Greetings! Peruse your Wednesday Daily PR Brief - August 14, 2024
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Read some of today's best PR and Comms industry news clips:
Charge What You're Worth: 9 Steps to Create Solutions-Based Pricing (Spin Sucks - August 13, 2024)
Takeaways for PR practitioners from the Paris Olympics (Agility PR Solutions - August 12, 2024)
Perhaps The Most Important Skill For PR Pros: Understanding Journalism (Forbes - August 14, 2024)
The PRSA NCC Monumental End of Summer Event (PRSA - August 13, 2024)
"Stunned At The Price": Industry Reacts To FGS/KKR Deal (PRovoke Media - August 12, 2024)
Fewer Americans want companies to take stance on politics (Axios - August 13, 2024)
Leadership Visibility Strategies (O'Dwyer's - August 13, 2024)
Getting a seat at the leadership table: The power of data analysis (PR Daily - August 13, 2024)
Retaining Long-Term Clients: Challenges and Strategies for Small PR Agencies (PRNEWS - August 13, 2024)
Understanding the Supreme Court's 2024 Decisions: Impacts on Public Relations Practice (Institute for Public Relations - August 14, 2024)
Building Trust In The Age Of AI For Effective Customer Communication (Forbes - August 13, 2024)
How can you better manage your time? (Media First (UK) - August 13, 2024)
How to Use Social Listening to Track Seasonal Trends and Topics (Mention - August 14, 2024)
Paris 2024: The data behind the global buzz (Meltwater - August 13, 2024)
Summary Section:
Charge What You're Worth: 9 Steps to Create Solutions-Based Pricing
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 13, 2024
Discover a 9-step process that allows you to incorporate solutions-based pricing to value your expertise, create solution packages, and maximize profits.
Takeaways for PR practitioners from the Paris Olympics
By Arthur Solomon
Agility PR Solutions - August 12, 2024
There are some important lessons that PR practitioners who had clients in the recently concluded Paris Olympics should remember.
Perhaps The Most Important Skill For PR Pros: Understanding Journalism
By Nancy Marshall, The PR Maven
Forbes - August 14, 2024
To succeed in public relations, you need many different skills, from writing and editing to communications strategy. The best PR professionals are multifaceted. Here’s another critical PR skill, and perhaps even the most important one: understanding journalism.
The PRSA NCC Monumental End of Summer Event
PRSA - August 13, 2024
On Aug. 22, come meet the communications and marketing teams behind Monumental Sports & Entertainment (MSE) and some of the DMV’s favorite teams, venues and media: the Washington Mystics, Washington Wizards, Washington Capitals, Capital One Arena, Monumental Sports Network and more.
"Stunned At The Price": Industry Reacts To FGS/KKR Deal
By Arun Sudhaman
PRovoke Media - August 12, 2024
While PR agencies are typically valued on far lower multiples of their earnings, the deal reinforces the notion that firms operating in the corporate, financial and public affairs advisory space are potentially worth far more than their counterparts. One agency head of a global corporate advisory firm admitted to PRovoke Media to being "stunned at the price."
Fewer Americans want companies to take stance on politics
By Hope King
Axios - August 13, 2024
Fewer Americans want companies to take a public stand on current events and public policy, new results from a Gallup-Bentley University study reveal. By taking a stance on political candidates, companies risk taking a hit to their bottom lines.
Leadership Visibility Strategies
By Chelsea D'Amore
O'Dwyer's - August 13, 2024
For leaders and the companies they represent, breaking through with brand messaging is more challenging than ever, and there's increased pressure to take part in vital societal conversations, instead of sitting comfortably outside of the greater cultural context. Business leaders have a responsibility to their stakeholders to be the human touch for their organization in this era of world-shifting discourse.
Getting a seat at the leadership table: The power of data analysis
By Jon Minnick
PR Daily - August 13, 2024
As invaluable as it may be, a strong sense of intuition is no longer enough. Internal communicators hoping to remain competitive in today’s data-driven world must replace guesswork with statistics. Alongside gut instinct, they need concrete information to both establish and maintain a robust internal communications strategy. This is why possessing a solid grasp […]
Retaining Long-Term Clients: Challenges and Strategies for Small PR Agencies
By Nicole Blake-Baxter
PRNEWS - August 13, 2024
In this landscape, shifting from short-term gains to long-term strategies is crucial in demonstrating value and fostering ongoing partnerships. Here's how to make that shift effectively.
Understanding the Supreme Court's 2024 Decisions: Impacts on Public Relations Practice
By Cayce Myers
Institute for Public Relations - August 14, 2024
These Supreme Court cases rule on issues ranging from the level of power held by agencies to the role the government can play in combatting disinformation. For PR practitioners, these cases will have a major impact on the way communication will be practiced in the future. Here is an overview of the major cases this term and what they mean for communicators.
Building Trust In The Age Of AI For Effective Customer Communication
By Joe Ariganello, VP of Product Marketing at MixMode
Forbes - August 13, 2024
Artificial intelligence (AI) is rapidly transforming how we market our products and approach security. Like AI-generated messaging, AI-powered cybersecurity solutions offer a powerful advantage in threat detection and response, but their effectiveness hinges on one crucial factor: trust.
How can you better manage your time?
By Adam Fisher
Media First (UK) - August 13, 2024
Too much to do and not enough time to do it in? We get it. Time often feels like it is in short supply for comms and media team professionals working in a fast-paced and relentless world. Every minute counts. So, how can you make better use of your valuable time?
How to Use Social Listening to Track Seasonal Trends and Topics
By Amir Shahzeidi
Mention - August 14, 2024
Learn how to use social listening to track seasonal trends. Discover strategies, tools, and techniques to turn data into engaging content.
Paris 2024: The data behind the global buzz
By Ann-Derrick Gaillot and Anna Amarotti
Meltwater - August 13, 2024
After nearly three exciting weeks of competition and conversation, the 2024 Summer Olympics in Paris have come to a close. And in keeping with Olympic tradition, this year's Games gave tens of millions of viewers across the globe lots to celebrate, marvel at, and debate. We analyzed more than 5.8 million posts to get the final word on what really had audiences talking this year.
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