Happy Friday! Please enjoy your Daily PR Brief - December 6, 2024
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Read some of today's best PR and Comms industry news clips:
PR Roundup: UnitedHealthcare Tragedy, Creators and Fact Checking, Social Media Purchases (PRNEWS - December 5, 2024)
Five great Christmas present ideas for PR clients (Influence (UK) - December 6, 2024)
PR agency's bedtime fairytale says B2B marketing shouldn't put you to sleep (The Drum - December 5, 2024) [VIDEO]
5 PR Lessons From Wicked and Its Most Iconic Characters (Spin Sucks - December 5, 2024)
Exclusive: PR agencies ditch impression metrics (Axios - December 5, 2024)
15 ways PR pros can unwind and recharge during the holidays (PR Daily - December 6, 2024)
What are the Top Issues for Board Directors in 2024? (Institute for Public Relations - December 3, 2024)
Good and Bad PR: Goldenballs gets royal treatment, Jaguar charges on and UK supermarket chains are caught red handed (PRmoment (UK) - December 5, 2024)
New business in focus: Client-acquisition strategies for high-growth agencies (Agility PR Solutions - December 5, 2024)
How Kate Middleton's Cancer Crisis Redefined the Rules of Modern PR (CommPRO - December 6, 2024)
#CSOM Are You Living in a Local News Desert? (HMA PR - December 5, 2024) [PODCAST]
Innovator 25: PR Game Changers Across Asia Pacific In 2024 (PRovoke Media - December 5, 2024)
Summary Section:
PR Roundup: UnitedHealthcare Tragedy, Creators and Fact Checking, Social Media Purchases
By Nicole Schuman
PRNEWS - December 5, 2024
This week's PR Roundup looks at UnitedHealthcare's tragic company crisis, UNESCO's new report on content creators and misinformation and social media surpassing TV for purchaser influence.
Five great Christmas present ideas for PR clients
By Rachel Roberts
Influence (UK) - December 6, 2024
Striking the right balance in corporate gifting can be tricky. It's about showing gratitude without going overboard. Here's some suggestions to help make the perfect impression this festive season.
PR agency's bedtime fairytale says B2B marketing shouldn't put you to sleep [VIDEO]
By Hannah Bowler
The Drum - December 5, 2024
The PR agency Wildfire has created a children's bedtime fairytale, telling the story of an ambitious marketer looking to wake up the sleepy town of B2B marketing. The story follows a B2B marketer as he journeys through a 'Blog Bog' over 'Whitepaper Mountain' and across the 'Great Wall of Webinars,' searching for creativity.
5 PR Lessons From Wicked and Its Most Iconic Characters
By Kim Markus
Spin Sucks - December 5, 2024
Whether helping brands reclaim their narrative, building trust with stakeholders, or daring to be bold, the lessons from Wicked can inspire PR strategies that truly connect. Here are five PR lessons from Elphaba, Glinda, and the rest of Oz to guide us in creating effective, human-centered campaigns.
Exclusive: PR agencies ditch impression metrics
By Eleanor Hawkins
Axios - December 5, 2024
A collective of public relations agencies with tech clients like OpenAI, Coinbase, Google and Amazon is looking to revolutionize PR industry metrics.
15 ways PR pros can unwind and recharge during the holidays
By Lindsey Bradshaw
PR Daily - December 6, 2024
It’s a difficult time of year in a stressful industry. The stats on mental health in the PR industry are staggering. But where are the resources for PR pros seeking mental health support?
What are the Top Issues for Board Directors in 2024?
Institute for Public Relations - December 3, 2024
PwC evaluated the current state of the organizational boardroom and the pace at which they are evolving. The report provides recommendations for future steps to drive organizational transformation. A survey of 527 directors across the U.S. was conducted in 2024.
Good and Bad PR: Goldenballs gets royal treatment, Jaguar charges on and UK supermarket chains are caught red handed
By Andy Barr, Season One Communications
PRmoment (UK) - December 5, 2024
Here I am again, back with the latest instalment of the beast that is, Good and Bad PR. It has been hard to look past a certain MasterChef UK presenter for Bad PR, but let's move on from that, and look to the wider media landscape.
New business in focus: Client-acquisition strategies for high-growth agencies
By Jay Jangid
Agility PR Solutions - December 5, 2024
If you're operating in a high-growth organization, you’re continuously brainstorming for ways to appeal to new clients. Here are some practical strategies, whether or not you’re just starting out or already running a business.
How Kate Middleton's Cancer Crisis Redefined the Rules of Modern PR
CommPRO - December 6, 2024
Annmarie Pisano, Partner at Pisano Slater Enterprises and a seasoned consultant for major brands, shared her thoughts on 2024's most impactful crisis communication case and the lessons the industry should carry forward into 2025. When asked to identify the top crisis of 2024, Pisano pointed to Kate Middleton's cancer diagnosis, noting, "To me, the #1 crisis comm case of this year was Kate Middleton's cancer diagnosis.
#CSOM Are You Living in a Local News Desert? [PODCAST]
By Abbie Fink
HMA PR - December 5, 2024
This past year, 127 newspapers closed, leaving 55 million Americans with little to no access to local news. In this episode of Copper State of Mind, Abbie Fink discusses the importance of local journalism, why it’s disappearing and what we can do to stay informed. Take a listen!
Innovator 25: PR Game Changers Across Asia Pacific In 2024
By Maja Pawinska Sims
PRovoke Media - December 5, 2024
PRovoke Media continues the annual list of PR and communications professionals who are leading the way on innovation, highlighting 25 industry innovators across the Asia Pacific region.
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