Happy Friday! Here's your Daily PR Brief - October 18, 2024
This Daily PR Brief is sponsored by Report Mule.
Report Mule automates and streamlines the report creation process to make your team more efficient. Instead of manually copying/pasting/formatting each article in Google Docs, you drop the links into Report Mule and it automatically captures information about each article and formats it in the exact same formats you're using today (even if you have a different format for each client!).
Accounts start at $30/mo. DPB readers get 20% off.
Read some of today's best PR and Comms industry news clips:
A closer look at how Starbucks CEO Brian Niccol introduced himself (Ragan Communications - October 18, 2024)
6 steps to using gamification in PR: Engaging audiences with interactive campaigns (Agility PR Solutions - October 17, 2024)
PR Roundup: Brands and Women's Sports, Harris Visits Fox News, Social Media Gifting (PRNEWS - October 18, 2024)
How Does Fake News Affect Organizational Reputation Judgments? (Institute for Public Relations - October 15, 2024)
S&T Live From ICON 2024 Recap: Taco Bell's Matt Prince Talks Humor, Values in PR (PRsay - October 17, 2024)
14 Meaningful Employee Recognition Ideas These Comms Leaders Recommend (Forbes - October 17, 2024)
PR Stunt Watch: A CPR bra, tackling London's phone theft problem and the return of the McRib (PRmoment (UK) - October 17, 2024)
Margot Edelman embraces the ever-changing comms landscape (PR Daily - October 17, 2024)
frankly… Episode 56: It's Officially Strategy Season (Franco - October 17, 2024) [PODCAST]
What Makes A Great Host? (HMA Public Relations - October 17, 2024)
ITNTW: Sip of Controversy: The Bobba Problem (InsideOut Public Relations (Australia) - October 17, 2024)
Carole Barrow of BOSPAR discusses the top stressors for agency PR pros—and what to do about it (Muck Rack - October 17, 2024)
Summary Section:
A closer look at how Starbucks CEO Brian Niccol introduced himself
By Tom Corfman
Ragan Communications - October 18, 2024
"A win is a win," rookie quarterback Jayden Daniels said last month after winning his first NFL game, joining a long line of sports figures who've used the cliché. That's how we feel about an open letter published by the new chairman and CEO of Starbucks on Sept. 10, 2024. A win is a win.
6 steps to using gamification in PR: Engaging audiences with interactive campaigns
By Catherine Schwartz
Agility PR Solutions - October 17, 2024
Games, whether actual sports, fun trivia, or mobile games, resonate with the audiences. They have the power to gather and unite people. So, ever thought of incorporating games into your public relations campaigns?
PR Roundup: Brands and Women's Sports, Harris Visits Fox News, Social Media Gifting
By Nicole Schuman
PRNEWS - October 18, 2024
This week's PR Roundup features a look into brands' commitment to women's sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.
How Does Fake News Affect Organizational Reputation Judgments?
By Simone Mariconda, Marta Pizzetti, Michael Etter and Patrick Haack
Institute for Public Relations - October 15, 2024
Dr. Simone Mariconda and colleagues examined how fake news influenced individuals’ judgment and purchasing intentions toward an organization.
S&T Live From ICON 2024 Recap: Taco Bell's Matt Prince Talks Humor, Values in PR
By John Elsasser
PRsay - October 17, 2024
For today's consumers, trust in brands has declined, but trust in their peers has increased, Matt Prince said, citing Edelman's Trust Barometer. "Whatever we can do to reflect consumer behavior is where we have the most success" in marketing, said Prince, Taco Bell's director of brand communications and PR.
14 Meaningful Employee Recognition Ideas These Comms Leaders Recommend
By Forbes Communications Council
Forbes - October 17, 2024
Here, 14 leaders of Forbes Communications Council discuss the recognition programs or activities they find most effective and meaningful when celebrating employee achievements and why you should consider implementing them, too.
PR Stunt Watch: A CPR bra, tackling London's phone theft problem and the return of the McRib
By Lee Sanders, Associate Director at Frank
PRmoment (UK) - October 17, 2024
What an alarming stat. Women are less likely to receive CPR in public than men. This is all centred around the taboo of touching someone's chest, causing men to worry that they would be accused of inappropriate touching. In response to this, St Johns Ambulance and Fight or Flight have launched the CPR Bra campaign which aims to save lives by busting the taboo around chest compressions and touching breasts.
Margot Edelman embraces the ever-changing comms landscape
By Diane Schwartz, CEO of Ragan Communications
PR Daily - October 17, 2024
She's a third-generation powerhouse within the Edelman family. A leader at one of the largest PR agencies in the world, with more than 6,000 employees across 60 offices worldwide, Margot holds an MBA from Harvard and is a Young Global Leader with the World Economic Forum.
frankly… Episode 56: It's Officially Strategy Season [PODCAST]
By Nina Scarpelli
Franco - October 17, 2024
Rachel and Dan chat with Franco Integrated Communications Supervisor Emily Hebert on communications strategy development for the new year. Learn more about the best practices for evaluating the previous year, strategizing for the future and the importance of always beginning with “why” when assessing new programs.
What Makes A Great Host?
By Justin Liggin
HMA Public Relations - October 17, 2024
From connection and authenticity to the ability to engage with diverse audiences, a great host sets the tone for success. Read more on the key hosting qualities that stand out in this blog post from Justin Liggin.
ITNTW: Sip of Controversy: The Bobba Problem
By Michelle Yeow
InsideOut Public Relations (Australia) - October 17, 2024
A recent episode of Dragon’s Den, the Canadian equivalent of Shark Tank, sparked controversy when two entrepreneurs pitched their company, ‘Bobba,’ which takes inspiration from the popular Eastern-Asian drink, boba – a sweet milk tea with tapioca pearls.
Carole Barrow of BOSPAR discusses the top stressors for agency PR pros—and what to do about it
By Matt Albasi
Muck Rack - October 17, 2024
Muck Rack's new State of Work-Life Balance in PR report shows how PR pros balance their personal and professional lives. But not all PR professionals work the same. Today, we will look at this data in a different light and explore how comms people from different types of organizations find balance.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.