Hi! Check out your Wednesday Daily PR Brief - November 13, 2024
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Read some of today's best PR and Comms industry news clips:
'It comes down to trust': Communicators on when to go on background, off the record (PR Daily - November 12, 2024)
Is Product Marketing Broken? The Need For Storytellers In A Data-Obsessed World (Forbes - November 13, 2024)
AI in PR: Lessons from Golin and Grubhub's "Special Delivery" campaign in 5 crucial areas of PR (Agility PR Solutions - November 13, 2024)
Tips for communicating kindness as a value (Influence (UK) - November 13, 2024)
Bridging the AI Divide: How Internal Communicators Can Lead the Charge (O'Dwyer's - November 12, 2024)
Five Ways to Build a Better Rapid Response Program (PRNEWS - November 12, 2024)
2024 and the Changing World of Entertainment and Sport PR Measures (Institute for Public Relations - November 12, 2024)
PR's Dynamic Duo: Thought Leadership and Content Marketing (Amendola Communications - November 13, 2024)
7 steps for creating evergreen content that builds authority and trust (Agility PR Solutions - November 13, 2024)
Online Reputation Management For eCommerce: Why A Fast and Secure Website is Key (Mention - November 13, 2024)
Mastering the art of effective feedback: Essential lessons for PR and comms professionals (Media First (UK) - November 12, 2024)
The CEO Echo | October 2024 Rankings (Meltwater - November 12, 2024)
Summary Section:
'It comes down to trust': Communicators on when to go on background, off the record
By Allison Carter
PR Daily - November 12, 2024
Knowing the rules of engagement with reporters is one of the most important things a PR pro can do – and counsel their clients on. But within the realm of on the record, on background and off the record, there can be a great deal of nuance and considerations. We asked communicators on LinkedIn to share their best practices for navigating these treacherous waters. Here's what they said.
Is Product Marketing Broken? The Need For Storytellers In A Data-Obsessed World
By Sahil Sethi, VP of Global Product Marketing at Freshworks
Forbes - November 13, 2024
While data sharpens your strategy and helps predict trends, it's storytelling that forges emotional connections and cultivates lasting customer loyalty.
AI in PR: Lessons from Golin and Grubhub's "Special Delivery" campaign in 5 crucial areas of PR
By Jeff Beringer
Agility PR Solutions - November 13, 2024
As Golin's Chief AI Officer, I'm working with our teams and clients to integrate artificial intelligence across the spectrum of public relations work we do every day. Recently, we had the opportunity to put AI to the test—not in a simulation with a made-up brief, but in a real-world brand campaign for our client Grubhub.
Tips for communicating kindness as a value
By Sarah Browning
Influence (UK) - November 13, 2024
Is kindness one of your organisational values? Are you struggling to make it tangible every day for your people? As an internal comms person who has worked on many values campaigns in my time, I know how tricky that can be.
Bridging the AI Divide: How Internal Communicators Can Lead the Charge
By Kate Hardin
O'Dwyer's - November 12, 2024
Can AI help me cut the clutter and focus on the work that really matters? What AI tools are out there and how can I use them responsibly? Can I trust AI, and will it replace me? While we can't predict the future, one thing is true: AI is here to stay and it presents a real opportunity for communicators.
Five Ways to Build a Better Rapid Response Program
By Austin Williams
PRNEWS - November 12, 2024
Rapid response, newsjacking, reactive outreach—whatever you call it, it's a major part of a successful PR program. Reporters need color commentary and deeper analysis on breaking news, your clients need coverage in outlets that won't cover product news directly, and you need to improve your media relationships.
2024 and the Changing World of Entertainment and Sport PR Measures
By Dr. Lightning Czabovsky
Institute for Public Relations - November 12, 2024
It was a year of ongoing changes at the box office and in sports media, intersecting with national elections. Several case examples offered insights for the future of PR measurement.
PR's Dynamic Duo: Thought Leadership and Content Marketing
By Yancey Casey
Amendola Communications - November 13, 2024
In the fast-paced world of PR, two heavyweights reign supreme – thought leadership and content marketing. These two strategies are often seen as the Batman and Robin of the marketing world, each with its unique strengths, but unbeatable when working together.
7 steps for creating evergreen content that builds authority and trust
By Marriane Elnar
Agility PR Solutions - November 13, 2024
What do blog posts, social media content, videos, and web copy have in common? If done well, they have the potential to boost your brand's visibility and accelerate your growth exponentially. But with so many popular topics to talk about and an audience who's likely looking at your products or services as a way to solve its problems, where do you start with content marketing?
Online Reputation Management For eCommerce: Why A Fast and Secure Website is Key
By Layla Mayer
Mention - November 13, 2024
Fast, secure websites are key to managing eCommerce reputation. Learn how speed and security impact trust, satisfaction, and brand loyalty.
Mastering the art of effective feedback: Essential lessons for PR and comms professionals
By James White
Media First (UK) - November 12, 2024
In the ever-evolving world of PR, communications, and media, feedback isn’t just a helpful tool - it’s an essential one.
The CEO Echo | October 2024 Rankings
By Perri Robinson
Meltwater - November 12, 2024
As critical figureheads, Chief Executive Officers play a key role in how corporations are perceived by the public, and so it's vital that organizations keep their fingers on the pulse of CEO-focused media. In collaboration with .companion, a data consultancy and KPI expert, Meltwater presents the 2024 CEO Echo; a monthly media intelligence analysis of CEOs heading up some of the world's largest brands.
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