Good Tuesday! Your Daily PR Brief is here - October 1, 2024
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Read some of today's best PR and Comms industry news clips:
How To Create More Accessible Social Media Content: Lessons From The Most Accessible DNC Ever (Forbes - October 1, 2024)
Pitching 2025 predictions? Read this first. (PR Daily - September 30, 2024)
How to Handle an Influencer-Born Crisis (PRNEWS - September 30, 2024)
The Power Of Community: How Fashion Brands Are Building Loyalty Among Gen Z (Forbes - October 1, 2024)
How purpose-driven marketing generates sustainable earned media (Agility PR Solutions - October 1, 2024)
Internal communications with Linda Beltran (Axia Public Relations - October 1, 2024) [PODCAST]
Gail Heimann: "You've Got To Love What It Is We Do" (PRovoke Media - September 29, 2024)
Generative AI inches along in public relations (Sword and the Script Media - October 1, 2024)
Launching a 'community of communicators' with an ambassador program (Ragan Communications - October 1, 2024)
12 Essential PR KPIs to Track (Mention - October 1, 2024)
The risks of talking about rivals in media interviews (Media First (UK) - October 1, 2024)
Summary Section:
How To Create More Accessible Social Media Content: Lessons From The Most Accessible DNC Ever
By Toby Wong
Forbes - October 1, 2024
Accessibility is more than physical access. It is equal access and effective communications for more people with disabilities to equally participate right beside those without disabilities. Disability inclusion was in full force at the recent Democratic National Convention (DNC), which delivered the most accessible DNC in the event's history and set a gold standard for accessibility for live events in-venue and broadcast.
Pitching 2025 predictions? Read this first.
By Grace Williams
PR Daily - September 30, 2024
For most, the pumpkin spice latte is synonymous with fall, but for those of us in public relations, the latte's return marks the start of a different season — predictions season. Each year, brands and publications alike publish perspectives on what's to come in the year (or years) ahead.
How to Handle an Influencer-Born Crisis
By Nicole Schuman
PRNEWS - September 30, 2024
PRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs.
The Power Of Community: How Fashion Brands Are Building Loyalty Among Gen Z
By Alison Bringé, Chief Marketing Officer at Launchmetrics
Forbes - October 1, 2024
View your audience as more than mere customers—see them as your tribe. Invite them into your world and help them feel like they belong.
How purpose-driven marketing generates sustainable earned media
By Elizabeth Wilkens
Agility PR Solutions - October 1, 2024
Purpose-driven marketing is changing how brands connect with audiences. It goes beyond promoting products, focusing on aligning a brand's values with meaningful societal or environmental causes. This isn't just a passing trend; it's becoming a cornerstone of modern media strategy.
Internal communications with Linda Beltran [PODCAST]
By On Top of PR
Axia Public Relations - October 1, 2024
Linda Beltran, VP of Holiday Inn Club Vacations, joins host Jason Mudd to explore the evolution of internal communications, strategies, and leadership insights.
Gail Heimann: "You've Got To Love What It Is We Do"
By Paul Holmes
PRovoke Media - September 29, 2024
Stepping down after five years in one of the PR industry’s biggest jobs, Gail Heimann reflects on what it takes to succeed at the highest level.
Generative AI inches along in public relations
By Frank Strong
Sword and the Script Media - October 1, 2024
If you can excuse the rounding error, generative AI has been more or less mainstream for about two years. So, what's been the impact on PR and corporate communications?
Launching a 'community of communicators' with an ambassador program
Ragan Communications - October 1, 2024
Ragan CCO Matt Kinsman spoke with Southwire Director of Communications and Giving Back Ashley Bush about how she drove the creation of the cable and wire manufacturer's ambassador program, Southwire Circuit, in fall '22.
12 Essential PR KPIs to Track
By Dakota Murphey
Mention - October 1, 2024
Discover 12 essential PR KPIs to track, from media mentions to web traffic, to measure the success of your PR campaigns for maximum impact.
The risks of talking about rivals in media interviews
By Adam Fisher
Media First (UK) - October 1, 2024
Should you talk about your competitors during media interviews? It's a question that often comes up during our media training courses. And it is something we felt we should explore in our blog after hearing a recent interview.
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