Hello! Monday's Daily PR Brief is attached - October 28, 2024
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Read some of today's best PR and Comms industry news clips:
Looking in the Mirror: When Client Issues Are the PR Pro's Fault (PRNEWS - October 27, 2024)
Communicators share their best writing tips (PR Daily - October 28, 2024)
'The best PR career advice I received? Double your fee' (Influence (UK) - October 25, 2024)
4 Leadership Lessons Learned From A Health Scare (Forbes - October 25, 2024)
Communicator Spotlight: Amy Hufft, vice president of brand and communications at Klaviyo (Axios - October 24, 2024)
Using the RACE Model in PR Campaign Planning (Cision Media Research - October 15, 2024)
ICON 2024 Q&A: Inside Baseball and PR With Adam Chodzko of the Los Angeles Angels (PRsay - October 25, 2024)
Roundtable Recap: How communicators can take charge of change and become value creators (Ragan Communications - October 28, 2024)
Sports marketing misfire: BOS Nation's blueprint for a Boston comeback (Agility PR Solutions - October 23, 2024)
Why AI won't be taking over from PR (Firefly Communications - October 25, 2024)
US Election: "Kamala's Campaign Has Reinvented How To Use The Media" (PRovoke Media (UK) - October 26, 2024)
The Digital Divide: Bridging the Gap for a Better Future (Everything PR News - October 28, 2024)
Summary Section:
Looking in the Mirror: When Client Issues Are the PR Pro's Fault
By Dustin Siggins
PRNEWS - October 27, 2024
If there's a common client complaint among PR pros, it's that clients think great PR = guaranteed placements. We know it's "earned" media, not paid media. So why can't clients get it straight? And why do they threaten to fire us when they aren't in the Wall Street Journal or on CNBC in 30 days?
Communicators share their best writing tips
By Allison Carter
PR Daily - October 28, 2024
Recently, I took to LinkedIn to ask communicators to share their best writing tip. I received nearly 300 fantastic, insightful comments on every part of the writing process, from planning and research all the way through to editing. Here's a sampling of those responses, edited for style and brevity.
'The best PR career advice I received? Double your fee'
Influence (UK) - October 25, 2024
Chartered PR and agency owner John Wilkinson explains what he gets from his CIPR membership, his love for the communications profession and why it pays to charge more in business.
4 Leadership Lessons Learned From A Health Scare
By usan Jacobson, President of Jacobson Strategic Communications
Forbes - October 25, 2024
These lessons about loyalty, authenticity, integrity, determination and courage can help leaders adopt a new perspective.
Communicator Spotlight: Amy Hufft, vice president of brand and communications at Klaviyo
By Eleanor Hawkins
Axios - October 24, 2024
Amy Hufft joined Klaviyo as vice president of brand and communications earlier this year to help the marketing software company scale globally. Klaviyo went public in 2023 and since then has been working to build its brand awareness beyond the B2B audience.
Using the RACE Model in PR Campaign Planning
By Dave McCreery
Cision Media Research - October 15, 2024
Applying a framework or model to your campaign planning can change things significantly for the better. Using the RACE model can give you a structure to work with, ensuring you get the best out of everyone on your team and the activities you want to complete.
ICON 2024 Q&A: Inside Baseball and PR With Adam Chodzko of the Los Angeles Angels
By John Elsasser
PRsay - October 25, 2024
As senior director of communications, a role he started in 2023, he oversees the team's baseball information, media relations, social media, photography and broadcasting efforts. On Oct. 14, during PRSSA's ICON 2024, Chodzko was on a panel discussing news releases in sports PR. Before the session, he talked with PRsay about his work with the Angels and growing up in a family of Los Angeles Dodgers diehards.
Roundtable Recap: How communicators can take charge of change and become value creators
By Mike Prokopeak
Ragan Communications - October 28, 2024
During a recent roundtable, Communications Leadership Council staff and select invitees explored how communicators can generate and demonstrate strategic value. It’s hard to get a seat at the table when you don’t even have a spot on the value chain.
Sports marketing misfire: BOS Nation's blueprint for a Boston comeback
By Lexi Panepinto
Agility PR Solutions - October 23, 2024
Last week’s rollout of newcomer BOS Nation FC was a marketing misstep marked by cringe-worthy branding and a tone-deaf campaign. The messaging was muddled, the name overly cute, the approach too defensive. The franchise never landed on a simple, powerful message that embraced rather than offended this sports-heavy region.
Why AI won't be taking over from PR
By Matthew Healey
Firefly Communications - October 25, 2024
The story of AI replacing human roles has been constant in the news cycle for years, but what could this look like in the world of PR? To understand the potential and limitations of AI in communications, let's explore a scenario where a comms team was entirely replaced by artificial intelligence.
US Election: "Kamala's Campaign Has Reinvented How To Use The Media"
By Maja Pawinska Sims
PRovoke Media (UK) - October 26, 2024
As the presidential race nears its conclusion, MikeWorldWide founder Michael Kempner talks to PRovoke Media about his fundraising for Kamala Harris, and comms lessons from the campaign trail.
The Digital Divide: Bridging the Gap for a Better Future
By EPR Staff
Everything PR News - October 28, 2024
As technology continues to shape every aspect of our lives—from education and healthcare to employment and social interactions—access to the internet and digital tools has become a fundamental right. Yet millions of individuals, particularly in marginalized communities, lack the resources necessary to participate fully in the digital economy.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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