Take a look at Thursday's Daily PR Brief! - October 17, 2024
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Read some of today's best PR and Comms industry news clips:
PR Lessons Learned: Tactics and Pivots of the Vance-Walz VP Debate (PRNEWS - October 16, 2024)
Why Employer Branding Often Takes A Back Seat To Corporate Branding (Forbes - October 17, 2024)
By the Numbers: How PR pros are using data today (PR Daily - October 17, 2024)
How are Press Releases Changing in a New Media Landscape? (Institute for Public Relations - October 15, 2024)
S&T Live From ICON 2024: Cheron Porter, APR, on Building Company Culture (PRsay - October 15, 2024)
The PR and Marketing Effort Behind Chinese Laundry's Taylor Swift Effect (PRNEWS - October 16, 2024)
Facebook Monitoring: Guide, Tools, Best Practices (Mention - October 17, 2024)
How Qantas dealt with an unlikely (and awkward) crisis (Media First (UK) - October 17, 2024)
Omnicom PR Agencies Up 4.3% In Q3 (PRovoke Media - October 16, 2024)
Orchestra buys Small Girls PR firm in expansion push (Axios - October 17, 2024)
AI news for communicators: Risk, regulation and reckoning (Ragan Communications - October 16, 2024)
Summary Section:
PR Lessons Learned: Tactics and Pivots of the Vance-Walz VP Debate
By Isabelle Dienstag
PRNEWS - October 16, 2024
There is no greater magnification of performance than the race to become the next President (or Vice President) of the United States—and the PR lessons gleaned from political candidates can serve as powerful reminders for communications professionals.
Why Employer Branding Often Takes A Back Seat To Corporate Branding
By Tonya Chin, Global Director of Marketing, Novotech A Global Biotech CRO
Forbes - October 17, 2024
Despite significantly impacting an organization’s ability to attract and retain top talent, employer branding is frequently underprioritized. Several key factors contribute to this imbalance.
By the Numbers: How PR pros are using data today
By Allison Carter
PR Daily - October 17, 2024
Gathering, interpreting and storytelling around data leads to better campaigns and better buy-in from executives or clients. But how many in the profession are truly capitalizing on the insights data can provide?
How are Press Releases Changing in a New Media Landscape?
Institute for Public Relations - October 15, 2024
PRNewswire examined how professionals issue press releases and use new technology to create them.
S&T Live From ICON 2024: Cheron Porter, APR, on Building Company Culture
PRsay - October 15, 2024
Porter is executive vice president of corporate communications for INLIVIAN: Housing Redefined, an affordable housing authority and developer in Charlotte, N.C. On Oct. 15, she was the guest for Strategies & Tactics Live, PRSA's monthly series on LinkedIn, broadcast this time from PRSA's ICON 2024 conference in Anaheim, Calif.
The PR and Marketing Effort Behind Chinese Laundry's Taylor Swift Effect
By Kaylee Hultgren
PRNEWS - October 16, 2024
Chinese Laundry CMO Sarah Zurell is on a mission to make the fashion footwear brand cool again—as it was in the '80s. And that, in her mind, meant they should be cool enough for Taylor Swift.
Facebook Monitoring: Guide, Tools, Best Practices
By Amie Redwood
Mention - October 17, 2024
Learn effective Facebook monitoring with this guide that cover essential tools, strategies, and best practices.
How Qantas dealt with an unlikely (and awkward) crisis
By Adam Fisher
Media First (UK) - October 17, 2024
You can probably imagine the scenarios included in an airline's crisis communication plan. Extreme weather, mechanical malfunctions, cyber-attacks and the mistreatment of passengers trending on social media are all likely to feature prominently. But what about showing an 'inappropriate' or spicy film to every passenger on a flight? And passengers being unable to turn off their screens?
Omnicom PR Agencies Up 4.3% In Q3
By Diana Marszalek
PRovoke Media - October 16, 2024
Omnicom’s PR revenue rose 4.3% in the third quarter of 2024, the biggest lift the group has seen in more than a year.
Orchestra buys Small Girls PR firm in expansion push
By Eleanor Hawkins, Kerry Flynn
Axios - October 17, 2024
Orchestra has acquired Small Girls PR to bring more earned media expertise to the growing public relations firm. The deal supports brands' demands for communications companies to be full-service, driving agencies to acquire smaller firms, form collectives and consolidate.
AI news for communicators: Risk, regulation and reckoning
By Justin Joffe
Ragan Communications - October 16, 2024
This week, we're looking at new tools from Adobe and Microsoft that promise licensed content creation and healthcare innovations, a Nobel Prize winner who warns about AI's potential to outsmart us, a new email security initiative from Google to counter increasingly smart AI fraudsters and more.
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