Take a look at Thursday's Daily PR Brief! - December 5, 2024
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Read some of today's best PR and Comms industry news clips:
Innovator 25: PR Game Changers Across The Americas In 2024 (PRovoke Media - December 4, 2024)
Hasbro CCO Roberta Thomson on how comms pros shape the game and protect reputation (Ragan Communications - December 4, 2024)
2024: PR Year in review (Axia Public Relations - December 1, 2024)
From Gut Instinct to ROI: The Science of Intangible PR (PRNEWS - December 4, 2024)
Strategic Internal Communication in the Hybrid Work Environment (Institute for Public Relations - December 3, 2024)
ICON 2024 Q&A: Talking Music and Advocacy With Melissa Etheridge (PRsay - November 18, 2024)
10 Communications Insights On Stakeholder Engagement From An NGO Brand Refresh (Forbes - December 5, 2024)
How AI helped Chris Gee streamline comms tasks to free up creativity (PR Daily - December 4, 2024)
The future of app marketing PR: Trends shaping user engagement in 2024 (Agility PR Solutions - December 3, 2024)
Using Consumer Brand Strategies to Cut Through Holiday Clutter (CommPRO - December 5, 2024)
Music PR in a Changing Industry: Why It Still Matters (Cyber PR Music - December 5, 2024)
MasterChef star serves up a masterclass in how not to respond to a crisis (Media First (UK) - December 4, 2024)
Summary Section:
Innovator 25: PR Game Changers Across The Americas In 2024
By Maja Pawinska Sims
PRovoke Media - December 4, 2024
Our 12th annual Innovator 25 class in the Americas features some of PR’s most forward-looking thinkers: individuals taking the lead – and the risk – in advancing the industry through ingenuity at a time when the winds of change of demand it.
Hasbro CCO Roberta Thomson on how comms pros shape the game and protect reputation
By Isis Simpson-Mersha
Ragan Communications - December 4, 2024
From her time singing in a rock band to making her mark in the world of communications, Roberta Thomson, executive vice president and chief communications officer of Hasbro, Inc., learned the power of storytelling and the flexibility it takes to succeed.
2024: PR Year in review
By Jason Mudd
Axia Public Relations - December 1, 2024
See 2024's biggest winners and controversies in public relations.
From Gut Instinct to ROI: The Science of Intangible PR
By Lindsey Bradshaw
PRNEWS - December 4, 2024
A PR pro, journalist and client walk into a bar. The PR pro reads the room and finds the perfect spot, the journalist studies the dynamics, and the client checks their watch, questioning the ROI of relationship building. This scene captures PR's essential, but hard-to-measure, skills.
Strategic Internal Communication in the Hybrid Work Environment
By Yufan Sunny Qin
Institute for Public Relations - December 3, 2024
According to Statista (2024), the hybrid work model is now the most common in the United States. Hybrid work offers flexibility, but it also introduces a range of communication hurdles that leaders must address to keep teams connected, engaged, and productive.
ICON 2024 Q&A: Talking Music and Advocacy With Melissa Etheridge
By Amy Jacques
PRsay - November 18, 2024
Melissa Etheridge was a keynote speaker at PRSA ICON 2024 in Anaheim, Calif., last month. Before her onstage conversation with PR and crisis communication strategist Molly McPherson, APR, the Grammy-Award-winning artist sat down with PRsay for an interview.
10 Communications Insights On Stakeholder Engagement From An NGO Brand Refresh
By Marie O'Riordan, CMO of the Vita Foundation
Forbes - December 5, 2024
This project aimed to help U.S. stakeholders see the organization in a new light and offered critical lessons that I believe communications professionals can apply to create impactful, cohesive and authentic messaging. Here are the top 10 takeaways from this transformative experience.
How AI helped Chris Gee streamline comms tasks to free up creativity
By Sean Devlin
PR Daily - December 4, 2024
We spoke with Chris Gee, founder and CEO of Chris Gee Consulting about his content creation journey with AI, how the tech has improved to become more practical for communicators to implement, and what he sees on the horizon.
The future of app marketing PR: Trends shaping user engagement in 2024
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - December 3, 2024
In an era dominated by mobile technology, effective app marketing is more critical than ever. Public relations plays a pivotal role in shaping brand perception and driving user engagement. As we head into 2025, understanding the latest PR trends in app marketing is essential for brands looking to capture consumer attention and foster loyalty.
Using Consumer Brand Strategies to Cut Through Holiday Clutter
By Cecilia Garcia Redmond
CommPRO - December 5, 2024
Cut through the holiday noise with intentional, consumer brand-inspired communication strategies that resonate, inspire, and celebrate success—because this season, quality beats quantity.
Music PR in a Changing Industry: Why It Still Matters
By Ariel Hyatt
Cyber PR Music - December 5, 2024
Let's start with the cold, hard truth: getting real PR for your music nowadays is no walk in the park. Traditional media is shrinking at an alarming rate, and the once-thriving world of music blogs has drastically shifted. If you feel like your chances of getting noticed are slim, you're not imagining things—the landscape has changed. However, music PR is still valuable in the essential marketing landscape.
MasterChef star serves up a masterclass in how not to respond to a crisis
By Adam Fisher
Media First (UK) - December 4, 2024
It is the crisis response everyone has been talking about. Gregg Wallace has found himself at the centre of a scandal involving allegations of inappropriate behaviour. And his decision to respond through a series of Instagram videos has managed to make a bad situation significantly worse.
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