Hello! Check out your Tuesday Daily PR Brief - October 8, 2024
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Read some of today's best PR and Comms industry news clips:
5 Myths About Using Generative AI For Content Creation (Forbes - October 8, 2024)
The Scoop: Harris, Trump interview choices showcase new media landscape (PR Daily - October 7, 2024)
Navigating a Changing Media Landscape (Institute for Public Relations - October 7, 2024)
TikTok users rely on content creators for news (Axios - October 8, 2024)
Three Ways to Know if PR is the Right Career for You (PRNEWS - October 7, 2024)
A Game-Changing Approach to SME-Driven Content Creation (Spin Sucks - October 8, 2024)
How To Mitigate The Risk From Employee Content Creators (Forbes - October 8, 2024)
18 innovative corporate communications programs, tools and strategies (Agility PR Solutions - October 8, 2024)
Media training lessons from an interview that didn't happen (Media First (UK) - October 8, 2024)
Law Firm Public Relations: The Complete Guide for 2024 (Mention - October 8, 2024)
Why do people find it so hard to understand what we do in PR? (Influence (UK) - October 4, 2024)
Summary Section:
5 Myths About Using Generative AI For Content Creation
By Karan Sharma, Co-founder at Kinex Media
Forbes - October 8, 2024
With the rise of AI tools like ChatGPT, Gemini and others, several myths about AI-generated content have gained traction. A common one among SEO professionals is that publishing AI-generated content will negatively impact search rankings. However, this isn’t necessarily true.
The Scoop: Harris, Trump interview choices showcase new media landscape
By Allison Carter
PR Daily - October 7, 2024
Vice President Harris has now scheduled a flurry of interviews. And the selected outlets run the media gamut. Plus: An interview with the team behind Nutter Butter’s ‘fever dream’; Buttigieg and Musk show the value of picking up the phone.
Navigating a Changing Media Landscape
By Tina McCorkindale, Marium Abdulhussein, Steve Cody and Jackie Kolek
Institute for Public Relations - October 7, 2024
In a new report “Navigating a Changing Media Landscape,” The Institute for Public Relations and Peppercomm conducted research on 22 Chief Communications Officers (CCOs) and 22 media relations experts. The report explores their CEOs' and Boards of Directors' (BODs) perspectives on strategies for combating misinformation and disinformation, methods for measuring media relations effectiveness, and predictions for the future of media.
TikTok users rely on content creators for news
By Eleanor Hawkins
Axios - October 8, 2024
More Americans are flocking to TikTok for news, but they aren't necessarily following media organizations or journalists on the platform.
Three Ways to Know if PR is the Right Career for You
By Abigail Allen
PRNEWS - October 7, 2024
You have the "transferable skills" everyone talks about on LinkedIn, such as project management, writing proficiency and problem-solving. You might wonder, "In what industry can I put all these skills to work?" A route that may (or may not) be on your radar? Public relations. Here are three reasons why it may work for you or a friend or colleague looking to make the jump.
A Game-Changing Approach to SME-Driven Content Creation
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 8, 2024
Revolutionize your content creation process with SME insights, solve SME collaboration challenges, streamline workflow, and elevate your content quality.
How To Mitigate The Risk From Employee Content Creators
By Bradley Keenan, Founder and CEO of DSMN8
Forbes - October 8, 2024
When employees feel supported and empowered, their social media content can become one of your company's most valuable assets.
18 innovative corporate communications programs, tools and strategies
By Ronn Torossian
Agility PR Solutions - October 8, 2024
As we move into 2025, several key trends and innovations are shaping the landscape of corporate communications. Here's a list of 18 notable corporate communications programs, tools, and strategies that companies can leverage to stay ahead.
Media training lessons from an interview that didn't happen
By Adam Fisher
Media First (UK) - October 8, 2024
I'm grateful none of my workplace cockups result in headlines, like the time I accidentally… Actually, you don't need to know about that.Laura Kuenssberg’s cancelled interview with former Prime Minister Boris Johnson continues to gain lots of attention.
Law Firm Public Relations: The Complete Guide for 2024
By Irina Weber
Mention - October 8, 2024
Discover effective law firm public relations tactics in 2024. Learn how to enhance your brand reputation and grow your clientele.
Why do people find it so hard to understand what we do in PR?
By Anne Nicholls
Influence (UK) - October 4, 2024
PR isn't about 'spin doctoring' or throwing glitzy parties – it's about communication that builds trust and manages reputation, as the chair of the CIPR's Education & Skills Sector Group explains.
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