Take a look at your Tuesday Daily PR Brief - August 13, 2024
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Read some of today's best PR and Comms industry news clips:
What a publicist thinks about weathering a viral controversy as 'Green Dress Girl' (PR Daily - August 13, 2024)
Harnessing Chaos: Strategies For Maximizing Business Impact In A BANI World (Forbes - August 13, 2024)
NBC Sent 27 Creators to Paris. It Only Needed Snoop and Olympic Athletes (WIRED - August 12, 2024)
Why PR Will Eclipse Content Through AI-Powered Search (PRNEWS - August 12, 2024)
Delta Airlines Cautionary Tale: A Case Study in The Crucial Role of PR in Reputation Management (5W Public Relations - August 12, 2024)
Crisis Communication During The Most Significant IT Outage In The World (Forbes - August 13, 2024)
Navigating media saturation: 7 innovative PR strategies for cutting through the noise (Agility PR Solutions - August 13, 2024)
How to (and how we) report PR activities and results (Axia Public Relations - August 12, 2024)
Tech Funding PR News: AI Continues to Cash In but Climate Keeps Pace (FischTank PR - August 13, 2024)
Six Tips for Effective Environmental PR (Landis Communications - August 13, 2024)
The AI Conundrum in Communications (O'Dwyer's - August 12, 2024)
5 classic creative B2B marketing examples (Sword and the Script - August 13, 2024)
Weber Shandwick Shows DEI Progress Amid Industry Setbacks (PRovoke Media - August 12, 2024)
Summary Section:
What a publicist thinks about weathering a viral controversy as 'Green Dress Girl'
By Allison Carter
PR Daily - August 13, 2024
Usually, Rachel Parrish's TikTok channel is stocked with videos about "What a publicist thinks" or behind-the-scenes at various events she attends as a sports marketer. But early on the morning of July 15, the PR professional and owner of Rae Christine Agency posted a video that was a little different.
Harnessing Chaos: Strategies For Maximizing Business Impact In A BANI World
By Camille Nicita, CEO & Managing Partner, Human8
Forbes - August 13, 2024
As leaders, we are inhabiting an era where chaos isn't just a backdrop—it's the main stage. The familiar concept of VUCA—volatility, uncertainty, complexity and ambiguity—has been overshadowed by the relentless unpredictability of recent years. Today, we're living in a BANI world.
NBC Sent 27 Creators to Paris. It Only Needed Snoop and Olympic Athletes
By Marah Eakin
WIRED - August 12, 2024
In an attempt to lure in younger viewers, NBCUniversal sent dozens of social media influencers to the 2024 Paris Olympics. But the athletes and entertainers were the ones who went viral.
Why PR Will Eclipse Content Through AI-Powered Search
By Michelle Andrade
PRNEWS - August 12, 2024
These days, owned content faces a lot of uncertainty. The rise of AI-powered search engines and the use of social media platforms for search purposes are changing the way people discover brands.
Delta Airlines Cautionary Tale: A Case Study in The Crucial Role of PR in Reputation Management
5W Public Relations - August 12, 2024
Discover how Delta Airlines' PR missteps highlight the critical importance of effective reputation management in this in-depth case study.
Crisis Communication During The Most Significant IT Outage In The World
By Katja Fašink, CEO at key7 Communications & Cyber Security
Forbes - August 13, 2024
I know how stressed and endangered communicators can be in times of crisis. I want to share vital lessons to make crisis practices friendlier to us communicators and citizens/customers.
Navigating media saturation: 7 innovative PR strategies for cutting through the noise
By Nahla Davies
Agility PR Solutions - August 13, 2024
Today, the average person is exposed to more than 400 ads per day. This makes it increasingly challenging for brands to stand out. With so much content vying for attention, consumers can't engage with everything they see.
How to (and how we) report PR activities and results
Axia Public Relations - August 12, 2024
Strategic communication requires consistent evaluation. To evaluate, you need reporting methods to know if your audiences are consuming your messages and how your messages have affected your audiences over time.
Tech Funding PR News: AI Continues to Cash In but Climate Keeps Pace
By Baylee Matthews and Uju Ike
FischTank PR - August 13, 2024
For many young companies, announcing a capital raise is an early crowning achievement and for some, can be the first business milestone that brings an organization out of stealth. For more established companies, it's a reinforcement of your company's success and vision for what comes next.
Six Tips for Effective Environmental PR
By Brianne Miller and Makenzi Jordan Rodriguez
Landis Communications - August 13, 2024
Over the years, our experience has grown exponentially, and we're eager to share a few tips for effective environmental communications. These tips are designed to help you craft impactful campaigns that inspire meaningful change and drive progress in your own initiatives.
The AI Conundrum in Communications
By Ryan Barr
O'Dwyer's - August 12, 2024
From enhancing data analysis and automating content creation to revolutionizing media monitoring and audience engagement, AI offers unprecedented capabilities that promise to make all forms of critical communications more efficient and effective. However, these advancements come with a set of challenges that are unprecedented for communications professionals, creating what can be termed as the "AI Conundrum."
5 classic creative B2B marketing examples
By Frank Strong
Sword and the Script - August 13, 2024
Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms for messaging and positioning.
Weber Shandwick Shows DEI Progress Amid Industry Setbacks
By Diana Marszalek
PRovoke Media - August 12, 2024
As the PR industry grapples with a broader corporate retreat from DEI initiatives, Weber Shandwick is doubling down on its commitment to DEI, reflected in progress documented in its latest “Impact of Inclusion” report.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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