Hi! Check out Wednesday's Daily PR Brief - October 16, 2024
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Read some of today's best PR and Comms industry news clips:
The future of PR in the workplace: Navigating emerging trends and challenges (Agility PR Solutions - October 16, 2024)
Using an AI pitch generator (Muck Rack - October 16, 2024)
One Big AI Tip: Train AI on your brand voice (PR Daily - October 16, 2024)
Setting Your 2025 Budget? Here's Why PR Is a Necessity (PRNEWS - October 15, 2024)
How to Make PR Campaigns for Seasonal Events Stand Out (Cision Media Research - October 10, 2024)
ICON 2024 Recap: ABC's Gio Benitez on Setbacks, Storytelling and the Power of 'Yes' (PRsay - October 15, 2024)
How to Use NotebookLM In Your Communications Planning (Spin Sucks - October 15, 2024)
13 Tips To Keep Evergreen Content Fresh Year After Year (Forbes - October 15, 2024)
Study: "Expectations Of What Makes A Good Business Have Changed Forever" (PRovoke Media - October 16, 2024)
Ten Leading Pet PR Campaigns (Everything PR News - October 14, 2024)
How Trust, Relevance, and Affection Drive Business Growth (Mower - October 10, 2024)
Summary Section:
The future of PR in the workplace: Navigating emerging trends and challenges
By Ronn Torossian
Agility PR Solutions - October 16, 2024
As organizations increasingly recognize the importance of managing their reputations and engaging with both internal and external audiences, PR is becoming a crucial component of workplace strategy. In this op-ed, we will explore the emerging trends in PR within the workplace, the challenges they present, and the implications for organizations and their employees.
Using an AI pitch generator
By Kristen Dunleavy
Muck Rack - October 16, 2024
This post will illustrate how AI-powered tools can work alongside PR pros to craft pitches that engage the journalists they want to reach. We'll cover how these tools work, how to maximize their potential and how to leverage them to reclaim valuable time, while securing impactful coverage.
One Big AI Tip: Train AI on your brand voice
By Allison Carter
PR Daily - October 16, 2024
AI writing can often come across as flat and stale. However, with just a little extra work, artificial intelligence can learn and reproduce your brand voice. You don't even need a paid account to do it.
Setting Your 2025 Budget? Here's Why PR Is a Necessity
By Heather Kelly
PRNEWS - October 15, 2024
It’s a scenario we've seen many times: companies slash PR and lose valuable momentum, only to spend even more time and money clawing back out of their attention deficit when the economy or their market sector comes roaring back.
How to Make PR Campaigns for Seasonal Events Stand Out
By Simon Reynolds
Cision Media Research - October 10, 2024
Crafting a PR campaign is already a large undertaking; crafting an event-based PR campaign can be even more ambitious – there are only so many people you can reach, and the competition is fierce.
ICON 2024 Recap: ABC's Gio Benitez on Setbacks, Storytelling and the Power of 'Yes'
By Amy Jacques
PRsay - October 15, 2024
Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, California.
How to Use NotebookLM In Your Communications Planning
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 15, 2024
Explore how NotebookLM can help with media monitoring, content creation, crisis communications, scenario planning, meeting prep, and seven client service.
13 Tips To Keep Evergreen Content Fresh Year After Year
By Forbes Communications Council
Forbes - October 15, 2024
When used too often or for too many years, evergreen content can start to become stale, and your audience may notice you’re recycling content without any relevant value. Thankfully, keeping evergreen content fresh doesn’t need to take up much time. Below, 13 members of Forbes Communications Council each share one effective way to ensure any evergreen content you reuse in your marketing or communications stays fresh and valuable for your audience.
Study: "Expectations Of What Makes A Good Business Have Changed Forever"
By Maja Pawinska Sims
PRovoke Media - October 16, 2024
Businesses and governments across the world are failing to meet public expectations for ESG-related behaviour, according to the fourth annual ESG Monitor report from strategic communications, advocacy and research group SEC Newgate.
Ten Leading Pet PR Campaigns
Everything PR News - October 14, 2024
Pet PR campaigns often combine creativity, heartwarming stories, and engaging strategies to connect with pet owners and animal lovers. Here are ten standout PR campaigns in the pet industry that have made a significant impact.
How Trust, Relevance, and Affection Drive Business Growth
Mower - October 10, 2024
Learn about the impact of Trust, Relevance, and Affection within the customer journey and on brand performance - boosting performance, increasing customer loyalty, and creating sustainable competitive advantages.
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