Please enjoy Monday's Daily PR Brief - September 16, 2024
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Read some of today's best PR and Comms industry news clips:
5 new AI roles for PR pros (PR Daily - September 16, 2024)
Consulting firms' hiring conundrum ahead of Harris-Trump election (Axios - September 12, 2024)
Americans Want Labeling for AI Content (O'Dwyer's - September 13, 2024)
PR Roundup: X on the Decline, Harris's Face Off, Call for Presentations (PRNEWS - September 12, 2024)
Got a Political Story? How PR Pros Should Pitch Government & Politics Reporters (Cision Media Research - September 10, 2024)
15 Mistakes New Agencies Make (And How To Fix Potential Consequences) (Forbes - September 13, 2024)
Lessons from Delta's crisis offense (Ragan Communications - September 16, 2024)
The growing role of AI in managing PR crises: A game-changer for brands (Agility PR Solutions - September 16, 2024)
Paving a Legacy, Why Mentoring Matters (Culpwrit - September 15, 2024)
Step-by-step guide to using LinkedIn for public affairs (Influence (UK) - September 13, 2024)
5 Secrets for a Triumphant Press Event (Bianchi Public Relations - September 12, 2024)
Summary Section:
5 new AI roles for PR pros
By Jennifer Jones-Mitchell
PR Daily - September 16, 2024
If you aren't upskilling in generative AI, you will fall behind. But there is an even more compelling trend when it comes to AI and jobs: new employment opportunities for PR professionals. Yes, you read that right. For all the talk about AI taking jobs, it is also creating new ones. Here are the five new AI roles for PR pros.
Consulting firms' hiring conundrum ahead of Harris-Trump election
By Eleanor Hawkins
Axios - September 12, 2024
Strategic communications firms were caught on their back foot when Donald Trump was elected in 2016 and they aren't looking for a repeat, particularly as geopolitics becomes more engrained in the work. While the experience of political operatives and those with public affairs backgrounds is needed more than ever, concerns over culture fit are dividing employees.
Americans Want Labeling for AI Content
By Jon Gingerich
O'Dwyer's - September 13, 2024
Americans have grown increasingly concerned about generative artificial intelligence and the potential impact this technology can have on individuals' privacy as well as artists' creative works, according to a poll conducted by Global Strategy Group.
PR Roundup: X on the Decline, Harris's Face Off, Call for Presentations
By Nicole Schuman
PRNEWS - September 12, 2024
This week's PR Roundup looks at a new study showing the brand decline of X (formerly known as Twitter), presidential debate facial expressions gone viral, and an opportunity for communicators to share their smarts with the Institute for Public Relations.
Got a Political Story? How PR Pros Should Pitch Government & Politics Reporters
By Simon Reynolds
Cision Media Research - September 10, 2024
Did you know that at least 64 countries have, or will be, headed to the polls in 2024? In a year that's going to reshape global politics, now is a great opportunity for public relations professionals to pitch journalists covering the sector with relevant and compelling story ideas.
15 Mistakes New Agencies Make (And How To Fix Potential Consequences)
By Forbes Agency Council
Forbes - September 13, 2024
Launching a new agency is akin to learning to ride a bicycle—brand-new agencies are bound to encounter a few bumps on the path when they first get rolling.
Lessons from Delta's crisis offense
By Tom Corfman
Ragan Communications - September 16, 2024
After a computer network outage crippled Delta Airlines for five days in July, CEO Ed Bastian employed a strategy more often linked to the football field than crisis management: The best defense is a good offense.
The growing role of AI in managing PR crises: A game-changer for brands
By Deza Drone
Agility PR Solutions - September 16, 2024
With the rise of social media, real-time news, and constant online scrutiny, brands are more vulnerable than ever to crises that can go viral in seconds. In this challenging landscape, AI, supported by generative AI development services, has emerged as a powerful tool for managing PR crises.
Paving a Legacy, Why Mentoring Matters
By Jane Dvorak
Culpwrit - September 15, 2024
I'm forever grateful to those sage advisors who helped lift me to where I am today. They paved a path to career success, national PRSA leadership and extraordinary community engagement. Those mentors made a difference in my journey and the understanding that I needed to pay it forward. I am doing my best to uphold that part of the bargain.
Step-by-step guide to using LinkedIn for public affairs
By Esenam Agubretu
Influence (UK) - September 13, 2024
In last week's blog, I highlighted why LinkedIn should be taken seriously as part of the strategy for public affairs and communications professionals. Here's how you do it.
5 Secrets for a Triumphant Press Event
By Jim Bianchi
Bianchi Public Relations - September 12, 2024
Press events are a crucial tool in any public relations professional’s toolbox, offering a unique opportunity to engage directly with media and shape the narrative around your brand or organization. However, organizing a successful press event requires careful planning, attention to detail and an understanding of media needs.
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