Please enjoy your Thursday Daily PR Brief - August 29, 2024
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Read some of today's best PR and Comms industry news clips:
When press releases still matter (PR Daily - August 29, 2024)
Opinion: The Future Of PR Is Shockingly Simple (PRovoke Media - August 28, 2024)
Mastering The Art Of Executive Communications: Best Practices And Strategies For Great Leaders (Forbes - August 29, 2024)
Starting a PR agency is Easy: All it Takes is Hustle and Grit (O'Dwyer's - August 28, 2024) [VIDEO]
A closer look into the shifting dynamics of the workplace (Ragan Communications - August 29, 2024)
Measuring PR's Impact on Sales With the Earned Lift Model (PRNEWS - August 29, 2024)
How Does Remote Work Affect Internal Communication? (Institute for Public Relations - August 27, 2024)
ICON Video Preview: ABC's Gio Benitez on Working With Comms Pros and a Changing News Landscape (PRsay - August 28, 2024) [VIDEO]
The role of data analytics in marketing—key components, challenges, future trends and examples (Agility PR Solutions - August 21, 2024)
Is it too early to start on next year's PR Strategy? (Firefly Communications - August 28, 2024)
Discussing Toyota's Engine of Controversy (Neville Hobson - August 28, 2024)
Summary Section:
When press releases still matter
By Casey Weldon
PR Daily - August 29, 2024
Once the preeminent tool in every PR toolbox, the press release has fallen out of favor in recent years due to its perceived overuse – indiscriminately spamming reporters' inboxes with every hiring update and piece of organizational information.
Opinion: The Future Of PR Is Shockingly Simple
By Joe Lipscombe, Partner at The Romans
PRovoke Media - August 28, 2024
The MENA region, like PR, has been built on a commitment to fostering long-term relationships. We’d do well to remember that, says The Romans partner, Joe Lipscombe.
Mastering The Art Of Executive Communications: Best Practices And Strategies For Great Leaders
By Rob Forrester, President of Guardian Agency
Forbes - August 29, 2024
To be a great leader, you must be an excellent communicator. Great leaders give direction, reinforce shared values and inspire teams. Today, for any organization to truly achieve its mission, effective messaging from leadership is required. The more equipped a leader is when it comes to executive communications, the more substantial the organizational impact.
Starting a PR agency is Easy: All it Takes is Hustle and Grit [VIDEO]
By John O'Dwyer
O'Dwyer's - August 28, 2024
Bruno Solari, founder of SolComms, emphasizes the importance of goal-oriented strategies, adaptability, and thought leadership in driving organizational growth during a recent conversation with Doug Simon, CEO of D S Simon Media.
A closer look into the shifting dynamics of the workplace
By Sean Devlin
Ragan Communications - August 29, 2024
Several years after the pandemic reset how we look at work, the dust is beginning to settle. A close look at shifting dynamics in the workplace reveals fascinating trends along generational lines, the rise and decline of remote work, and much more.
Measuring PR's Impact on Sales With the Earned Lift Model
By Tim Weinheimer and Michael Griebe
PRNEWS - August 29, 2024
Hahn's Earned Lift Model approach to measurement calculates the expected business impact of a brand's media mentions by examining earned media hits and observable changes in customer behaviors.
How Does Remote Work Affect Internal Communication?
Institute for Public Relations - August 27, 2024
USC Annenberg and the International Association of Business Communicators examined how communicators address the challenges of remote work and shape internal communications strategy.
ICON Video Preview: ABC's Gio Benitez on Working With Comms Pros and a Changing News Landscape [VIDEO]
PRsay - August 28, 2024
At a divisive time in America, when many people hold opposing views, "I think it's really important to be able to understand each other," Gio Benitez said. We need to have a conversation "to understand what's happening in the world." Benitez, who covers transportation for ABC News and co-anchors "Good Morning America" on weekends, studied sociology before becoming a reporter — which he believes makes him a better interviewer today.
The role of data analytics in marketing—key components, challenges, future trends and examples
By Divashree
Agility PR Solutions - August 21, 2024
In today's digitally-driven landscape, businesses leverage various sources of information, including customer interactions, website metrics, social media engagement, and more, to gain a profound understanding of consumer behavior and preferences.
Is it too early to start on next year's PR Strategy?
By Selina Jardim
Firefly Communications - August 28, 2024
While comms teams are currently executing PR plans for the rest of this year, it's equally important to be thinking about next year's PR strategy.
Discussing Toyota's Engine of Controversy
Neville Hobson - August 28, 2024
In a discussion on Threads, the new social network from Meta, a lively debate unfolded around Toyota's new internal combustion engine (ICE), which reportedly will fend off electric vehicles (EV) for years to come.
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