, 2024)
Summary Section:
From Survival To Sustainability: Why PR's AI Revolution Is A Human Story
By Elizabeth Edwards, Founder and President of Engagement Science Lab & Volume PR
Forbes - December 13, 2024
AI is supporting PR professionals' ability to focus on strategy, creativity and impact in a way that enhances growth while lessening the costs we've paid for so long.
Make Your Performance Review Work for You
By Katie Neal
PRsay - December 12, 2024
It’s performance review season — a time to reflect on your own “naughty or nice” list at work. But what if it were more than a year-end tradition? When approached with strategy and intention, your review can become the ultimate gift: a launchpad for growth and a springboard to a standout year ahead. Ready to sleigh your review?
How PR pros can leverage email, social, and lead gen tools for organizational transformation
By Vishal Ambani
Agility PR Solutions - December 13, 2024
As a seasoned PR professional with over 15 years in the industry, I've witnessed firsthand the rapid evolution of public relations in the digital age. The rise of email marketing, social media, and the use of lead-generation tools has transformed the way we communicate, engage, and influence our target audiences.
2025 media relations predictions from comms pros
By Allison Carter
PR Daily - December 12, 2024
The number one media relations trend for 2025, according to the PR pros who answered our LinkedIn post? The rise of independent journalism. But below that top-line message, practitioners offered additional predictions for what lies ahead in 2025. Here's a sampling of answers, edited for style and brevity.
Disney Entertainment & ESPN's Paul Melvin on putting your career growth in perspective [VIDEO]
By Sean Devlin
Ragan Communications - December 11, 2024
Paul Melvin, vice president of communications technology for Disney Entertainment & ESPN, said that his leadership journey didn't have one single starting point, but instead was made up of lots of small, incremental steps of key progress.
PR Roundup: Influencer Tragedy, Tick Tock for TikTok, Omnicom and IPG Merger Impacts
By Nicole Schuman
PRNEWS - December 12, 2024
This week looks at the aftermath of a popular influencer's untimely death, the clock ticking down on TikTok and what the Omnicom/IPG merger means for the rest of the communications industry.
The Power of Online Communities
By Meg Crumbine
Spin Sucks - December 12, 2024
Online communities are transforming the way brands connect with audiences. Meg Crumbine explores how PR pros can leverage this valuable opportunity.
A Funny Thing Happened on the Way to the Longacre
By Shonali Burke
Shonali Burke Consulting - December 12, 2024
The recent waves buffeting the Broadway run of Swept Away: A New Musical underscores the importance of community in organizational growth.
The future of technology PR: Building relationships, managing innovation, and driving global conversations
By Kyle Porter
Agility PR Solutions - December 10, 2024
As we approach 2025, technology companies face a rapidly changing media landscape, an increasingly skeptical public, and the growing need to manage innovation in ways that are Technology PR in 2025 will be about much more than promoting products—it will be about managing innovation, positioning companies as thought leaders, and driving global conversations. PR pros will need to be agile, forward-thinking, and prepared. Insights here.
AI Sparks Debate as Media and PR Experts Weigh the Future of Ethics and Innovation
By Dominic Calabrese
CommPRO - December 12, 2024
From AI’s ethical dilemmas to the shifting landscape of social media and Chicago’s big event successes, media and PR experts reveal the trends reshaping 2024 and beyond.
Edelman Family Saluted by Hometown Senior PR Pros
Culpwrit - December 12, 2024
In Chicago this week, senior leaders of the PR community celebrated the industry and civic contributions of the entire Edelman family during the more than 72 years since Dan Edelman launched his agency with one client from a tiny 4-person office in the sprawling Merchandise Mart.
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