Happy Tuesday! Your Daily PR Brief is attached - August 20, 2024
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Read some of today's best PR and Comms industry news clips:
PR professionals grapple with burnout, new report shows (Axios - August 20, 2024)
CrossFit Must Overcommunicate To Rebuild Its Reputation (O'Dwyer's - August 19, 2024)
4 tips for better interviews and stronger stories (Ragan Communications - August 20, 2024)
What Makes a Great Podcast Guest: Storytelling Through Audio (PRNEWS - August 19, 2024)
Mentorship Should Be More Than a Matchmaking Game — Here's How to Get It Right (PRsay - August 19, 2024)
PR Stuntwatch: Rawdogging simulators, goth-core decor and Quaker Oats puffs its chest (PRmoment (UK) - August 15, 2024)
AI Might Be Smart But Is It Trustworthy? (O'Dwyer's - August 19, 2024) [VIDEO]
It's time to stop calling surface-level engagement thought leadership (PR Daily - August 19, 2024)
Standing out amid election noise: Comms expert offers 'Anti-PR' insights for handling the media frenzy as November approaches (Agility PR Solutions - August 16, 2024)
Media relations with David Triana | On Top of PR (Axia Public Relations - August 20, 2024) [PODCAST]
PR 101: Building Confidence As A Spokesperson (Forbes - August 19, 2024)
'Listen twice as much as you talk' – best advice for a PR career (Influence (UK) - August 16, 2024)
Summary Section:
PR professionals grapple with burnout, new report shows
By Eleanor Hawkins
Axios - August 20, 2024
Check on your communication friends and colleagues, because half of them have considered quitting their job due to burnout, according to a new report from media insights platform, Muck Rack. The demands of the job — like the project workload, "always on" mentality and tight deadlines — have caused 44% of PR professionals to quit this year.
CrossFit Must Overcommunicate To Rebuild Its Reputation
By Meghan Tisinger
O'Dwyer's - August 19, 2024
The tragic death of Lazar Đukić during the 2024 CrossFit games is a devastating blow to the sport of CrossFit and the community that reveres the fitness program. In the days following his accident, the athletes showed a united front, completing the Games in his honor.
4 tips for better interviews and stronger stories
By Tom Corfman
Ragan Communications - August 20, 2024
As a writer, Kim Cross has described herself as a homebuilder. "Everyone does it differently, but for me, a narrative starts with a blueprint: a plan for the story structure," she said in a 2021 interview. It's not surprising then that the journalist's insights on interviewing are shaped by how to structure a story.
What Makes a Great Podcast Guest: Storytelling Through Audio
By Dave Purdy
PRNEWS - August 19, 2024
Effectively leveraging podcast appearances requires some preparation. A great podcast guest will connect in a way that compels listeners to engage with the brand.
Mentorship Should Be More Than a Matchmaking Game — Here's How to Get It Right
By Davis Young
PRsay - August 19, 2024
Have you ever wondered why so many mentorships are long on hope and short on happiness? Perhaps that happens because they are too often like a forced relationship. “Bill, I want you to mentor Jerry, one of our newbies from the class of 2024.” Let's all step back for a moment and look at mentoring through a different lens.
PR Stuntwatch: Rawdogging simulators, goth-core decor and Quaker Oats puffs its chest
By Lee Sanders
PRmoment (UK) - August 15, 2024
When Oneplus asked The Romans to launch their latest handset, which is its first handset made entirely of metal, the brief kind of wrote itself. They brilliantly enlisted the Finnish metal band Lordi, who rose to fame for winning Eurovision 2006, to launch the phone.
AI Might Be Smart But Is It Trustworthy? [VIDEO]
By John O'Dwyer
O'Dwyer's - August 19, 2024
Tom疽 Puig, Founder and CEO of Alembic, and Curtis Sparrer, Principal of Bospar PR, dive into the transformative role artificial intelligence plays in communications on latest PR's Top Pros Talk video podcast with Doug Simon, CEO of D S Simon Media.
It's time to stop calling surface-level engagement thought leadership
By Erin A. Hennessy and Kristine Maloney
PR Daily - August 19, 2024
As the practice of thought leadership has become more commonplace across industries and roles, the term itself has become an amorphous buzzword, encompassing everything from truly groundbreaking ideas to promotional puff pieces. The reality is, true thought leadership often takes a backseat to easier and less time-consuming work like pay-to-play tactics and superficial social media posts.
Standing out amid election noise: Comms expert offers 'Anti-PR' insights for handling the media frenzy as November approaches
By Richard Carufel
Agility PR Solutions - August 16, 2024
The tide is turning on consumers' brand-purpose demands—taking political and societal stances, which was stressed as a key strategic positioning tactic for brands as recently as a year ago, has fallen out of favor with most Americans as the presidential election season kicks into gear.
Media relations with David Triana | On Top of PR [PODCAST]
Axia Public Relations - August 20, 2024
Axia’s David Triana joins host Jason Mudd in discussing key tactics for nurturing mutually beneficial media relationships that make a lasting impact.
PR 101: Building Confidence As A Spokesperson
By Jennifer Acree
Forbes - August 19, 2024
Develop the confidence to tackle any speaking opportunity or interview.Regardless of your role or the size of your company, it's important to have a pocket-sized PR playbook to reframe your anxiety as an asset and effectively communicate your message. Here are four techniques to build confidence and ace your next interview or speaking opportunity.
'Listen twice as much as you talk' – best advice for a PR career
Influence (UK) - August 16, 2024
Kelly Quigley-Hicks is a long-standing CIPR member who has been kept busy in her comms role this year with the flurry of elections.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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